Can the website make money by advertising?

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Can the website make money by advertising?

I have been strongly advocating running my E-commerce website in many posts. Perhaps some people will misunderstand, the website earns money by advertisement not. In fact, advertising is a Web site profit model of one of the methods, not no, but more difficult.

Do the site to attract traffic, and then sell ads, the threshold is not high, a lot of webmaster with free CMS software, around to collect or collect some content, put on the advertising code, it is done. It's not a big problem to make some money in this way. It is more difficult to make a living or even to grow and develop.

Run E-commerce site, we assume that your conversion rate is 1%, 100 traffic, there is a person to buy your product or service, your profit should be at least a few dollars. Ordinary products sold online, should not be a few cents of things.

If you rely on click Ads to make money, now the trend of advertising clicks is getting lower. The price per click may be low to a pitiful fraction of the money. 100 viewers, the revenue from advertising and e-commerce sites, the gap is very large.

But from another point of view, advertising, although difficult, but once successful, it has unlimited potential. Google is advertising, there are many large sites. Not long ago, the New York Times online version just canceled subscription subscriptions, all content free of charge, the profit model also turned to online advertising.

Want to make money by advertising, you can consider three directions.

The first is that you have the skills to attract a lot of cheap traffic.

Like Google, it has become the gateway for most people to surf the internet, where they want to go for information. The New York Times has a lot of wonderful content and so many users. These sites have their own unique place to attract a huge amount of cheap traffic.

There is a car site that offers free car dealer purchase price. This information is usually kept secret, and few people will tell you it for FREE because it will make the dealer have no money to make. AdSense spend money to buy this information, free on their own website. As a result, car enthusiasts regard his website as a reliable source of information and a surge in traffic. Advertising revenue followed.

The second direction is to attract highly accurate and commercially valuable traffic.

The broader the theme of the website, the more entertainment, the lower the price of advertising. Not only is Google AdSense such PPC bidding, but also including with advertisers directly to reach a deal. Advertisers are willing to pay a higher price if your site traffic is a specific group of people with some kind of hobby, and you have the power to consume.

I have a friend who runs a BMW car forum in Singapore and doesn't have a lot of members. But this site's traffic is rich class, high consumption. So some companies, like credit card companies, are willing to put ads on the site at high prices.

Third, by advertising money can also consider a variety of channels.

Some adsense a mention of advertising is Google Adsense, in fact, can also consider other ways, such as directly with advertisers to reach a deal, to participate in the Web site is also a way to join the alliance. These advertising methods do not conflict with each other, should be tested on the website, to see which is the highest income.

Direct trading with advertisers is the most cost-effective, but small and entertaining sites are hard to be seen by advertisers, so it's time to go back to the top two, or the flow is large, or the user group positioning accurate.