Can the site snapshot really show the health of the site

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There are many standard ways to judge a website for example, check the value of the site, the number of chain, PR value, keyword ranking, and so on, which can reflect some of the value of the site; for snapshots of the site, many friends think it is a barometer of the health of a website, but many stationmaster think it is good or bad for the website, Or to judge the weight of the site, there is no reference value, the reason is very simple, because many sites snapshot update speed is very slow, but the keyword ranking is relatively good. Below we take "wedding photography" this keyword as an example, look at the top page of the site of a snapshot of the situation:

From the screenshot, we can see that these sites are not the latest snapshots, many are December 2011 snapshots, but the rankings are so good. Then the site of the snapshot of the site is not related to it? In fact, there is a point we can determine, down the right of the site, snapshots will not be updated every day, and the weight of the site why snapshots update not frequently?

In fact, the site's snapshots and site content updates and snapshot of the release of the relationship, just those wedding photography site, perhaps the content of the update is not very diligent, because the article about wedding photography is not too much, and some wedding companies do not have a dedicated editor to manage their own site, so that the site has time to update, There is no time to update, or the content or case of the time to the Web site, which will lead to the site content of the update is not regular, from the resulting snapshot update is not frequent.

In fact, the high weight of the site snapshots are generally updated every day, unless the reason for Baidu search engine, many times we found that a large number of snapshots of the site have been updated slowly, this is only the cause of the search engine, from the "game" of this keyword search we will find that the ranking in the first page of the site snapshots are the latest, Because the competition of this keyword is more competitive than wedding photography, this keyword is much more competitive, once the site is not maintained, the rankings may soon be squeezed by competitors, so these sites are updated every day, will cause snapshots updated daily:

From the above case analysis, you can see that the snapshot of the site does not fully reflect the health of a site, snapshot update is not timely reasons for a lot, but if a website keyword ranking is good, but the snapshot update is not fast, it can be sure that the content of the site or outside the chain of the release of the law, which led to this phenomenon, This is a problem that we often encounter in our exchange links, see other people's snapshots update slow, not willing to exchange with each other, in fact, this is not exactly correct, the webmaster Exchange links to see the keyword ranking, keyword ranking good, everything else is a cloud, of course, pay attention to the competitiveness of the keyword.

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