Cao Xun: How to maximize the effect of soft-text promotion

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Recently in the forum to do a soft article promotion, achieved a good effect, also let oneself grow a lot, experience summed up, and everyone to share. Title is the entrance to an article, the reader read a soft Wen first saw and the most initial impression is the title of the article, this entrance must be "big", enough to attract people. According to my random test of 10 Friends of the Forum, eight people said that in the forum to see the article, the average eye on a title stay for less than five seconds, unless the title is very unique, very novel, otherwise will not go to read.

Soft title of the material, I like "waterfront", also called this "hitchhiking." The specific operating methods for the attention of Baidu top events and internet celebrities, the title of this as the Rafters head. For example: "Feng elder sister to endorse my shop, I firmly disagree," "the" female "let my shop one night burst red" and so on similar.

As for the content of the soft text, I have always advocated to be practical, responsible for the reader, so that they really see useful things. Otherwise, a good title can only be a rafters, the reader points in if the content is boring meaningless soon will close the browser.

Take me to promote the Taobao Mall store "Phantom Knight costumes flagship store" as an example, the mall mainly engaged in men's fashion clothing, I have chosen the goal of some men in the forum of comparison, in which the release of men how to match clothes, and how to buy affordable T-shirts, jeans and so on. And in Taobao Forum, I am more focused on how to manage the shop, how to promote, shop decoration and other aspects of knowledge.

Because the content is very real, also very practical, let the reader see something, the effect of natural promotion is also very obvious.

Article written after the selection of the platform must be accurate, and find some influential forum, no sentiment can not be considered. In addition, not only to see how many members of the release platform, but also to see its PR high and low, PR higher post will be in the search engine has a good ranking, and then layout good key words, such a soft text for the business is long-term effective.

After the release of soft Wen can not ignore the forum is an interactive place, we should make good use of this feature. My practice is to post articles, find some thoughtful "one's own", the saying goes, "Toby" Hey, let them on the first page of their views, the five floor must appear in a promotion of the product topic, the advantages of doing so can guide later comments of netizens "follow the bandwagon" seriously release their views. Tips: More soft text promotion, blog marketing experience article please Baidu search Cao Xun blog.

I think that often in the forum to see the posts in the "landlord said Good, top", "support you" and so much nonsense, is because the landlord did not guide good netizens.

In addition, the sender and members of the interaction is also very important, to pay attention to the top posts, seriously reply to everyone's questions. If the forum has instant chat tools, it is best, you can and the top of your post friends to chat a few more, deepen their impression of this post. Forum Soft text promotion is a long-term project, we must pay attention to the continuation of the promotion, in the soft text promotion scheme when it should make a continuous plan, a series of soft bombing, will inevitably produce obvious results.

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