Canon DV: Awakening the needs of the visual age

Times weekly reporter Li Yu atlas an iphone led to a new era of mobile phones, and a "Avatar" led the 3D era, the difference between these epoch-making products and other products is to do "market" and "product" difference-the market is to identify demand and manufacturing needs, and the product is only to meet demand. "We need to awaken consumers ' willingness to consume DV products," said Gigandashon, vice president of Canon China.　　"It seems that Canon's ambition in the DV product area is not just to do a hot-selling" product. There was a saying, "This is an age of reading," and in fact, as Internet podcasts (video sharing) have increased dramatically, the age of reading has been upgraded to the "visual age."　　So, can canon, the "picture-reading era", continue to lead in this "visual age"? A steamed bun caused by the development of the blog, the image processing convenience, making digital camera products have been a large degree of recognition of consumers, so over the years, the market for digital cameras is far greater than the DV market. However, this trend in December 2005 quietly changed-this one months, Hugo released a "a steamed bun caused by the murder." The original video that triggered the network Click Frenzy led to the development of original video. This year, in the online video industry, "The network Sundance Film Festival," said the "Potato Image Festival" A total of 5,585 original video entries, the number of last year's twice times more.　　Not only that, Sina and other portals launched video platform, Tudou, Youku and other large number of video site development, greatly promoting the development of original video. Behind each original video there is a DV product.　　So, canon these DV product manufacturers, should secretly thank Hugo and the subsequent large number of original video followers.　　However, the other side of the video environment to stimulate DV product demand is excellent, easy to use DV products will allow more people to devote to the video, to find more fun, this point, the famous director Jiang very touched. "Let the Bullets Fly" This film is Jiang devoted many years of painstaking work, during the filming, he hoped to have a "high quality DV to record the birth of the film, not only to provide a good film for the effect of the guarantee, but also need to operate the convenience." With the help of Canon DV, Jiang's film "Let the Bullets Fly" production of the trailer completed. In Jiang's view, good DV products, "first of all to help the film industry to cultivate, reserve a large number of outstanding talents; Secondly, the public to shoot DV film, can feel the creation of the difficult, conducive to the promotion of intellectual property protection awareness; In addition, by recording life with DV, creating excellent works,　　can also attract more and more people to go into the cinema to enjoy the film art. Around the visual requirements of the design of product original video development let Gigandashon in Canon DV Park activities to make "China's consumer economy is forming scale, the entire Chinese DV market this year will achieve double-digit growth" optimistic forecast. and Canon company Electronic Imaging Division 窪Xiong more clearly emphasized the relationship between DV product design and original video demand, he said: "Canon of consumers have a lot of research and understanding, we believe that today's consumers need more high-definition quality of DV." In the entire DV product, the proportion of HD products is already over 5%. Chinese users value high-definition, high quality. "For the combination of the Internet DV characteristics, Canon also has to consider, the original used in canon small digital cameras, consumers recognized by the" video downward conversion "function, has been applied to the DV products. This is the Canon dual Flash model unique feature, consumers can use the camera to convert the high-definition images taken to the SD card image to save the video uploaded to the network, so that the sharing is simple.　　"DV development direction should go to Flash", the branch 窪 Hongxiong emphasizes that canon attaches great importance to DV video sharing and uploading the internet and other functions. Canon is in the product diversification development, on the one hand, the digital camera to increase the function of camera, on the other hand, let DV products to increase the function of filming still screen. Finally, it is possible that digital cameras and DV products will be integrated.　　"Branch 窪 Hongxiong face Times weekly reporter's cross-examine, so said. "The market is constantly changing, whether it is a big environment or consumers are changing, the future will be only one step to see a step, ultimately by consumers, the market to decide."　　"Branch 窪 Hongxiong stressed that for canon, digital cameras and DV are different departments, their respective development, but canon in different areas to do the best while also considering the development of integration." Whether it is the Internet, video sites, or the iphone, are promoting the formation and development of a visual era.　　In this large environment, as a DV product producers to do is to capture, meet the needs of people, but also through excellent products, leading the interest of consumers, to bring more people into it. The threshold for future business competition has been heightened: businesses need not just innovation, but also innovation to lead the trend.