Can the Internet do a better job in the financial sector

On financial

1. Can the Internet do better for the financial sector, to do better in this respect, one is to help the financial industry to do more service end of the extension, better service users, but at the same time, there is no better operational innovation and product level innovation, including at the marketing level of huge innovation space, there is a lot of work to do, If we fully rely on the power of the Internet, fully put the value of information flow to the extreme, so that the information flow, capital flow and logistics of these three core elements to do the best combination of the solution to the problem of banking structure has a lot of space.

2. Talking about the security of online payment which many netizens are very concerned about, Yanping said there are two main channels of regulation: the first is to limit, to block its marketing channels, marketing channels refers to the advertising; there is also a channel is the payment link, the third party to pay the enterprise to each access list for audit.

Talking about marketing

1. Internet marketing has undergone a total of three stages. In the portal stage, content prediction, user attributes can not be accurately differentiated, the effect is difficult to quantify accurately, in the search phase, the user needs to put the Click Effect Billing, a better measure of ROI transformation; In the social stage, according to the user's interest, greatly improved the transformation of the effect and the use of interpersonal

2.DSP is the future of data marketing, from the launch, the right must be the customer, and the basis of data, and this process, it must be human-oriented, human characteristics, demand-oriented marketing. And such marketing, in the short term, is advertising. From the next step is marketing, next to the next step is a way to connect all brands, businesses and users a way to connect. But this connection is unprecedented, the most effective way, such a way, even if standing in the economics of simple concept of cost efficiency, it must be the entire market is the most efficient choice.

3.2013 years is the first year of mobile internet marketing, is also the first year of mobile video, may by the end of 2013, mobile video of the time, mobile end of the marketing ratio, in the entire 100 billion of the plate, the ratio may also be more than 10%, but it is very important. "Because if you want to be a mainstream player in this market, be sure to put one foot in the market this year."

4. Mobile Internet is now the entrance part of the trend is narrowing, not all the applications of the mobile phone end of the real user to bring convenience, some is redundant. Some enterprises in the scale of the economy, more thinking about the size of the enterprise itself, but do not consider the real needs of users, in fact, grasp the current state of the user to provide more useful applications is the most important to consider the current enterprise.

Talking about the micro-credit products

In the Internet industry, developers should work with users to define products, in the form of products, the state of the business to maintain a more open, through the continuous trial and error, correcting the process, the user to promote participation in the creation process, so that micro-letter product shape become clearer. The future of micro-trust can take the form of drag-and-drop, user-defined, self-selection and so on to solve the referee and athlete problems. To leave the product to Tencent, to give the right to the user, the commercialization of the future.

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