Cangnan Li Jieqiang: There are quite a lot of challenges for life service Electric Dealers

News and technology information March 22, by the Advisory Group, hosted the seventh annual Iris Summit held in Beijing today. This year's 2-day annual meeting, the first day of many industry leaders to participate in the Summit forum for Exchange and discussion. March 23 The next day, the industry elite on-site Multidimensional Analysis of industry dynamics, sharing successful experience and unique insights. Guangzhou Cangnan CEO Li Jieqiang a keynote speech.

"Life services E-commerce is facing quite a lot of challenges, and the traditional kind of electrical business is very different." The common problem is that users get very high costs, Li Jieqiang says.

Li Jieqiang also believes that the form of various products from the movie ticket until the coupon has been to cash volumes, vouchers are in the Cangnan system.

The following is Guangzhou Cangnan CEO Li Jieqiang speech Record:

Li Jieqiang: Hello! I am Cangnan's Li Strong, today is very happy to have this kind of opportunity to share with everybody in the Life service field above Cangnan to do some work.

Cangnan is not a very well-known enterprise, but we have been quietly in this field for nearly 6 years, we are concerned about the field of life services, including to help businesses in the field of marketing and E-commerce sales. In the afternoon Cao Dean shared the entire E-commerce field when also very clearly talked about the current e-commerce is indeed a lot of competition, there are many people, there are a large number of traffic are concentrated in a few enterprises. I believe that we also recognize that the life of the service category of electric dealers is the entire e-commerce under a blue ocean.

Although see this blue sea, but this area already has a lot of companies are exploring and development. The first thing we see is Ctrip, as Cao Dean mentioned in the field of tourism is the development point of E-commerce behind. Ctrip This company very early on the Internet and online online mode in the use of Internet information transmission and payment of the advantages of all aspects of the sale is the hotel and a variety of attractions tickets. The rapid development of group buying business in the previous two years is also constantly exploring new areas. Of course, Cangnan in such a field has also spent 6 years in silence.

We all know that life services class E-commerce is facing a considerable number of challenges, and the traditional kind of electrical business is very different. The common problem is that user access costs are very high, we also know that the main focus is on the hands of large companies, such as Baidu and Taobao big companies to get more and more expensive, whenever there is a little profit, the cost of marketing or the cost of users will increase exponentially. Another life class E-commerce is facing thousands of online merchants, the characteristics of these merchants are very many, very dispersed throughout the development and cultivation of the difficulty is very large. At the same time, as a service itself standardization is not too much, ctrip concerns such as hotel tickets have been relatively standardized, but still in the service will encounter problems. Other such as catering, movie tickets such as Life service products more non-standard, the whole formation of sales will be more difficult.

How can we succeed in the e-business of life service? There are four key factors to our view.

This includes the development of the user must have reasonable cost, how to have better, more channels to get users, Cao Dean in the PPT mentioned in addition to the traditional search engine to socialized E-commerce is a new entrance, in addition to what better access to life services to the business of the user group? And the number of customers is very large, but also very traditional, how to allow users to accumulate and develop? Third, a sound quality control system, how to ensure the integrity of a business? How to guarantee the quality of the entire service? Of course, as a life service category of products is characterized by a real-time consumption is very frequent, to the mall hungry to eat, if there is no good channel to get said product, it is difficult to capture the core of customer demand.

As Cangnan, we do E-commerce platform is the terminal network-mobile phone, the internet has been an organic integration formed a complete system. This is what we have done Cangnan a three-net-shop system, including the Internet, self-service terminals, mobile phone clients and Cangnan. As Cangnan in the Life service class E-commerce We think of some innovative points about how to solve the development of life-class e-business mentioned just now, we think of a key point is that the entire user channels, trading channels, user experience channels to extend to the ground, including how to find more close to consumers and customers channels, How to provide some on-site user experience, so that can quickly capture their purchase needs, how to use a number of fast payment methods in various forms and consumers have been very familiar with the payment method to complete the transaction, while using some technology, the use of light logistics electronic Code technology to complete the transaction process.

Here's a brief description of several areas. We know that from the online business from the internet is the farthest, mobile phone is relatively near, and stores are a certain distance. And now the electronic commerce coverage of the crowd just accounted for less than 5% of the business consumption, so in fact, there are a large number of transactions in the flow of people online. So if we have an effective way to capture the people below the line, the effect will be very direct and very effective. So as Cangnan is to use such a mobile phone to the offline experience store form to grasp and capture the flow of people under the line, at the same time, the gradual extension of the place in the sale of the occurrence of the capture of him, but also the use of mobile phones and the way the Web site to further extend the effect of In the user experience, in addition to the Internet and mobile phones at the same time we will be through the client terminals for a variety of physical products sold will be more direct, by the line of personnel according to the corresponding business promotion. We see the experience shop is no merchandise but have electronic shelves, but to complete the transaction, through face-to-face service can form to the end of the line interception, direct consumers to shop inside the use. Through this experience, through the acquisition of such transactions to obtain the real user's consumption whereabouts, consumer sites and related payment information, thereby using the mobile phone and the internet as a means of continuing to provide services in a variety of situations. and offline payment means that although there may already be a lot of people on the internet have paid treasure, wealth Qualcomm includes UnionPay, but in fact, we use more than UnionPay card, city traffic card, net Bank Payment card and based on mobile phone card-free payment, integration of various convenient payment methods so that these consumption can really form, Use his own trust and habits of consumption to cultivate a preliminary marketing experience, thus leading to more online consumption.

Do have a point is the life service class, I think is not a kind of product, can the entire service through the electronic code and two-dimensional code form with the physical store seamless docking.

Based on such a complete concept Cangnan in 6 years of time has been in such a business has been very good practice and proof. Cangnan now a three-net-shop platform has covered the country's 6 major commercial cities (600306, shares) city, in these business city major shopping malls also have a large area of coverage. The shopping mall experience shop has reached 80 chain stores, in Beijing and Shanghai from the end of 2011 to enter, in fact, very close to the bird's nest of the shopping mall has a wealth of the library of an experience shop, if you have time to go there to take the subway to take a look. At the same time, the line has been established terminals of the network accumulated 7.2 million, the real payment vouchers, there are real consumption habits and orientation of the user base, of course, in such a platform is indispensable to provide services to the merchant side, in our cooperation in the process of more than 23,000. This is the Cangnan of the experience shop in different places of the show.

The form of a variety of products from the movie ticket to the coupon until the cash volume, vouchers are in the Cangnan system. Of course, the online and offline products that we have accumulated in our money Bank also hope to share with the companies present. We can also show you some examples of our cooperation, including our sales with the Carol brand of Procter and Gamble, including the sale of gift coupons and products to e-commerce sites, including the downloads of mobile phones that work with Disney, and the collaboration with online stores like the one. In a word, the use of a platform is not only a platform of E-commerce, but also can use our development of the offline users of the traffic for a lot of electric business services. Here I also very much hope to tell you that in fact, the electrical business is not a live with the death of the problem, in fact, all of us here are alive, the key is how we can live better. Thank you!