Can vivo Xshot release feature?

May 7, 2014, a recent vivo in Beijing Water Cube held a massive product launch, the launch of the main photo-Xshot products. Vivo's advantage in audio has been recognized, the launch of the Xshot can shoot features? What about the market performance? Vivo's history mentioned vivo, people will be somewhat unfamiliar, and said the start step high, is known. Step by step High founder Yongping Zhejiang University after graduating to work in the south, a few years to make a small factory giant, this is the small overlord. And shareholders because of disagreement, pull out a group of horses, this is the origin of high step. Step by step high from VCD to learning machine, in a number of areas have been reaped, and with the emergence of MTK, mobile phone threshold lower, step by step high also into the mobile phone industry. Step by step high music mobile phone in that year a MTK Shanzhai machine, relying on quality control, advertising and hardware features. In everyone with the cheapest mainland screen, Taiwan screen, the pace of the MTK mobile phone with the Japanese IPs, then the king of Nokia used, mobile phone on the proliferation of IPs is a few years after the iphone appeared after the things. In the era of people do not pay attention to audio, step-high MTK mobile phone with Wolfson codec (now Wolfson by the acquisition), music mobile phones to make features. Become the most expensive MTK feature mobile phone on the market. In the intelligent age, the step by step high turned less than younger brother Oppo faster, but on the vivoX1 blockbuster, the DAC used on the phone, made audio features, over the iphone. This advantage continues to this day, and sales and profits are very good. Xshot's myth of Vivo's historical advantage in audio, but a recruit is a little thin; screen because of too much emphasis on cost control, the choice of mainland and Taiwanese manufacturers of products, vivo screen advantage has become a disadvantage. So vivo wanted to do some writing on the photo shoot. In fact, early in the Xplay 3S, before the release, there are rumors will be used 1/1.7 inch 20 million pixel CMOS. This time before the Xshot release, there were also 24 million pixel rumors. But the final product is still only 13 million pixel, aperture increased to 1.8, increased optical stabilization. Then the software features and optimizations are upgraded. If, for a common new product, these promotion is also good, but for a flagship photography products. In the current situation of such fierce competition, it seems that innovation is insufficient. Sony IMX214, now become Huo, basic all use. And vivoxshot with a large aperture and optical stabilization, although conducive to weak light brightness, contribute to the chip rate. But these two things can seriously affect picture quality. Finally, to take photos as the characteristics of the mobile phone, compared to test instead of casually a IMX214 products, then laughable. By contrast, Gionee to customize the large size Cmos,oppo with multiple frame synthesis to increase the pixel noise reduction, Nubia in the normal quality to pursue SLR effect, are more than xshot qualified to say fromIt's a camera phone. Vivo Although in the audio aspect is outstanding, but in the photograph aspect accumulates insufficiently, the product also is difficult to be persuasive, the new opening a product line is not very necessary. The combination of these micro-innovations into the next generation of Xplay products is enough. It is easy to be caught by a competitor by taking a photo campaign. The real meaning of vivoxshot is that, for the market, vivoxshot this product is still needed. Not because of the features it claims to take, but because the 5.2-inch screen allows one-hand control. Vivo from the X1, size can be a single hand control of the products, are MTK chip, performance is insufficient. High-pass chip top machine, are huge screen. And from sales, width under 75mm, can be a single hand control products have better sales. Giant screen Although the internet to see a movie more cool, after all, control and carry are not very convenient. Vivoxshot's appearance just can fill this market blank, single hand control, top Model, and audio bonus points, this is vivo dare to high pricing cost. When is Vivo's Internet brand coming? In the last year, manufacturers have been building their own Internet brands. With the high cost of bypassing the channels, the utility provides a better mobile phone for users. Vivo main focus on the open market, online under the two world, in the store to buy mobile phone people generally will not buy from the Internet, they also need to know millet, but do not know other Internet brands, also do not know the same price, the Internet can buy much better mobile phones. For these groups, the price is not a problem, Apple, Samsung, Sony to more than 5,000 pieces, 3000 of the domestic is already cheap mobile phones. However, with the rise of millet and follow the bandwagon, the internet market is growing, the open market is getting smaller. The trend will be more pronounced when smartphones are fully popular. At that time, no electric dealers rely on the open market vivo will encounter some trouble. Gionee and Oppo, also the main public market, have already created Iuni and a plus. We wait and see when Vivo's Internet brand is ready to be created.