Can the traditional industry background lead the internet business?

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Yesterday, I went to Shanghai to organize an entrepreneur party. Many of the people who come to the event have friends from traditional industry backgrounds.

Because the active theme is the user's spontaneous organization, group discussion. One of the themes is the combination of traditional industries and mobile internet. Inside heard a lot of interesting directions and topics, especially to come out and share with you.

First talk about the traditional industries that participants share with the two directions of mobile Internet use:

The first is fish pond culture: Now many places in the pond by a specific group of people, fish, or make fishing garden. In order to operate, they need to buy fish medicine, the crowd can not be kept in front of the computer, no use of computer habits. But they are also based on the fish's entertainment chain an important key link, so someone has done for this group of mobile Internet applications.

The second is the seasoning Division crowd: Now in the catering market, need to use a large number of spices and additives. Different seasoning and dosage for different dishes, the effect is completely not the same, usually have a seasoning to track, adjust and report. There is no computer in the kitchen, there is no network cable, but the mobile internet gave the market an opportunity to use mobile phones can be very convenient to shoot the color of the dishes, brightness, viscous and other effects, passed back to the manufacturer, can be very convenient to record and adjust.

These two groups are a completely unthinkable market for the traditional internet, but because they are characterized by a lack of computer and network environment, the mobile Internet has a huge advantage in these areas. From the traditional industry look at the past, such a blank market there are many.

Activity site, there are two to do the internet legal direction of entrepreneurship, one is the background of the lawyer, a telephone sales background of the lady. They are in this direction with very strong enthusiasm and want to make the Legal service product. And the owner of the factory that makes the traditional furniture custom, is advancing how uses the Internet to make the furniture custom market.

It is worth mentioning that a Zhengzhou auto parts market boss, ready to invest a lot of money to do after the car market. He wants to integrate the line around the car repair master, as well as auto parts market, the goods resources, so that the car repair master very convenient through the Internet to order accessories.

His advantage is in this industry for many years, the supplier and car repair side, logistics and other links have a deep understanding, and do a lot of investigation. And in some specific link is very grounded gas, for example, to a representative in each county, responsible for the local car repair master set up a node contact. In the distribution logistics link, what time to more efficient separation of inspection and delivery.

Now, in the field of Internet entrepreneurship, we often hear the discussion of "how the Internet changes the industry", and even such a debate occurs in a big situation like the three horses. On the one hand, people who represent the background of the Internet want to use the Internet to transform traditional industries, on the one hand, some people in traditional industries want to use the Internet Who can succeed? And what are the strengths and weaknesses of both sides? This is really an interesting topic.

But through the exchange, I found that these traditional industry people do internet entrepreneurship also have many obvious weaknesses, such as:

1. Do not know how to landing from the product level

In our activities, we often meet a lot of traditional education friends, some people have been successful chain of educational institutions. In their view, the current online education does not capture the essence of education, but when we ask how to integrate with the Internet, these people do not have special ideas. They just see the problem and there is no solution to the problem. Or just a big frame, far away from the products that really can be implemented.

Many people who do traditional industry like to analyze the industry's problems, and then point out a problem-solving mentality. But only these, far from the Internet entrepreneurship is not enough, even some empty. The core of Internet entrepreneurship is to find the pain point, and give a specific solution, even a small point. From this point occupy the market, gradually expand. And some traditional industry people look at the problem, like to give a systematic solution to the idea. Sounds good, but it's not enforceable.

2. Operating too heavily on the push, do not know how to capture users online

Mentioned earlier this is ready to do the car after the market entrepreneur, he wants to be open posture, a lot of input. In each county, put one person responsible for promotion and coordination, but also ready to put a large number of business personnel in the auto parts market. This is certainly necessary, but since it is the Internet business, how to attract potential users, only this way is far from enough. How to let users have word-of-mouth effect, how to use the Internet to promote the model, Low-cost access to users, the traditional background of entrepreneurs basically do not have these thinking, this is their a short board.

3. The role of partners in positioning and cooperation model is not clear

Because our activity is targeting internet start-ups, many traditional industry friends come up and say, I'm looking for a technical partner. But there is no clear understanding of what the technical partners are doing and how they work together. As for the distribution of benefits, some traditional people think that as long as I have investment, you are working for me, and a few are just an idea, want to trick technicians to give him free work.

In fact, technology and products are always regarded as short-term, long neglected. In these traditional industries of Internet entrepreneurship projects, often do not need any advanced technology. But need strong product ability, this ability is not the traditional industry background person can handle alone, nor technical person can handle. The best model is for them to discuss each other and be responsible for part of it. This requires both sides to be partners in the perspective of cooperation, rather than one person directing another person to do things.

In fact, everyone thinks that the traditional industry and the integration of the Internet stage. But the reality is that there is a group of people on both sides of the peak of Internet entrepreneurship. Internet entrepreneurs have an efficient tool but are unfamiliar with the terrain. They think they are to change the original industry, so always a challenger mentality. The other side is very familiar with the terrain, but still the traditional modus operandi, that the Internet is just a tool to find a technology to build a website on the line. Lack of awareness of the product, promotion, and operation of the Internet itself.

Jingwei Chuang Ying Zhang in the micro-blog wrote that "can embrace change, understand the Internet wireless bring changes in the traditional industry many people, but have the mind, can find the Internet wireless senior people and regard them as shares of the same, peer founder of the traditional industry less pitiful." Indeed, the combination of traditional industries and the Internet, to be successful, to find partners must have the thinking of partners.

This article is based on the ycpai.com to find Internet start-up partners to provide