Car comments network revenue accounted for more than half of the parent company Lefoute Bai

"Car comment net as Baidu's only car media, revenue accounted for more than half of the parent company Lefoute Bai." We planned last year Lefoute Bai in two years or so listing, that is, 2014 to achieve the listing. Originally planned in the domestic market, but now uncertain. "Car Reviews Marketing Center General manager Liang in an interview with reporters.

With the flower shun data show that the first half of this year, Lefoute to achieve net profit of 5.61 million yuan, the year-on-year increase of 219%. 2012, the company achieved net profit of 5.06 million yuan, an increase of 99%, 2011 net profit of 2.55 million yuan, year-on-year growth of 347%.

Lefoute Bai's main three websites constitute, in the middle, car reviews to its contribution to the revenue share is the largest. "The annual net profit growth has reached the company's expectations, both flow and business volume in the third quarter to complete the year's task." "Liang said.

"Car reviews are the only vertical media that Baidu buys, and listing is the direction of its parent company for years." We are well prepared for the listing. However, the most important thing is still to optimize the distribution of the market resources, the overall strength and brand influence to a new level. "For the listing, the company's relevant people stressed.

Although backed by the big tree Baidu, "cool" is much easier, but, Liang also frankly, and other sites in the same industry, such as auto, car reviews in traffic there is still a certain gap. "Car electric dealers can only be existing offline sales channels to supplement, we still hope that the distributor to do a good job, through the purchase of car benefits further promotion." ”

However, car reviews are also unique in their own advantages. "Now buy a car like before buy home appliances, I look at a home appliance, wait until 51, 11 businesses engage in activities, and then buy, now users buy a car is the same." Our advantage is actually to help users identify what kind of car is more suitable for demand. Now a lot of cars, unlike in the past only Santana, Beverly, Jetta kind, the same price models have a lot of, how to choose, you can on the car review network, we passed several standards to provide users with the choice of tools. Liang admits.

Liang introduction, "Buy Car hui is a car comment on the introduction of regional customized services O2O products, the current major supporting motor show implementation." From the April Shanghai Auto Show began to now, in 13 Auto show activities, more than 10,000 consumers through the purchase of car benefits ordered cars, 8000 people have bought, conversion rate of more than 75%. During the Guangzhou Auto Show, about 230 car friends have ordered a car in just two days.

It is noteworthy that the car-buying benefits are not beginning to generate profits, are for distributors and users to provide free service. "After the analysis and summary of the data, we will upgrade the car-buying benefits, is expected to achieve the normal operation in 2014." "said the company concerned.

The company said the car reviews are different from other vertical media, in the provision of mass automotive information, car consulting and other services, more important is to provide consumers with reasonable and scientific car solutions, launched such as female car, off-road sharp, family car, business car, performance sports car, price, such as the practical tools of the car. Through these tools and information, consumers can find the cars that meet the demand in the simplest and quickest way.