Cao Chao: The first step in the field of Sina electric business

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Apparel Jewelry E-commerce Company Mcox. NASDAQ announced yesterday that Sina. NASDAQ) and China Trend (03818.HK) a subsidiary will buy 29% of the stake in the Macaulay.

Among them, Sina will be in the United States depository shares 6.00 U.S. dollars, the acquisition of Macquarie outside the circulation of shares of about 19%. Sina and China also have the option of buying more than $8.00 trillion in US depository shares.

After the purchase deal is completed, Sina will have a representative to the Board, the current director of Macquarie, Sequoia Vice President Yugenling will withdraw from the board. Both Sina and China are buying stocks that have a lock-up period of one year from the date of completion of the purchase.

Beichun, director and CEO of Macquarie, said the strategic partnership with Sina and China would help the company become China's leading online fashion shopping center more quickly.

"We plan to work with Sina to explore new ways of network marketing, will become the network advertising products and service cooperation on the highest level of business partners." Beichun said that it would also join hands with China in M18.com to launch a network platform for sportswear, while developing a new apparel product line. China is the kappa of all rights holders in mainland China, Macao and Japan.

"The participation of Mai Lin is Sina in the field of E-commerce first step." "Sina CEO Charles Chao said in a conference call

In the last six quarters, Sina saw E-commerce, especially the business of the rapid development of the market, such development has indirectly increased the advertising revenue of Sina. But given the huge user and traffic base, Sina wants to explore ways to participate directly in E-commerce.

"We're comparing the current valuations of Macaulay with many other private-equity deals, and Macaulay has a better choice of valuations and synergies, which is why. Mr Chao said most of Macaulay's future income would come from E-commerce, and it already had a brand and scale base. Sina will help Macaulay become more successful in transforming into an E-commerce company.

At present, the market value of Macaulay is about 330 million U.S. dollars, while another listed company Dangdang market value of about 1.9 billion U.S. dollars.

CICC reported that the micro-blogging business model includes related ads, real-time search, bundled sales, such as E-commerce, group buying, headhunting, network value-added can be achieved. Chao also revealed that the development of a variety of profit paths, including advertising systems, real-time search and so on, in the short term can also be between the portal site and microblogging platform for Cross-selling.

and Sina to buy wheat forest, set up a portal + micro-Bo platform, but also to fill the E-commerce channel. Macaulay benefited more, capital transfusion plus Sina to bring a large flow platform for its E-commerce platform to provide more space for imagination.

Macaulay currently through its E-commerce website wheat Network and the physical store network to provide apparel, home, beauty care and other products.

"Alliance with Sina is a chance to use their traffic. Beichun explains that the way to negotiate on a specific form of cooperation now is not just to publish display ads, but to convert Sina's users into Macquarie's e-commerce users. Sina Weibo's users have broken 100 million, transforming their active users into E-commerce users with great potential. Sina can help Mai Lin access to online users, making online advertising more efficient than competitors.

is looking for consulting President Lubberg said, at this time Sina took a stake in the Mai Lin grasp a very good timing. Sina's internet users are mature and have the purchasing power of users, Sina investment in the MAI Lin provides e-commerce services, will bring about the integration effect. Macaulay as a retail e-commerce, the main consumer sales category is clothing, especially women-oriented, is the most suitable for online shopping, but also the most users to buy one of the categories.

6688 Chairman Wang Juntao that the future of E-commerce will be mainly in the network of two aspects, one is an integrated platform, such as Taobao, Jingdong, when and so on. Another is the vertical category of e-commerce, such as clothing, shoes and so on. and the vertical type of e-commerce in the next few years will be more rapid development. Sina and China's trend, Mai-lin cooperation, may be from the clothing design, new product development has been extended to online marketing and the establishment of brand.

According to insiders, Sina Weibo is expected to be online in the second quarter of this year instant messaging (IM) function, and Tencent to compete.

Goldman Sachs, an internationally renowned investment bank, sang Sina Weibo a week ago, saying Sina Weibo has reached $2 billion trillion, so Sina's shares have not risen much, while Goldman Sachs announced a downgrade from "buy" to "neutral", but raised its target price from $80 to $85.