Canton Fair Foreign Trade effect is not good foreign trade enterprises to domestic water depth to do difficult

For the export enterprises want to transfer to the domestic market, a year is still too short--from 2009 to 2010, despite China's foreign trade "vane" said the Canton Fair three times to introduce and adjust the domestic and foreign trade enterprises and the docking mode, but the effect does not seem to be significant. "Rules of the game" of the various differences, external demand for the prospects of recovery, enterprises themselves all kinds of deficiencies ...　　　　The survey shows that China's export industry beyond the trillion-dollar scale to truly achieve the "docking" with the domestic market, still need institutional protection and in the "deep waters" to explore the courage and self-confidence.　　internal and external trade docking gradually into the deep waters in the Canton Fair, a Shantou toy enterprises in charge of some disappointment: the original was placed in the hope of the domestic procurement center of the General Assembly is no longer established. "The General Assembly should be replaced with a conspicuous mark on the foreign trade Enterprise Booth with the intention of domestic sales, and welcome the invitation to the domestic buyers to discuss the booth." "I think from last year, the Canton Fair has been changing the way foreign trade companies have turned to domestic sales," the company's head said. "In fact, since the beginning of the 2009 to promote the docking of foreign trade, as the country's largest foreign trade platform Canton Fair has been in this field," Three Degrees Change ": The 105th Canton Fair for many enterprises held the first export docking　　The 106th Canton Fair introduced 15 domestic well-known stores and department stores to set up a domestic procurement center, the 107th Canton Fair to guide domestic buyers to foreign trade enterprises export booth to negotiate.　　Change is because people are still exploring how to make the "outside" and "inside" real butt together in many difficulties--Canton Fair spokesman Chen Zhaoren said, the reason for the adjustment, is because the 106th Canton Fair in the implementation of the foreign trade enterprises fixed-point negotiation method has proved ineffective.　　The changes in addition to docking methods and statistics, there are enterprise mentality-in this Canton fair, although many stalls before the "welcome domestic buyers to come to visit" signs, but many companies said the actual domestic turnover is not high, to consult the domestic buyers are not many. Chen Zhaoren also revealed that the survey showed that the 107th session of the Canton Fair, 70% of exhibitors said they are willing to engage in foreign trade docking.　　And in the last session, there are 83% of companies willing to do domestic sales.　　Foreign trade to domestic still "water depth is difficult" since last year, China's government authorities have repeatedly said to encourage foreign trade enterprises to domestic sales, but also introduced a number of policy promotion.　　However, the promotion of policies did not anticipate the obvious effect, what is the reason for foreign trade enterprises in the process of grasping the domestic market "difficult"? The most direct reason may be that some enterprises are attracted by the prospect of the gradual recovery of the current foreign trade demand, the impetus to the domestic market is weakened. At the same time, more enterprises still said that, although the policy has been issued frequently in a year, but the operation pattern and mechanism of the domestic circulation link still lacks the effective improvement, is the deep reason which causes the foreign trade enterprise to be still struggling on the road to the domestic market. In addition, the "unspoken rules" of the domestic market have not changed significantly, and most of the outsideTrade companies feel a headache. "The domestic market is more like a ' lake ', even if there is a will, it is hard for foreign trade companies to adapt to their ' rules of the game ', compared to the international market, which is simple and clear and does not need ' made in China ' to lay down channels and brands.　　"Lang said.　　To promote docking also need substantive measures in the Canton Fair, many foreign trade enterprises or to the domestic expectations. "The same set of furniture, domestic prices are five times times the export." "Ningbo an antique furniture business owner revealed that the foreign trade market profits can hardly be compared with domestic sales," if there is a strong and effective policy support and guidance, enterprises are willing to do domestic. "Some domestic channels and foreign trade enterprises have said that the current to really form a good pattern of coordinated development of foreign trade, the key lies in the introduction of substantive action, on the one hand, to urge foreign trade enterprises to do the brand, build channels, on the one hand, to increase the existing circulation links in the improvement of the　　So that the two can get a good platform for docking. Reed Zhan Hua Bo Chairman Cheng said: "Foreign trade enterprises to drive the domestic market ' big collection ', can not think of ' dumping inventory '", domestic enterprises to attract foreign trade enterprises to enter, can not think of ' advantage '. Government departments should further play a guiding and supporting role. ”