Cao Yundong: The founder's two-degree venture

"If I am now 40 years old, do not do business, especially tired, particularly tangled", in the hotel lobby corner, dressed in casual shirts and jeans Cao Yundong for the reporter brew a pot of tea, and then with not tired tone calmly said.

In fact, he is still young, 40 years old and seven years according to his previous life experience, seven years means to start a company, and then take it to New York.

As one of Nasdaq's youngest bell-bells, Cao Yundong's story is no stranger to many people: http://www.aliyun.com/zixun/aggregation/19058.html ">2003 years, At the age of 24, Peking University, majoring in biology, Cao Yundong in graduate school, found opportunities in the process of tutoring, and Zhang Bangxin with his classmates, and invested 100,000 yuan to start a study and think of education.

Six years later, the primary and secondary education and Training Institute, which has a yearly income of over 200 million yuan, was injected with $40 million trillion from Tiger Global Fund and South Korea KTB Investment group in the venture capital boom of the education and training industry, and then quickly landed in the NYSE in OCTOBER 2010. On the day of the opening, the study and thought of the market value of more than 1.3 billion U.S. dollars, or more than 50%, set China's listed education companies in the United States first day of gains and market capitalisation.

However, the outcry and share price shocks, is Cao Yundong after four months of the listing of sudden departure. The runaway bell didn't come back to the market and the public until June 2011, when his identity was replaced by the founder and CEO of the Treasure Net.

Have unfinished business with education, but in a new industry to start again.

In a readme, the Cao Yundong of the continuing education complex in investment mode describes his own industrial dream: "Why do I have to be an electric dealer?" Why am I not just investing? Because you have to be influential. You only make investment certainly have no influence, the beta is listed I just investors, just earn money, people know you Cao Yundong and what is the relationship between Bel le? Sometimes it's not just money that determines the impact. ”

Educational Complex: Continuing with investment

Cao Yundong originally had a plan, let the study and think in 5-7 years of time beyond the new Oriental. But with his departure, the plan has become a smoke.

Resignation is the result of compromise. Recalling the situation at that time, Cao Yundong said, the intention to go on the market a year later, but the real decision to complete the handover, only spent less than one months. "We have different ideas for future development, and I don't want to argue with people," he said. If one said to the east to the West, the wrestling may be heading south, which will be farther away from the target, and we all want to hit the company to do a good job. ”

After leaving the Cao Yundong can no longer copy themselves. "I'm not going to be a company that's more than a study." In the interview, he repeated to reporters that "take potential" learning and thinking of the historical opportunity behind the success has no longer, and he believes that personal ability is always less than the social trend.

But whenever Cao Yundong talk about the education industry, they are very familiar with the excitement. For the founder of an educational institution who insists on writing textbooks and lecturing himself, education is a part of the fabric of life that he clearly cannot give up.

He needs to continue his educational complex, so investing in new educational institutions is the way he is now. Among them, the most Cao Yundong relish is bel English and Minth education.

The introduction of the American education system in the first half of the English Music Training Center in 2010, that is, the realization of a single shop profit. To this year, there are 28 branches nationwide, in September to obtain the sky Map capital of 100 million U.S. dollars investment.

However, even though Cao Yundong has seen the dawn of a new model of education from the Bell English language, as an investor, he is unable to truly experience the pleasures of the trader. But it's hard to do it by hand, "for the recruitment and training of foreign teachers, I am not good at the situation in the United States is not familiar with", Cao Yundong told reporters his "self-knowledge."

New recruits:

Re-listed companies?

Cao Yundong's sense of accomplishment requires a new carrier. But as puzzling as leaving the job, he chose the electric dealer and started over.

In fact, his interest in the electric business had sprouted in 2009. On the list of Cao Yundong not disclosed to the public, including several well-known electric companies. He entered one of the funds indirectly through the fund in 1 million dollars, and has now received more than 20 times times the return.

With the sentiment of investment, Cao Yundong before leaving school and thinking, will be the direction of business again. But "idea to carry out a huge gap between", he made a treasure net is not people optimistic. In the aforementioned readme, he recalls that even his wife doubted whether the net could be done.

In a skeptical voice, Cao Yundong with his 20 million dollars to start doing treasures net. "is running on the market. "Cao Yundong ambitious.

But the start of the new company is much more difficult than Cao Yundong thought, with the first month's planned 1 million sales actually completing only one single. But after learning and thinking about the early start of the predicament, Cao Yundong understand, "a good idea also have to adjust, this is the most important to do business learning ability."

Adjustment, Cao Yundong clear the location of the treasures of the net: do the retail business model. He first gave up the idea of a subdivision of a single electric business, "Do the Internet is the user for the king, thought that the store sold socks users, you can switch to sell shoes, but for the electrical business, background integration and supply chain is a set of systems, it is difficult to achieve transfer."

It's hard to make a platform. Luxury goods are Cao Yundong found in the relative barriers to the incision. For the temporary survival, with 70 million-year revenue of the treasures of the net, "customers will not care about the treasures of the net, only care whether you sell is the true Chanel."

Therefore, Cao Yundong will spend energy on the establishment of supply chain and Terminal Services. At the end of the interview, he went to Europe sourcing business to build a supply chain is a long process, "how it will take two or three years." Cao Yundong has described the experience of doing luxury goods, "This is a pure seller's market, rich people do not sell to you, this is fatal."

The other end is the "fashion consultant" and warehousing logistics as the core Terminal Services system. Cao Yundong in Beijing-Tianjin area self-built logistics system, with Mercedes-Benz Smart car delivery tools to ensure that the city's orders within 6 hours delivery. Have a solid shop sales experience professionals are selected as a treasure network of "fashion consultant", according to luggage, beauty makeup, apparel group, for the customer shopping guide. For advertising promotion, Cao Yundong not willing to spend too much, "the electricity business price war is put the cart before the horse."

"It is the positioning of luxury, so that the treasures of the net not to serve too many people, a year 70 million of the revenue by 10,000 users can be created." "Cao Yundong said.

He told reporters that the treasure net next year will be a new round of financing. However, from the survival to the listing distance between, is still an unknown, Cao Yundong can again ring the Nasdaq clock, left for time to test.