Can vertical search preempt a common search site?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Search engine is accompanied by the expansion of Internet information operations, the purpose is to help users in the vast amount of information to the coarse, to find their own required information. In a survey, Internet users who use search engines to find information have been increasing significantly over the past year, becoming the second-largest Internet task after e-mail. However, Google, Baidu, Yahoo and many other well-known search engines have their own characteristics, the pursuit of the search for fame, a major reason is the face of the Internet massive information accumulation, people have been unable to adapt to the fast-paced life of the internet, so the emergence of search engines to bring us a great convenience, has revolutionized the change.

But recently, Dr. Lvben, deputy dean of the Graduate School of Management at the Chinese Academy of Sciences, gave the conclusion: "From the matching degree of information, three search engines can not meet the full needs of users." "This phenomenon is mainly due to the increasing popularity of the internet, netizens from the former IT professionals to different occupations, groups of different ages." Its needs naturally become diversified. According to the Sadie Network survey, 60% of netizens think that the search engine for a certain area is very or more important to it, so when the netizen has a certain demand such as renting, eating, looking for a job, he naturally wants to be able to use the search engine that faces these specific needs. However, the complexity and diversity of these requirements are not satisfied by traditional search engines.

Therefore, to find more public welfare, more objective and real content, there must be more sophisticated, professional, non-commercial search engines appear. As a result, vertical search came into being, and gradually exposed the trend of erosion and occupation of market segments. Expert analysis, the development of ordinary web search engine for the emergence of vertical search engine provides a good market space, the next three years vertical search engine will occupy a certain share of the search engine market, web search will be increasingly vertical and personalized.

Vertical search is a certain value of information and related services for a particular field, a particular population, or a particular need. Its characteristic is specialized, fine, deep, and has the industry color. It is a different type of engine than a general-purpose search engine. Vertical search engine dedicated to specific, in-depth vertical services, dedicated to a specific area of information in a comprehensive and in-depth content, the field of unauthorized information is not included. For example: The user searches Shanghai Changning District can take the pet to eat the Sichuan food Hall the telephone, the menu price, the traffic directions and so on this is a kind of vertical search. Ordinary Web search to comprehensive search, horizontal search as the main feature, in the search information to meet the large amount of time but it is difficult to balance the accuracy of the search and correlation of quality, it is difficult to meet the pursuit of accurate personalized, professional search needs. In general, vertical search is a professional search engine for a particular industry, is the subdivision and extension of the search engine, is a kind of special information in the Web library to carry out a consolidation, directional Vertical extracted the required data processing and then returned to the user in some form.

The development of vertical search engine in China

In the 2007, China's Internet search industry has been the wind of water. At the side of the internet giant crocodile, all kinds of vertical search engine is quietly enclosure development, and even grow, with the intention from Baidu, Google, Yahoo mouth a piece, we can see that these have a variety of background of vertical search engine development, not only will affect the search for the market, will affect the Chinese people's habits and development. They are: 1, to Qihoo Www.qihoo.com as the representative of the Forum search, 2, to cool news www.kooxoo.com for the representative of Life Search, 3, Sonic Www.258.com as the representative of the commercial search; 4, To where to go www.qunar.com representative of the tourism search; 5, www.globehr.com Recruitment search for the representative, 6, the top nine www.ding9.com on behalf of the search, 7, video Search Www.openv.tv as the representative of the entertainment search. Can be seen, search is no longer simply to search the site page, but more and more refined, more targeted. Professional search services are more and more popular, but also the major search engine companies focus.

In addition to the seven major vertical search engine categories, a new category of geographical nature of vertical search has also burst into new vitality, and in major cities in the country spread. In particular, the Beijing search (www.beijingso.com), represented by the capital, Beijing, pioneered the slogan "Give me 10 seconds to you all in Beijing" and will "serve the citizens of Beijing, serve the capital and serve the Beijing 2008 Olympic Games" as its purpose. Once launched, the website was quickly supported by the Beijing Daily newspaper Group and received financial support from the Beijing municipal government, which led to the Life information portal. Meanwhile, cities such as Shanghai and Guangzhou have also been preparing local search programs.

Research on the development prospect of vertical search in China

Microsoft Research a technical expert once said: "75% of content using search engine search does not come out." The vertical search engine was born to improve the search "recall" and "precision". Vertical search engine provides more and more professional and personalized industry-related services through the structured collection or re organization of information models and user models in the industry field. This can be explained, enter the field of vertical search will have unlimited prospects and "money" scene.

According to the authoritative investigation organization forecast, 2007 Chinese search market scale will reach 3.3 billion yuan. Behind this "passion" stimulus, the emerging "vertical search" is simmering. In addition to the several major vertical search engines described above, Yahoo has also upgraded its travel search to challenge professional travel sites, and LookSmart has launched up to 19 separate vertical searches. Of course, we also want to see that vertical search engine is still in the market entry stage, the future business model will be precision advertising, proliferation services and offline services in the combination of the three. Therefore, the difference degree of vertical search engine, user stickiness and toll channel are still the problems that the entrants have to consider. For our users, to a point, practicality is the most important. Practicality will attract a large number of users, vertical search precision Search can provide a more focused audience groups, thereby improving the advertising capabilities of search engines. For those who work with vertical search, it is clearly more effective to collaborate on advertising or other aspects of this type of user. Therefore, the difficulty of vertical search is not technology, but the user to participate in the behavior of the portal site innovation and vertical portal to the industry upstream and downstream information resources integration, enhance the user's stickiness, cultivate user loyalty and corporate reputation, for vertical search engine is crucial.

In summary, vertical search needs a variety of vertical search technology is the key to the ability to use a search to the extreme, rather than simply such as Google, Baidu and Yahoo book Search, map search, tourism search, to meet the real vertical search era of arrival, Also must have a group of courage to rush in the forefront of the tireless efforts and struggle!