Canalys: 2015, the number of wearable hand ring shipments is expected to exceed 43.2 million units

Next year the Apple Watch will occupy most of the intelligent hand ring shipments

According to the latest release of Canalys equipment shipments forecast, wearing bracelet shipments to 2015 year-on-year growth of 129% to 43.2 million units. 28.2 million of them are intelligent hand ring, 15 million are basic type hand ring. Canalys tracks the delivery of wearable equipment and the use of intelligent hand rings and basic bracelet segments that can run third-party applications.

By 2015, Apple will be the biggest catalyst for wearing hand-ring shipments. "By creating a new user interface for a customized miniature display, Apple has created a smart watch that consumers will want to wear." "Smooth software, diverse designs and reasonable prices make it a high-profile new product," said Canalys analyst Daniel Matte. However, Apple must also prove that it will eventually deliver a product with sufficient battery life for consumers. ”

Many market watchers question why consumers want a smart bracelet, and to explain their concerns about the new wearable device, Apple has demonstrated a number of use cases, including health and fitness, as well as personal communication and other areas such as pedestrian navigation mapping, activity tracking and mobile payments. At the same time, cheap Chinese suppliers are increasingly playing a more important role in the market of wearable hand rings. Millet is trying to slash its base-type hand ring with an MI bracelet. Android Wearable bracelet is forming a viable ecosystem, although it cannot be used in China. Google must vigorously improve its wearable platform over the next few years to better compete with Apple's new products. In the long run, wearable hand rings from all suppliers must provide clear value to consumers beyond the current smartphone capabilities to justify the purchase of an additional device.

"Basic hand-ring suppliers like Fitbit and Jawbone will benefit from lower prices in the near future," he said. "In the end, however, the more powerful smart-bracelet rivals for Apple Watches will emerge and will push up the price reduction of the smart-bracelet, which threatens the basic bracelet," said Chris Jones, vice president and chief analyst at Canalys. This market will be damaged, similar to the situation of ordinary mobile phones when smartphone prices fall. ”

Wearable hand-ring shipments and five-year sales forecasts come from Canalys's wearable Technical Analysis service, which provides quarterly market tracking, including country-level assessments. Canalys defines a basic wearable bracelet as a device that serves a specific set of purposes. As an accessory to smart devices, they are designed to be wearable on the body rather than carried and not run by Third-party applications. The smart wearable bracelet is a multi-purpose device that, as an accessory to an intelligent device, is designed to be wearable rather than carried and capable of running a third-party application. The bracelet is a wearable design that is wound around the body and does not include an activity tracker in the form of a clamp.

(Responsible editor: Mengyishan)