Cao Xun: How to do soft text promotion?

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When it comes to shop promotion, we can not help but to promote the soft text. With the increasing wealth of Taobao products, network goods brand gradually mature, Taobao shop promotion costs continue to increase. The soft article promotion relatively hard has its incomparable superiority, example: The cost is low, more easy to accept and spread by the audience group, the function has the persistence and so on.

Often stroll outside Taobao BBS Forum, will see Taobao shopkeeper for their own shop to do the soft text promotion, most of the text directly add shop links. My personal opinion is that this approach is undesirable. Forum moderator General Taobao store promotional information is very objectionable, as long as the relevant words, will be mercilessly deleted, so that the soft text is actually not soft.

Do soft text promotion, first of all, for their own promotional information to find a good landing point, that is, customers with soft text information to find the target promotion products. 29 Shopping net just built when I mainly do soft text to promote the spread out, in some relevant forum post, which is attached to the name of the site, without any links, the reader through Baidu Search 29 shopping net first ranked is my website. After a few days, this post by a lot of stationmaster reprint, virtually also helped me to do propaganda. Here, my soft text to promote the landing point is Baidu search engine, is relatively smart.

Write soft text to promote information, should be targeted. You are writing to your own product user groups to see, always remember this, only in order to produce good results. Do women's clothes you can not write the soft text of men's attention, do male products are also best not to write weight loss skin care articles. It's very important to be clear about your own consumer groups, otherwise it will be the opposite.

Write a soft text, but also to find a better platform to spread it out, in addition to consider the popularity of the platform, but also to focus on the promotion platform to gather the crowd characteristics. Is the people who often visit this platform should be your product potential consumers, through such a platform to spread out to achieve your promotional purposes.

Soft text to promote no fixed formula, in addition to grasp the above points to pay attention to, but also to explore more, continuous innovation, with creative thinking, you can write more novel soft text.

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