Cao Chao: Local media sites can be used to promote the microblogging

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With NetEase lei Ding, Sohu Zhang Zhang a casual dress up different, a dark suit Sina President and CEO Cao Chao was particularly eye-catching yesterday. Sina, NetEase, Sohu, the three major portals, the "well-organized" Sina Weibo, launched last year, quickly become the focus of the industry, but Chao was interviewed yesterday, said Sina Weibo no profit plan.

After the successful launch of the blog with celebrity strategy, Sina has successfully launched micro-blog with the same strategy, gathered a lot of popularity. For Sina Weibo's profit model, the media has made a message with the telecom operators, referring to Sina blog ads divided into and the VIP users charge certification fees and other three big guesses. But more than half a year in the past, the reporter still did not see the profit model to become a reality.

Earlier, Sina monitoring vice President Li in an interview with this newspaper, said Sina currently did not find a good microblogging profit model, perhaps with the enterprises, the media will become one of the cooperation. In this respect, Cao said, local media sites can use micro-bleomycin promotion. "Good multimedia people are born to micro-Boyo goodwill." He introduced, one way, the news person can look at the lowest cost to find, get news clues, secondly, the media, especially local media can promote their own low-cost. "In the name of the newspaper to apply for microblogging users, on Weibo promotion, even more than with a number of sites to cooperate with the effect of the zone is better." Chao said.