Can you always stick to the white hat seo?

Abstract: Martial Arts in the world, when there is a martial arts in just a few months to let you become a martial arts master, still willing to adhere to the ten years of hard work, how many people? If there is a shortcut to reach the end, no one is willing to trek mountains and seas. Similarly, when

Martial arts world, when there is a martial arts in just a few months to let you become a martial arts master, will still be willing to adhere to the ten years of hard work how many people? If there is a short cut to reach the end, no one is willing to trek. Similarly, when the Black Hat SEO technology began to prevail, you can always adhere to the white hat seo? or rush? A short time can make the keyword to achieve the ideal ranking is an exciting thing. 10 years of hard repair than a memory of nine yin Bones claw, a gentleman can't stop a recruit evil sword. But the crash is often accompanied by the risk of obsession, and even pay the price of brandished from the palace. This is the lake, this is also SEO, speech to the text:

What is black hat seo?

By looking for search engine loophole, use cheat or cheat search engine SEO optimization method to get rank. Black Hat SEO optimization time is short, quick, but at any time because of the search engine algorithm upgrade and face the risk of being punished.

What is white hat seo

White hat SEO is called the formal SEO methods, what is the formal SEO method? The forum, but the search engine is the most right to speak, the formal SEO method is very easy to understand, a sentence induction: adapt to search engine, reverse search engine death. Search engines are constantly seeking change, for progress, the same, the so-called white hat Seo method is also need to constantly change, adapt to the times. Maybe today you think of yourself as a white hat, and tomorrow is a black one.

Do white hat seo you have to understand the goal of search engines. In short: Search engine a series of algorithms and computational processes just want to be the quickest and easiest to let users search for their most desired content.

Black hat seo commonly used means

Point water in the previous article: Choose White hat seo reasons introduced to the search engine algorithm introduction, search engine is mainly through the text content, external links, user behavior to judge the quality of the site, so as to calculate rankings. Black Hat SEO is mainly focused on these several aspects:

Link

Outside the chain for a long time, and even now is the decision to rank a very important factor, and therefore, black hat is mostly focused on the manipulation of the external chain. The more common ways are:

1, the chain of mass. This method in a period of time the effect is very good, feed a lot of mass tools, accompanied by a large number of internet garbage generation, the current search engine has been intolerable.

2, Station group. Group Building Blog, or group building sites. Station group has let a lot of people crazy, whether it is personal webmaster, or company. Mainly focused on the female products related to the website. Do you remember the name of the impatient brother? Then Baidu from June to the current algorithm adjustment, the station group is also corpses.

3, Black chain. Probably from 08 onwards, a large number of idle government agencies, news media sites by hackers No-man, followed by the black chain market prosperity. PR,567 's website only sells a few yuan money a link, who does not move. The early results were really good. But this is also the past.

4, Link trading. Learn SEO friends should have seen the streets of gold chain stickers, platinum chain, such as advertising bar, high-quality one-way import links to the site is certainly helpful to enhance the weight, but the linked site was trading although the weight is very high, but the export chain took more, coupled with the recent Baidu and Google also clearly said, very disgusted with the sale of links to the site. Believe that the industry chain will not endure long, of course, links are not not to buy, but it depends on how to buy. Have a free friend to check the wheat bag of one-way import Links bar.

Content

Content is the soul of the site, no content of the site is like dried salted fish. The Black Hat technique has a promising content:

1, the keyword accumulation. Keyword accumulation, bold, has been a very effective SEO method, but with the large number of SEO bad use, search engine has not been able to simply do this as a reference basis, but will hurt the killer.

2, Content collection. How to quickly build a rich, huge web site? Any novice can create a seemingly content-rich web site in 2-3 days, a process that can even be done in batches. Before 06, if you will collect, then you will be a very NB webmaster, flow hua Hua! After 08, the search engine already has too many duplicate content. Acquisition will only add to the burden of search engines. No more of it.

3, false original content. As a webmaster, not everyone has good literary grace and patience, can not collect the false original is like to seek the next choice, unfortunately, the search engine is really too smart, from the original changes under the title, to synonym replacement, to modify the beginning and end of the paragraph, to the content also to adjust, to the last, false original than direct original bar, Not to mention the content generated by using pseudo original tools. Can not deceive the user nature can not cheat search engine.

4, Batch generation of Web pages.

Effect: Rapid increase in the collection and flow. Principle: This is very suitable to have a large number of content in the large web site a rapid increase in traffic methods, through the content reorganization, batch Import a lot of keywords to generate new pages to increase the collection and attract traffic. Of course this way can lead to two kinds of extremes, but it would be counterproductive to use them badly. The result is a lot of junk pages that are bad for the user experience. Baidu has said: will consider a web site spam ratio, if the proportion of garbage page is too high, will directly affect the overall weight of the site. For the new site is not inapplicable, once a colleague in this way with a new domain name in a few months to achieve a few w traffic. But be careful!

User behavior

By controlling or forging user behavior to mislead search engine judgment to improve the Baidu ranking of the specified keywords.

1, ranked click.

Effect: In a short period of time to promote the key keyword designated site rankings.

Principle: By a lot of search a keyword for manual or machine click on the designated site to mislead search engine this site is popular with users, so that keyword ranking in a short period of time to upgrade. such as some ads: guarantee the fastest three days Baidu home, invalid refund, guarantee the fastest 24 hours on Baidu home page, to ensure the fastest 6 hours on Baidu home, to ensure the fastest 3 hours on Baidu home page and so on.

2, brush related search with dropdown box.

Effect: When a user searches for a core keyword, he or she can display the relevant keywords that they have specified in search engine recommendations.

Principle: Search engine will be based on user search keywords to give the most similar recommended keywords, to facilitate user choice. Search engines recommend the principle is based on user search and click Times, then Black hat can be artificial to a large number of simulated users search a keyword. This technique still has a lot of people in use, even have the software platform that specially helps the user to brush related or the recommendation keyword.

By controlling user behavior to influence search engine rankings results are obviously more than through the control content and link advanced point, technical difficulty is relatively large, but if can be used well, the effect cannot be belittled. For example, through the hacker technology is able to achieve control of a large number of user computer behavior, if used in SEO ranking optimization ... Of course, some water does not recommend the vast number of experts so.

The loss of Black hat

1, if you are the first batch of people who know some loopholes in the search engine and make reasonable use of them, congratulations. But if some black hat SEO technology has been used in the case you are still using, then do not show sympathy.

2, some industries Black hat SEO is also an effective means. If you can get a ranking for a short time and get a good return for a short time, what's the use of a black hat? For example, page tour, profiteering products, foreign trade websites. For different purposes, the method can be different naturally.

3, but you'll always frost. The ranking and traffic of the site will suddenly disappear, you can not let your site's users have been loyal to you, you can not even be able to through the Black Hat SEO to build a long-term development of brand sites and companies.

Black and White

1, sometimes white and black is not so good points, the search engine algorithm has been changing, may be before the search engine recognized the white hat technique, after a period of time the search engine does not recognize, it becomes a black hat technique.

2, white hat seo is desirable, but Black hat SEO is not necessarily undesirable, the purpose is different, the method naturally can be different, if through black hat can be ranked short-term, many industries are desirable.

3,seo is a means, not a result, but must be result-oriented. White hat and black hat control need to be careful, experience needs to accumulate.