Can you control a product when it becomes complicated?

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[Core Tip] Each person's use of a product may be different purposes and methods, product developers how to use a wide variety of users to keep the bottom line, so that the product in accordance with their predetermined direction of development?

Do you know how to impress notes?

When the impression note is also called Evernote, I have become one of its many loyal users. After the formal entry of impression notes into China, I also spared no effort to promote it in my friends around. My friends will ask me, what's the beef fork in this thing called the impression note? I will immediately borrow the words of CEO Liebing: Impression Notes "create a second brain for users". Then I will be the user summed up a variety of dazzling impression notes using the skills of a brain to send friends, such as how to conduct knowledge management, how to plan long-term work, and very high-end use of IFTTT to save Weibo and mail and so on.

But the reflection of my friends always quenched my enthusiasm like cold water, many of them say that the impression notes are powerful, cross-platform, and useful to cut and write, but those "100 tips to change your life's impressions" make them feel overwhelmed, There are 9 hours in the 10 hours of using an impression note to learn and delve into those "very technical" skills. They have to go to basics, and honestly, with the help of input method, a word to knock down the contents of the want to record.

With this kind of feedback, I began to think about how I used to remember my notes when I was depressed. Good toss is a great hobby of geeks: To get an Android phone must brush the ROM, see the new APP no matter whether it is for themselves or not, must be installed to experience some. Encounter impression Note This original function is very powerful, and have a lot of open interface products, how can not let geeks flock to it? So every hidden function is dug up, and every possible application is associated with it.

Determined to do the user "second brain" impression notes, the original intention is to provide a way of knowledge management outside the human brain. But users of this product continue to give it new uses: memos, shopping lists, life logs, travel guides ... I don't know if this is what the developers expected, but at least they were satisfied with the blog and Twitter from the impression notes team.

The knowledge system derived from the product

Baidu Encyclopedia of "knowledge" has such an explanation:

Knowledge is the summary of all human beings summed up, and that the correct truth, can guide the solution of practical problems, experience, procedures and other information.

Knowledge as a special kind of information, it has more additional characteristics. The more a message increases the stigma of this trait, the closer it is to knowledge.

The operation technique and method of the impression note is gradually becoming a system in the continuous enrichment and excavation, which forms another knowledge system (or secondary culture), which is called "Impression note using skill", which is free from application. The system through the user's conscious editing and collation, there are entries and classification, form a variety of document types of tutorials, in the shell nets, watercress Group has a lively discussion and exchange, the user sharing new skills will be other impression note users praise.

Knowledge is the power (knowledge). This power is more of an implicit existence in ordinary life than political power. The person who grasps and shares the technique of the impression notes will be praised by the beginner, some people may also be dubbed "Great God". This power is dispersed among the user groups of the impression notes, by sharing and recommending among the users (as I have done in the first paragraph), by turning the learning of skills from elective to compulsory.

Similar examples exist in the smartphone world. The Jailbreak and brush-machine culture surrounding the iphone and Android phones has been strong enough to cause system makers to be on the alert. The behavior of jailbreak and brush machine will affect the security and stability of the system, however, this kind of secondary knowledge has been so deeply rooted, just as the classic MOTO model Defy ME525 Popular, not only is it a cost-effective three machine, a large part of the reason is also because it is famous "brush not dead cockroach."

The birth of any product is more or less pinned to the developer of some kind of intention. But in the hands of users, the product may not be in accordance with the original intention of the developers to use, or even associated with the product is offset by the knowledge. There are two main ways of forming such a vast knowledge system:

The knowledge of the use of the impression notes comes from the opening of the product, the user can take the impression notes as the database, access their life, work and learning, all possible transaction flow and knowledge flow to record. These techniques and methods can help to improve the stickiness of users and make the users experience the convenience of technology. But the open form makes the secondary knowledge system become too complicated, which in turn increases the user's difficulty in learning the product and, to some extent, distracts the user's attention to the basic function.

The knowledge of the iphone's jailbreak is due to the closure of the product. The lack of access to the user, and the inability of some of the best apps to get through the official store, gave birth to the knowledge that the escape was a gray area. When the closure is broken, the security mechanisms included in Apple's initial design and the copyright protection mechanism for the application developer are threatened, but the user's phone is no longer secure and the developer's rights are violated.

Don't let the product lose control

1000 readers have 1000 hamlet. By the same token, 1000 users have 1000 kinds of products. Zhangxiaolong said he himself did not know what the micro-letter was, and perhaps he knew it at first, but he was puzzled when he saw the different forms of usage. Originally want to let a stranger to make friends of the MO, but later ended up "about cannon artifact" such a not how to ear nickname, even "teach you how to use the MO about Cannon" articles such as the Internet is overwhelming.

Whether the form of the product is open or closed, the bottom line that the developer cannot abandon is to guide the direction of the product development. Perhaps the product in the user's hands is not as expected to use, but maintain the same direction, while constantly meet the emerging needs of users, is able to achieve great products.

Control your product if you can.