Can't say the secret--the necessity and strategy of blog optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Blogs have now become popular online media to help people achieve timely communication. In the United States, 5% of the population is blogging, while 20% are reading blogs. As far as China is concerned, most people who surf the internet have their own personal homepage, also known as blogs. Blog so rampant, we need to do blog marketing, which for a lot of people who lack funds worth considering.

However, knowing that you should build a blog does not mean knowing how to play its role most effectively. Bloggers often find their sites highly ranked on search engines. This shows that blogs can be optimized and must be optimized.

Google's page rating system is very fond of web blogs. Blogs are mostly written in words, and search engines can only read and understand text. In addition, search engines like the most frequent, regularly updated content of the site, and blog updates very quickly. At present, a lot of popular blog, such as blog Network, China Blog Network, Sina blog, as well as the recent Baidu, all provide free blog platform and space, but these are convenient personal exchange sites, not suitable for commercial sites. Whether from a business image or search engine optimization, a marketer should register his or her own blog site. and the blog to set up in other people's space, once that space policy and business changes to force you to move, due to your address changes, a large number of visitors will think you are missing. In addition, other people's space will make you only a small optimization room.

Create your own blog without having to apply for a top-level domain name. For example, your current website domain name is www.xxx.com, you can set up the blog address as blog.xxx.com. So, this blog is located on your own site, you can safely optimize it, promote it. Here are some of the main optimization techniques. If you register a top-level domain name, you should consider inserting the keyword into the domain name.

Optimizing templates

Be sure to show the title in the title tag and follow the template with the most important keyword group on your blog site.

Optimizing Permanent connections

The title of the article as a permanent connection to this article. But if the title is too long, you should select the key words to form a permanent link

Optimize each category

When you categorize your blog posts, consider placing keywords in the category name. When you publish an article, consciously put all relevant articles in a unified category.

Rational use of comments and tracing

In your blog, the appropriate draw from other news sites about your industry news, build links to the original news address, and from this link to visit the news station. This news station is likely to return to link you. However, do not use this link method to improve the breadth of your links, but to attract access to the basic purpose of traffic. In addition, in other people's relevant blog to give quality comments, in the comments content to link your blog.

Easy for readers to subscribe

Readers form a blog base. Therefore, you need to clearly indicate how to subscribe to RSS feeds in your blog station

Participate in social bookmarking sites

Social bookmarking is another new application of American Web2.0. The idea behind it is that when tens of thousands of people gather together and share their "My favorites" through an online community, the most-shared sites are instantly popular. The result is that everyone knows what website is the most prosperous. When submitting your blog posts to such communities, make it easier for other members to add their bookmarks.

Submit Blog Station to search engine

As I said, search engines like blogs like Google. However, not all search engines are easy to find your location. Therefore, the artificial presentation to supplement. In addition, the blog has its own search engine, such as Technorati. This competition with Googleyahoo blog search engine to April 2006 has included nearly 35 million blog posts.

Submit a blog site to the blog directory site

At present, the United States well-known blog directory site including Blogarama,lsblogs, and slightly scraped his slightly. China's blog list of articles have Blog119, pineapple nets, Chinese blog fun nets. Other directory articles, such as Zmoz, also have blog classes and need to be submitted manually.

Finally, and most importantly, no matter how optimized, blog content is not good or bad can not use the optimization method to change. In other words, the blog optimization can only have a considerable quality and usefulness of the content has effect, Xu Lei's blog is popular, because I really love her blog.

My qq:398153158 e-mail: liuhuichao@yahoo.cn