"Candy Smash legend" revenue is reduced, players 2014 contribution 1.3 billion dollars

According to the February 15 news, The Guardian of the UK reported that although the elimination of the game "Candy Smash Legend" (Candy Crush Saga) in the past year, the revenue has been significantly reduced, but its players still in the purchase of the game contributed 1.3 billion dollars.

"Candy Smash Legend" is a developer King.com launched a class of elimination of mobile game. Although the game download is free, but the inside purchase but let the developer make a disk full. According to King's earnings, in the second half of 2013, players bought $1.04 billion worth of equipment in the game. Combined with a 2014-year contribution of $1.3 billion trillion, in the past 18 months, the "Candy Smash Saga" has earned more than $2.34 billion in revenue.

The game has been the biggest revenue spot for King's earnings since 2012, when the Candy Smash Saga was launched. The game was most profitable when it was in the third quarter of 2013, when the quarter generated as much as $551 million trillion.

Since then, there has been a noticeable downward trend in the game's purchasing income: In 2013 Q4 players spent $493 million, and in subsequent quarters they earned 429 million, 360 million, 277 million and 264 million dollars respectively. However, the legend of Candy Smash is still one of the most lucrative hand tours in the world.

King's latest earnings show that in the fourth quarter of 2014, users spent 45% of their games on the game. In 2013 Q4, the game's revenue ratio reached 78%. At the same time, King also disclosed other data in the report, such as the monthly active users reached 356 million times, each person will play at least one of the developers of the game, only 8.3 million players will be in the game to buy.

That said, 97.7% players play King's game for free, and only 2.3% contribute revenue. The monthly expense for those who contributed revenue was 23.42 dollars.

For now, King has been trying to diversify its gaming offerings to get rid of the "Candy Crush Saga" of over-reliance.