Network Times Marketing Success rule: concern degree + correlation degree. Focus on the second kill the consumer's eyeball, the correlation establishes the concern and the brand relations.
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To arouse concern, we must rely on the power of the virus, so that the audience to communicate with each other, the ability to create viruses is creative production capacity.
To establish relevance, there must be depth of insight, including the mining of product selling points and insights into consumer psychology, insights to touch consumers.
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Every day a point of view, thinking of the network era of marketing communications Cao Fanghua who is it? Master of Communications, Xiamen University, has worked in the Energysource Strategic Planning department, is currently 361° (China) Limited digital marketing consultant, the U.S.-Nanjing E-commerce company chief strategic officer and Director of marketing communications. Publication: "2.0 Marketing Communication-Interactive integrated marketing communication strategy", "Network era brand building strategy" (listed in May 2010), "Network integration Marketing Communication strategy" (August 2010 listing) Network Marketing and E-commerce discussion: msn:fanghuacao@hotmail.comStart building with 50+ products and up to 12 months usage for Elastic Compute Service
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