Can the original article decide the ranking of the website?

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When it comes to SEO, it will talk about the quality of the article, about the original article, in the Baidu Spark program, explains the importance of the original article, to encourage the webmaster original. But the original article really can determine the site rankings, I think not necessarily. First of all, the original article has quality or bad, good article or relatively popular, but even good articles, may not be able to determine the ranking of the site.

In order to make original, many webmaster began to drill search engine loopholes, but the ultimate deception is their own. Original is just a concept, search engine proposed the concept of original, is to encourage the webmaster to write more valuable articles, reduce piracy, this is the search engine to express the true meaning. and webmaster is how to do it, in order to get original articles unscrupulous, rotten recruit exhausted, in see some original article, even let me be shocked, an article looked down, do not know what to say, let people see feel very disgusting, in fact, is some rubbish content patchwork, plainly is and search engine to play word game.

This patchwork can indeed be called original article, but webmaster can think, the user's feelings. Original article to who to see, in addition to the search engine to see, but also to the user to see, a good and bad article, the final decision in the hands of users, rather than in the search engine hands, search engines based on the user's experience to judge a site. Mess to get some articles to fool search engines, but not fooled users, although the search engine included, but the article did not browse, the site has no viscosity, bounce rate, the search engine will also treat the site as a spam site.

Needless to say that the original article of garbage, even good original articles, can not be a short time to get search engines and user recognition, the site of a good article more, but also need someone to browse, and browsing users need to accumulate slowly, this is not a short time to solve the problem. When the site traffic gradually improved, relying on the quality of the article to retain users, the site's PV will be increased, the bounce rate will be reduced, the site rankings eventually promoted.

There is a problem, you may have some doubts, here is an explanation. We will see some of the more popular forums, the popularity of these forums is very high, but the article is very rubbish, but why there is a number of rankings it. The reason is simple, because the site can retain users, so that users stay for a long time. Webmaster come here to release soft Wen, sign, a stay is a few 10 minutes, the user's viscosity is very high. Forum to provide users with the opportunity to send out the chain, the user dead to retain. Because the forum some people gas, has the high PV, therefore the rank is very good, even if the article quality is not good.

Webmaster do not cling to the "original" two words, but should start from the quality of the article, write can move the user's things, write practical works of the article. Also pay attention to the site's publicity, you have good articles, but also to promote the good article out, not to publicize, who knows you have a good article. Gold does not necessarily glow, do not wait for search engine recommendations.

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