Can the industrial and commercial record standardize the electric business promotion?

BEIJING, December 20 electric Future, electric business enterprises to hold large-scale promotional activities need to the industry and Commerce Department in advance to the record, and within two hours to respond to user complaints. Yesterday, the Beijing Municipal Bureau of Commerce and Industry, the Beijing Commerce Commission, as well as the Beijing-based E-commerce Association convened 44 electric dealers signed the "Network Retail business promotion customer service proposal" news.

According to data from the Beijing Municipal Bureau of Trade and Industry 12315 Complaints Center, the center has received more than 25,000 complaints of online shopping this year, accounting for more than half of the total number of complaints, and increased by nearly twice times over the same period last year. In the smoke not to do "double 11", "Double 12" promotion war, the electric business website constantly refreshes the sales record and countless netizens all night blood spell together sketched a "Doomsday Carnival". Not surprisingly, the quality of online shopping, delivery slow, poor after-sale and so on again by the consumer spit slot. One question that has always been mentioned is, why do you always leave a chicken feather after the whirlwind of the electric dealer campaign?

Regulators clearly do not want to see such cycles repeated. In this three department by the Beijing Ministry of the 44 electric power to sign the "proposal", the requirements of the electrical business including repair, replacement, approval, the initiative to consumers to issue consumer vouchers or documents, to ensure the authenticity of information, price accuracy, do not make false promotional and other 8 commitments. "Finally started", many people in micro-blog such evaluation.

and the "initiative" and commitment can really become a dose of regulation of the electric business promotion chaos of the panacea?

In fact, the commitment of the electric business enterprise is not uncommon. Every 3.15 and other important time nodes, there will always be a business enterprise to stand up to consumers, and this kind of marketing more than the actual meaning of the commitment can not be cashed. For example, the "8.15" price war, known as "The Three Kingdoms of the electric Business", Jingdong Mall, led by the three major electric business enterprises, have promised to sell goods prices lower than competitors, and eagle-eyed consumers soon found that several electric dealers of the same goods, and low-priced goods are always in the state of the goods, Even a lot of goods are much higher than before the price war. The competing promises of electric dealers have turned into "group-teasing".

Although the electric dealers advertise the user first, but in front of the electricity merchant logic that through burns the money, the promotion in exchange for the flow and the market share then captures the investment, the user benefit is difficult to be put in the first place. Coupled with the "do not promote" the current situation of the industry encounter rising cost pressures, and hope that the electrical business enterprise Kejifuli obviously not easy, and hopes to pass a penalty does not specify the "initiative" to standardize the electric business industry Promotion of chaos, can only appear weak.

On the other hand, the "initiative" and the commitment involved only in the Beijing Electric, and Alibaba, and so on, and so on outside Beijing registered and a large share of the electricity market has not been included, and therefore will not be bound by this.

The traditional promotional season for Christmas and New Year's Day is coming, and it is believed that the electric business enterprises that expect the year-end impulse will also launch a wave of promotional battles. We would like to see a higher level of regulatory agencies can soon introduce the laws and regulations of the electric business industry, while standardizing the healthy and orderly development of the industry, can improve the social credit system, and effectively protect the interests of users. (Beijing, the IT channel)