Can't afford to hurt: is the user experience really done?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the rapid development of the Internet, in the constant hearing of financing, VCs of the Internet, we have to believe that the second decade of 21st century will be the Internet "hundred Regiment war" period. China's Internet will form several giants competing with each other, even more Baidu, Tencent, Alibaba. Their power has been a long one, but the ultimate beneficiary is the vast majority of Chinese netizens. Because no matter how they change is to facilitate netizens, that is, user experience, user recognition is the cornerstone of their survival.

Talking about the user experience, today we talk about the user experience of my personal views, if there is the same, not very honored.

A successful website user experience may not be successful

We are surfing the internet every day, and what are the websites we have to do every day? Why are we on them? PS: This is not on the other, you understand. The answer is obvious, because we need. Baidu, Sina, QQ is most people can not leave, including me, Taobao, net is also a frequent login site. A careful analysis of their success is mainly about two points:

1 authoritative

After a long period of accumulation, their information and services have been accepted by the public. Here to mention my favorite two Baidu products: one is Baidu know, the second is Baidu Encyclopedia. Because of the needs of the job, often look for some problems, these two products often let me find the answer, so as to form a trust in them.

2 Ease of Use

Ease of use is a major element of the user experience. Ease of use is important to the simple atmosphere of the page. This aspect of Baidu, market and other classified information network do a good job, the page seems simple but there is content, seemingly monotonous but powerful.

Although they are successful, but of course there is no place to do, such as:

① Complex abnormal verification code, looks safe, in fact, very inconvenient for users.

② search results are much more accurate than in previous years, but there are a lot of fake, artificial parts.

③ is a gaudy portal, with more and more ads. Fake news flooded, deceive netizens click.

④ increasingly development of online shopping, in bringing convenience to us at the same time, also brought a dispute, fake.

⑤ was harassed, even human flesh, in the internet there is no privacy to say.

⑥ to follow the serious, lack of innovation, so that users choose difficulties. Take Weibo for example, I have three micro-blogs, and every day I have to worry about where to send my mood. SNS more and more, but our choice is fewer and less.

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Second small and medium-sized website should put the user experience in the first place

and portal site for the user groups, small and medium-sized sites, especially industry sites do not need to do everything, just the target user "service" well. Compared with the portal site, small and medium-sized sites have their own advantages:

① user groups are relatively small, easier to grasp and understand the user browsing habits. And then targeted to improve the user experience.

② content is relatively good to do. In fact, high-quality content is the best "weapon" to retain users. For example, such as building materials industry site take www.1236.tv For example, the content mainly around the building materials industry to do, more to do long tail words, more original, time is long, the weight of nature will come up. We all know that Baidu is more favored original, so if we want to make the site in Baidu Performance good, then give it more. If you do not understand Baidu's preferences, suggest you go to see Baidu last year Baidu Search engine Optimization guide V1.0, seriously read the meaning of Baidu, and adhere to do, I believe that you will benefit.

③ Boat Small Good turn, we continue to analyze the user browsing habits, if found a page jump rate is high, we can timely analysis adjustment or even change the page, and the portal once positioning errors will waste more resources and cycle to recover.

The above is only the author's own opinion, and the example is only my own contact, of course, the user experience is everywhere, this article just mentioned a few aspects. In short, regardless of the size of the site, you need to retain users. How to do the user experience and to meet the search engine will be all the problems faced by the site. I qq 1790666852, a lot of exchanges. Article http://www.1236.tv/boiling Building Materials Investment network reproduced please retain the copyright.