Capital Chase 58 The same city classification website becomes climate

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Capital Favor

The classified information Web site seems to be changing its low-key approach to nurturing the user in a high-profile way.

"All along, our job has been to nurture the market and encourage netizens to use and enjoy the benefits of the Internet's local life services." But the second half of the year, is expected to invest tens of millions of market promotion. We will be far ahead of our competitors by the end of the year, according to the current effort. "58 with the City Network CEO Yiu Jingbo in an interview with reporters said.

Yiu Jingbo's emboldened by the soft silver race rich reinvestment. After 2006 to 58 with the city net capital injection of 5 million U.S. dollars, a few days ago, soft silver race to 58 with the city Network for the second additional investment.

The real reason for the soft silver race to add more money is that it sees the bright future of the Chinese advertising market, especially classified ads.

Through the data analysis of the State administration of Industry and commerce, Eric found that during the period from 2001 to 2007, China's advertising market maintained a stable and rapid growth, the annual composite growth rate reached 13.96%. 2007 China's advertising market is close to 1/12 of the United States, close to Japan's 2/5.

On the other hand, according to Dcci "China Internet market data in the first quarter of 2008", China's network advertising marketing overall market scale officially exceeded 10 billion yuan. By the portal, vertical, Alliance, video, community, mail, game built-in, classification and other areas of the rapid growth of advertising in a strong drive, will be at the end of 2008, to 12.17 billion yuan, the overall proportion of advertising increased to 5.52%. In the next 2 years, China's online advertising market growth rate will continue to remain above 50%, higher than the traditional media advertising annual growth rate of more than one times.

"In online advertising, classified advertising is a big market, both in China and in the United States." To build a platform for classified ads to solve the real life needs of ordinary people, there are many opportunities, can be made into large-scale companies. In addition, China has more than 23 million of small and medium-sized enterprises, there are many people do not have the money to advertise, but they still have to promote the demand, from the streets full of ads can see the demand is very exuberant, so that the future of classified advertising is very bright. Xu Zhe, vice president of SoftBank, once again proves that capital's sense of smell is always the most sensitive.

And the capital favored by the easy to log network. A few days ago from the classification information site easy to log out of the message: since 2006 to raise the first 10 million dollars of venture capital, easy to log on and classified information site group OLX again won the favor of international venture, in the first quarter of 13.5 million U.S. dollars in capital injections. The money also comes from the last round of investor General Catalyst, Bessemer Venture, founders Fund and DN Capital.

Gradually revealing the lofty

In fact, the huge business opportunities in the local life service market are not mirrors. In this regard, the success of Craigslist has confirmed this. As America's most popular classified advertising site, Craigslist no pictures, only dense text, marked with a variety of life information, is a huge network of classified ads plus BBS combination.

According to Altamonte Springs, an advertising industry research consultancy, it is estimated that Craigslist will earn $81 million trillion in 2008 years, an astronomical figure for most of the free classifieds sites. The Kelsey report, an authoritative U.S. agency, predicts that local life search services are growing at a rate of twice times faster than general search, which will reach $11.1 billion in 2011 and an annual growth rate of 22.3%.

Although not as busy as Craigslist in the United States, some classified information sites in the domestic market are gradually struggles.

At present, the domestic classification information Web site's profit model is mainly from the individual fees and merchants to pay these two directions to explore, business fees also include a number of classified advertising components, such as 58 with the city network to promote the "famous shop recommended." "We have also launched a similar to the Baidu auction mode of personal fees are paid at the top, but because the current classification information network can retain limited users, from the merchant charging mode is more realistic, two years without consideration from the individual charges." "Yiu Jingbo revealed.

Industry insiders also pointed out that the development of classified information Web site is still early, users of classified information type of site use is not high, not because the necessity is poor, but because the industry has not come to the oligarch era. With the increasing amount of information on a classified web site, the use of classified information sites to find accurate information is faster than the popular search engine. The habits of the user will slowly change.

However, Dcci Internet user dynamic measurement data show: 2007 China's internet per capita monthly access to Internet sites 134 times, users average monthly visits to the site 716 minutes, users per month to visit the site does not repeat the number of sites for 32, users per month page browsing number of 2,676. User arrival rate and loyalty of the continuous improvement, in a strong push to promote the development of network marketing, but also to the classification of information sites brought users.

"We are most concerned about the user experience, regardless of revenue." "Yiu Jingbo said," At present, 58 with the city network has set up five branches nationwide, in the country opened more than 100 stations, soft silver race rich continuous investment to 58 with the city network injected a needle in the cardiac. The days of classified information as an Internet gold mine may not be far off. ”