Capital to buy mobile internet to enter the era of "spell Daddy"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Securities Times reporter Jody

1.9 billion dollars is really a refreshing figure. July 16, Baidu announced to spend 1.9 billion U.S. dollars wholly-owned acquisition network Mirs under 91 wireless services, the Chinese Internet has become the largest ever mergers and acquisitions case. Baidu's "sky-high price" of the acquisition behavior, regardless of the industry or investment sector, have produced a great shock. In a discussion of the domestic Internet pattern will change again, the Pea Pod founder and CEO Wang Junyu recently also issued a helpless feeling: "Hope will not watch the mobile internet into another era of spell dad." ”

Wang Junyu is likely to be disappointed. Into the 2013, not only the traditional internet giants, some non-internet industry listed companies also in the mobile internet sector has shown a strong intention to buy a lot of money to purchase mobile internet companies, such as Alibaba overweight UCWeb, Zhejiang newspaper media acquisition winger, Datang Telecom acquisition to play and so on. In the meantime, questions about excessive mobile investment, unclear profit patterns and too high premium rates have never been interrupted, but the enthusiasm for capital has not been extinguished. Li, deputy general manager of Zhejiang Venture Capital investment department, said: "You can say that some of the acquisition premium rate is too high, and not worth the price, can even say some investment is blind." But for many large companies, investing in mobile Internet is the strategic layout, as the Internet has entered a new era, and the likelihood of a preemptive layout for a larger scale of profitability is greater. ”

Indeed, from the big environment, mobile Internet has replaced the PC as a new impetus for the development of the Internet. According to the China Internet Network Information Center released a few days ago, as of the end of June 2013, China's mobile phone users up to 464 million, compared with the end of 2012 increase of about 43.79 million people, Internet users use mobile phone network of people up from 74.5% to 78.5%. At the same time, the proportion of desktop Internet users in China continued to decline, as at the end of June 2013, 69.5% of Internet users through desktop computers, compared to the end of 2012 down 1.1%. "Before 2012, the mobile Internet industry development pattern is still relatively vague, we still take a wait-and-see, and with the development of mobile Internet mature, the Giants are more decisive acquisition." In addition, because of the depressed capital market performance, start-up companies listed or a new round of private financing opportunities are relatively small, so the willingness to sell more than in the past. Feng Po, senior analyst at the group, believes that, from the trend, the mobile internet into the era of spell is inevitable.

Enter the era of mobile internet in the age of the world, the resources will be more focused on a small number of companies backed by the Giants, the emerging mobile internet companies must spend more thought, more cost to seize the market, to retain customers, the market will be more fierce competition. This is a challenge for many entrepreneurs and an opportunity. Although Wang Junyu says the Pea pod will remain independent for a long time, he admits, "a company that approximates our main business today is 1.9 billion sold, and it's a thrill to us."