Can the market heat of the first half of the automobile continue

Source: Internet
Author: User
Keywords New car
Tags .mall automobile industry automobile market bull market business consumer consumer confidence consumption
The financial crisis hit the world's auto industry, the first few months of this year, North America, Europe, Japan and other industry centers encountered a "cold current."  Even the Big Macs such as GM and Chrysler are hard to prop up and embark on the path of bankruptcy reorganization.  But China's auto market has gone out of independent quotes, production and sales of two flourishing, the first half of the sale more breakthrough 6 million, almost become the world's largest auto spot.  So, half a year, the arrival of the Chinese automobile market basically surrendered the "cow" to the satisfaction of the answer to the universe, but the second half can continue to "bullish", to maintain a strong consumer confidence? Global auto Market to see China in the global automobile markets in a haze, China's automobile markets have been creating sales record.  According to the latest statistics of China Auto Industry Association, the first half of the domestic car production and sales volume of 5.9908 million vehicles and 6.0988 million vehicles, the year-on-year growth of 15.22% and 17.69%, creating a record. In the first quarter of this year, China overtook the US to become the world's largest market with a record of 2.68 million vehicles.  This March-June, the domestic monthly sales have exceeded the 1.1 million mark, previously only last March single month sales millions.  With the new car production and sales, but also led to the national second-hand market unprecedented hot, the first five months of this year, the national second-hand car trading over 1.22 million vehicles, creating a record high, nearly 27%, and the price rose more than the increase in sales, monthly turnover exceeded the 10 billion yuan mark. With China's huge consumer confidence, the global auto market looks at China, which is now a recognized fact in the global industry. The Shanghai Auto Show, launched at the end of April this year, is a good example.  In the global auto market recession triggered major auto shows have shrunk, the Shanghai Auto Show is the trend of expansion, the global car giant collection, the exhibition scale and the number of new cars, concept cars are the largest number of history.  Expert analysis, in the global car industry shuffle, the Chinese voice more and more important, the United States General Motors, Chrysler announced the application of bankruptcy protection, but also stressed that will not affect the business in China, the world's other car giants are also increasing China, the market center of gravity gradually "shifted eastward." Shanghai white-collar Wang Yong has just bought a Skoda new car, he said: "This year obviously can feel the automobile market is very prosperous, and the model is rich, the business promotion and policy concessions make consumers very tempted, many friends and colleagues are planning to buy a car recently." "Reporter in Shanghai Pudong, a Shanghai general 4S shop See, the consultation talks about car buyers in a stream." "The car sold exceptionally well this year, almost three or four higher than the end of last year, and a number of intermediate cars have risen 5000 to 6000 yuan from the end of last year, and a store can sell at least 100 new cars a month," said the shop's sales staff. "The policy" combination boxing "to hold up the car consumer confidence relative to Europe and the United States near saturation of the automobile market, China's car penetration rate is very low, as the income level of residents increase, the consumption potential will be further released."  From the current point of view, the rapid growth of car consumer confidence, first depends on policy incentives. Temberle, secretary general of China Automotive Industry Advisory Committee, the previous yearA few months, domestic car consumption is strong, mainly in policy factors.  In particular, the country launched a small car purchase tax half of the policy and the car to the countryside policy, the effect of immediate, strong pull the auto market. "From the current domestic car consumption structure changes can see the policy effect."  Auto analyst Jianue points out that car consumption in the first half of the year showed structural growth, micro-passenger, micro-sedan increased significantly, directly reflects the car to the countryside and small displacement car purchase tax preferential policy effect; and more than 10% of the increase in goods vehicles is indirectly benefited from the state to stimulate domestic demand, the expansion of investment in fixed assets demand Gong, chief economist at JPMorgan's Greater China region, also pointed out that domestic car sales, can reflect consumer confidence and terminal consumption capacity.  And he believes that China's auto market has ushered in a "third wave", domestic car consumption has shifted from the big cities to small and medium-sized cities, the huge consumption potential will support the continuation of the domestic car bull. Whether the second half of the bull market can continue since July, with the impact of oil prices and the traditional off-season arrival of the automobile industry, the domestic automobile business growth slowed, insiders believe that this month's auto sales may fall.  Moreover, before the new car market is, the second-hand market from May into the off-season, the first time this year, the sales chain decline. But the industry also pointed out that the second half of the factors affecting the domestic market, "to promote the old" policy will be an important incentive factors, the car with the new number of old replacement is expected to continue to maintain the auto market "heat."  And according to forecasts, with the old trade new policy is expected to accelerate the elimination of 1 million of old vehicles, stimulate new car consumption, and the total annual domestic car sales can break the Chiwan mark. June 9, Shanghai residents Peng Shenliang in Shanghai's old motor vehicle trading market for old cars to eliminate the renewal of the application of subsidies, he also became the Shanghai Municipal government promulgated the "Shanghai City to encourage the elimination of old cars, the renewal of subsidies interim measures" since the first subsidy applicants. By eliminating the old car and buying a new car, he received a subsidy of 4500 yuan.  And with the recent preferential policy gradually launched, the promotion effect of automobile renewal is more obvious. June 1, the State Council approved the Development and Reform Commission and other departments "to promote the expansion of domestic demand, encourage cars, home appliances" to replace the new "Implementation plan."  The new car policy of "replacing new with old" will encourage the new car consumption market directly. "The second half of China's auto consumer market still needs policy support, ' old for new ' policy came at the same time, a series of portfolio policy is expected to continue to maintain the domestic car bull market."  Auto Expert Jianue said. Temberle analysis, as a result of small-displacement car purchase tax concessions and car policies in the countryside, the first half of the small displacement car consumption blowout, and "Old for new" new policy launched, may promote the domestic intermediate car market warmer, the second half of the automobile industry is expected to continue to good.
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