Can't yeh must start again

This reporter Liu Juan from Shenzhen This is a carnival of all golfers. June 18, 1987 contestants at Mission Hills 9 golf Course swing, challenge "most players in the same day to participate in golf tournament" world record. That night, Mr. Chu, vice president of the Mission Hills Golf Club, got the Guinness World Records certificate. "He had the blood of golf all over his body, and he was better than me." In the game, brother Chu to brother Mr. Chu. Opened billionaire, who is called "the father of Chinese golf", after his death in 2011, has two sons following his legacy, the successor Mission Hills Group-incumbent chairman and Chief Executive Officer Chu, Vice Chairman Mr. Chu, Tiger Brother Longdi. Mr. CHU golf tournament operation and Management, Chu to the group overall situation. From joining Mission Hills to understand Mandarin, to the present interview to the company's vision and the "Chinese Dream" easily linked, as the second generation of Hong Kong entrepreneurs outstanding, Chu butt stick father has more new thinking. Chu is committed to creating a "cloud life" concept, let Mission Hills become a "young and old, four generations together," The casual brand, but his burden is obviously not light, all the way, from the early graduation to the rapid succession, and then to accelerate the Haikou project, Chu seems to be chasing time. In the interview with The Times weekly reporter, he even drank iced coffee is a big mouth fast swallow, sitting is also a pair of ready to bounce off posture. "To be a good example" Chu, a 40-year-old with a dark complexion and a strong body, was as meticulous as his shirt. "My father and I belong to the tiger, are Virgo, are perfectionists, are flowing chaozhou people never say back blood." "Recall father opened billionaire, Chu said, in many respects he and his father are in the same vein, are constantly creating, the tourism map do open big." Opened billionaire is probably the most incredible movement pioneer. When opened billionaire bought a home at the Toronto Golf Course in the early 80, he knew nothing about golf. He had six children, and, like many parents, he saw the potential for buying a home for his children to study abroad. Seldom play golf opened billionaire, after Deng Xiaoping's South tour in 1992, he poured into Shenzhen with countless people who saw the business opportunities, he selected in Shenzhen and Dongguan in the barren Hills Wild Ridge nearly 20 square kilometers of land, to create today's Mission Hills Tourism Resort, the vision of the original, "I found that golf is popular in the world, But not in China. "This, I particularly adore my father, who is able to put a banner on the world map of a movement that nobody knows in China." Chu recalls, "father almost single-handedly created the industrial cluster of Mission Hills." After the establishment of the Mission Hills, he is committed to the introduction of international competitions, golf World Cup, the world championships, these international major events are his goal. Beijing Olympic Games, Shenzhen to host the Universiade, these sports events behind all the father involved and work hard figure. "In 1995, when his father built the most difficult time in Mission Hills, Shenzhen,Chu finished school ahead of time, back to the father to help, from the bottom to start. 2007, Haikou Mission Hills Project at the beginning of the construction, opened billionaire but because of cancer fell ill, but it never rains, the world financial crisis mountain rain to come. Opened billionaire, who was lying on the bed, took Chu's hand and said, "Can you help me to complete this dream?" "At that time was really hanging a" yong "word on the forward. "This year, Chu began to burden alone, the main battlefield in the Haikou Mission Hills project." In order to realize the father's will, he Shenzhen-Haikou-Hong Kong run three, run Haikou site to see the progress of construction, run Hong Kong to visit the sick father, on average four flights a week. "My skin is run Hainan project suntanned, not play black." Chu laughs. There are nearly two years, Chu difficulties and pressure is difficult to find someone to confide, can only insist. Looking back on this time, Chu said he has always believed that his father passed to him the creed, but also Chaoshan merchants generally believe that the idea-the force is not to be rich. The 40-Year-old is now sitting on billions of dollars without buying a yacht, a private jet, or even a fancy hobby. There are only three things in his life: work, family, sports. Seemingly boring, he enjoyed himself. "I never say busy, but every day is very substantial, the same I also said that their hard, I will only say tired, tired to go to sleep or recharge, but said the hard is the mentality of the problem." "Chu never denies that he is a workaholic," he said, "that work is his greatest pleasure." Opened billionaire bed that four years, Zhu Brother and sister unanimously blockade news, to stabilize the morale. "But after discovering my father had cancer in 2007, I realized that I had to have a healthy body." Since then, Chu has set himself a daily must exercise 1 hours of discipline. 7 years down, shine. Every New Year's Day, Spring Festival and his birthday that three days, Chu up earlier to run, said "to fast people one step." For Chu, he was burdened with the glory of his house. "All I'm trying to do is to help my father fulfill his unfulfilled wish and make Mission Hills a world-class integrated tourism and leisure industry brand," he said. Chu said, also want to do the whole family role model. A high ball bundled with a large industry 2011, the year the father walked, the 37-Year-old Chu the official succession. Once and subordinates chat, he regrets said: "My parents have gone, I was the eldest son, eldest brother for father, so many brothers and sisters, I can not yeh, I have to start again." So many people follow me, do you know how much pressure I have? "Mission Hills of the opened billionaire era, only golf, real estate, integrated tourism Three industries, Chu will further expand the industrial chain, increased health tourism, commercial complex development and brand output, in the original" Eat, live, swim, buy, entertain, will, raise, race "eight great cause of the state, Chu new education and cultural industry two great States, "From a golf ball, use it to carry out the entire industrial axis, the industry and experience, operating all bundled together." "Chu want to do, is the omni-directional big travel experience." The reason is simple, he does not want to see "Golf widow" again. "Often seen in the golf world, a husbandIf you fall in love with golf, you will snub your wife and play ball with a bunch of friends. Are you going to play a ball or with your family? I do not think it is necessary to make a choice. "In his vision, Mission Hills will be a comprehensive leisure and tourism resort that is" suitable for all ages and four generations ". To this end, he built the world's largest mineral spring and spa Spa at Mission Hills, Haikou, and old friends Feng Xiaogang, Huayi Brothers (300027, shares bar) to create a film commune, the introduction of the Hong Kong LAN GUI Fang group to create a All-weather business culture project. Crucially, the 10 pitches at Mission Hills in Haikou, as well as the practice of anti-domestic golf, have been made into the world's largest public stadium, with no membership fees. In China, membership card is necessary for golf players, Shenzhen and Dongguan Mission Hills are no exception, Shenzhen, Dongguan Stadium membership from 200,000 yuan, the highest level of the market price has nearly 2 million yuan. Mission Hills of Haikou do not sell membership card This decision, with a clear Chu mark. He explained that the mission is based on the Hainan international Tourism Island positioning, golf is only a highlight of tourism and leisure industry. Haikou Golf Course on weekdays the lowest price is only 480 yuan, there is a stadium all year round to 16 years of age for free use of young people. Compared with the father, Chu more emphasis on cooperation with the outside world, "will not be simple as father in the past, spend more than 10 years with a lot of resources to do only one project, I introduced a partner to create leverage, so that the stage has more actors, the play is more exciting." Since he pilot Mission Hills, has been with Lan Kwai Fong, Huayi Brothers and Feng Xiaogang and other joint industry chain to do through. The idea of Chu is also reflected in many of the decisions that he will play with the northern ball of the brand or participate in the management, so that their members can go to the south in the winter, staff can go to Mission Hills, local governments also welcome the introduction of Mission Hills Management system and international event marketing experience. "But I only introduce new shareholders into new industries, or new companies that are set up," he said. Chu said the original Mission Hills Group was still owned by the family. Optimistic investment returns this year, Chu to usher in another big exam. He invested 12 billion yuan in three major projects-Shenzhen Mission Hills New Town, Haikou Mission Hills Huayi Feng Xiaogang film commune (hereinafter referred to as film commune), Lan Kwai Fong fashion block, in the year to be available. All eyes are fixed on the success of their investment returns. No pressure is a lie, but Chu firmly believe that the future will have a very optimistic return, "We have counted all the counting, these projects are worth investing, not very difficult, need to strive to fight it." "What underpins his confidence is the prospect of a thriving domestic tourism industry." "Mission Hills has long been not just a golf brand, but a comprehensive tourism resort operator role, the domestic big tourism market, strong consumption, tax policy is more relaxed than real estate, in business, I want to seize the big market." Chu asked the Times weekly reporter, Do you know how many people travel in China? He shared a figure published by the National Tourism Administration, in 2013, China's tourism revenue is expected to reach 2.9 trillion yuan, the number of tourists reached 3.25 billion. 2020, this number will increase to 6 billion people, the total consumption will reach 6.36 trillion yuan. "Previously, the Mission Hills brand only took care of the playing population, but it was only 5 million people, and now I'm thinking about the tourist market population." "Chu said. As the world's first personal name of the film theme tourism Project, the film commune's creative from Feng Xiaogang, he and "People's commune" was born in 1958, this is Feng Xiaogang's ideal Country "Utopia". But as a businessman, Chu determined to make the film commune a successful business case, "the film industry across the border to commercial real estate, tourism and leisure experience, packaged together to make the Chinese characteristics, at home is a no one has done the model." "From a commercial point of view, projects such as the film commune are not only a return on investment, it is the value of the value of the assets and the company's brand dozens of times times or even multiplied." In Chu's new career, brand output is an important part of the preparation and Yunnan, Chongqing local projects to expand the brand output cooperation. "It's like the Marriott Output Hotel management, we offer a portfolio of brand management solutions," he said. "The rumours about the Mission Hills market have not been broken," he said. Chu has not shied away from listing, but admits it has not yet been the most opportune time to lay out the listing plan.