Canton Fair two deal plain toy export mainstream is still low price products

Song the export recovery of labour-intensive commodities still seems gloomy.　　The second phase of the 107th session of the Canton Fair, which focuses on the display of light industrial commodities, deals only 8.46 billion U.S. dollars, a 2.1% increase over the same period last year, and an increase of 19.7% per cent compared with the same period last spring. April 29, a large Guangdong toy manufacturers told the newspaper reporter, April this year, most of the orders are still European and American buyers in the last Christmas and Thanksgiving after the supplement, the company in the hand order contrast dismal last year, the increase was not more than 10%.　　The manufacturer is one of the American toy giant Mattel Group's suppliers in China. Minister of Commerce Chen Deming, Deputy Minister Yi has been in the Canton Fair Two exhibition has been investigated.　　Companies involved in the study said that the rise in costs such as labor and raw materials, and concerns about the appreciation of the renminbi, were two of the issues that companies focused on in the research symposium.　　Some trade associations have also revealed that in recent months, a survey of various types of export industries, the yuan appreciation of 1% per cent, the industry's net profit rate will be directly down 1%, comprehensive measurement down, two points of appreciation, has touched the bottom line of exporters.　　Orders are still weak in Europe and the United States Ministry of Commerce still the Canton Fair two data presented the situation is characterized as "recovery growth."　　China Light Industrial Crafts import and export Chamber of Commerce said that the summary of the Canton Fair during the survey, although the total volume of sales growth, but the increase is lower than expected, particularly noteworthy is that the U.S. and European market transactions have not changed. Accounting for the Canton Fair two period turnover of nearly 90% of light industrial products, to achieve turnover of 7.59 billion U.S. dollars, only the last increase of 3.8%.　　One of the ceramic products sold 1.32 billion U.S. dollars, and the last flat; furniture and accessories sold 930 million U.S. dollars, down 6.7%; daily necessities sold 850 million U.S. dollars, increasing 1.6%. The chamber said that one of the reasons for the deal was lower than expected, is the Icelandic volcanic ash caused by flight delays, so many European buyers could not be present, European buyers two to the same period of the previous year to decline by more than 20%.　　The first two days of the show fell by 9% in Europe, while demand in the U.S. market is still depressed, turnover has declined compared to the previous.　　Canton Fair spokesman Chen Zhaoren said, short single more, long single less phenomenon is still prominent, the European Union, the United States, the Middle East and other major markets decline, indicating that the major international market recovery still have a lot of uncertainties, should not be too optimistic. Yi, Vice minister of Commerce, invited 15 light industry exporters to a symposium during the exhibition.　　Participants said that the mainstream view of the survey will still be the current increase in orders due to the European and American buyers replenishment demand, "if the buyer's inventory level back to normal, terminal demand has not seen a significant improvement in the order may be reduced again." A group of orders from a big toy trader in Guangdong is a testament to the difficulty of recovering exports. A long-term cooperation with the enterprise of an EU customer 2008 years gave the company 3.6 million dollar toy orders, 2The 009-year order was slashed to $600,000, and the annual order for 2010, though not yet fully finalised, is expected to be around 1.5 million dollars.　　In fact, although the first quarter of this year, China's export growth rate of nearly 30%, but toys, furniture, clothing, bags and other types of labor-intensive products export growth rate is far from the average, clothing, bags and other products in March exports are even falling. In January-March this year, China exported toys of 1.57 billion U.S. dollars, an increase of 21.8%, compared with the 1.5 billion U.S. dollars in 2008, the volume of exports is basically flat, and March export growth again markedly slowed.　　An official from the Guangdong Economic and trade Office said that, given the earlier setback in exports of many labor-intensive products, even if compared with the 2008 data, it does not mean that exports of such goods have returned to pre-crisis level.　　Several light industry exhibitors said that the current orders, although slightly better than the same period last year, but the increase is generally not more than 10%, furniture and other commodities even only with the same period last year.　　Low-priced products leading the market before the Ministry of Commerce survey, light industry exporters generally reflected in the raw materials prices and labor costs significantly increased, although the price of exports of products has been slightly up, but the increase is far from enough to cover the cost of rising, corporate profit space is being squeezed. Mei Tai toy Suppliers, for example, during the financial crisis, the factory to pay 900-1000 yuan per month salary to hire an ordinary worker, and this year, the cost of employing has been increased to 1500-1800 yuan, "even if there is no order, a day to net expenditure of more than 100,000 yuan." "A large toy traders in Guangdong, the comprehensive calculation down, production, the factory's offer has been higher than the same period last year about 20%; but foreign buyers are hard to accept the overall cost of the increase," traditional toys can raise the possibility of a small price, enterprises can only promote a slightly higher prices of new products, Make up for the loss of traditional toy export through the profit of new product.　　At the same time, the market pattern of low-cost products in Europe and the US may still be difficult to change this year.　　This reporter obtained a copy of the Guangdong Toy Association has just completed the research report prompts, in a number of domestic toys on the scale of the product model and product order analysis found that this year will still be the leading market for low-priced products.　　The report said that after the financial crisis, the European and American markets, "potato effect" is particularly prominent-people in the case of reduced income, will tend to buy cheaper goods, low-cost toys to become the mainstream market products. Last October, an electric hamster with a price of 10 dollars was in short supply in Europe and America. Wal-Mart, America's biggest toy retailer, last year launched 100 of its 10-dollar products, which were so popular that 40% varieties were purchased on one shelf. The European market is also a low-cost product, the UK last year's ' Dream Toys ' selection, the list is all price less than 50 pounds of products, these ' dream Toys ' become the British Christmas market mainstream varieties. ”