Car driver subsidy less also pay "money", the profit model is gradually clear

Through a large number of subsidies to attract car users, the taxi software began to charge the car driver "a share of money." Last week, a drop of car drivers to the "Legal Evening News" reporter that the current subsidy to the driver is less, the driver also needs to drop five thousand or six thousand yuan a month to pay the "share of money." Drop in response said that the driver to charge a daily fee of about 180 yuan to pay for the cost of car rental.

Industry insiders believe that standing at the cusp of the taxi software in the preemption of users, its profit model is gradually clear, with the expansion of the user base and market maturity, car services will become a taxi software to achieve the final profit model.

Found

Less subsidy.

The limo driver pays for the money.

"Only heard of a taxi to pay the money, I did not think we have to pay the car driver now!" "Zhang Master two months ago to join the drop-car driver team, the monthly guaranteed salary of 5000 yuan, in addition to petrol, drinking water subsidies." Recently, the "Company" to adjust the driver's income, not only the guaranteed wages to 2000 yuan, each month to pay five thousand or six thousand Yuan of "a portion of money", the remaining income has to pay 20%-30% of the Commission.

Master Zhang calculate the account. Also is a day to pull 500 yuan of work, formerly is net earn. But now, the deduction of about 200 yuan a day, the remaining 300 yuan, on this basis, "the company" and then take away the 20%-30% commission, and finally left over 200 yuan. "Add gas, buy a box of mineral water, almost no money left." "said Master Zhang.

The "Company" that master Zhang said is dripping. He said that on the surface he is the employee of a car leasing company, the salary is opened by the leasing company, in fact, the leasing company just "pour a hand", the driver's income all come from drop, "share money" and commission also is drop drop, but previously did not have these two content.

Reporter Morning Call drop car, the relevant responsible person said, drop every day to the bus driver charge 160 yuan to 180 yuan of the cost, this fee is the rental costs, not a share of money, rental costs and other operating costs. As for the driver said the monthly salary adjustment, the relevant responsible person said "did not hear."

Paparazzi model gradually clear car will become a profit focus

In addition to the drop, a fast one of the car, the driver will also be part of the income to be handed over. "Say is to draw a commission, but plainly is a share of money." "A car rental company in cooperation with one of the official told reporters.

"It looks like the car service is a change in the business model of taxi software, but it's actually within their plan," he said. With the formation of the market climate, their profit model finally clear. "Senior IT industry analyst, Eric Consulting CEO Zhang said that the car drivers to collect part of the business is only a start, the future may also be to increase the user."

Zhang said that in foreign countries, the car service platform is an intermediary, in the provision of vehicles and users to connect, to both sides at the same time to collect service fees, drip, fast only in the assessment of the local market prospects, learn from his mountain stone.

"Taxi software in a short time to recruit a large number of users, relying on is to give everyone ' sweetness ', the purpose is to train drivers and users of the taxi habit, in other words, to cultivate the market." Zhang said, "at the beginning of its main service is a taxi, although they also know that in taxis do not make money, but can achieve rapid expansion of market size, fame, training, and other means of payment of users." ”

Until the market size to reach the expected, that is, last May or June, the number of its users have been billions of people, the number of drivers is also quite large, fast, drip successively in July or August launched a limousine service, "because the car has a profit point." Zhang said, the future taxi software as long as a good intermediary role can be.

Change Red envelopes reward more "inclination" special trains

The profit model is becoming clearer, and this is reflected in the bonus.

Reporters randomly interviewed around 10 drops and fast users, they reflect that since last week, received a special car red envelopes more than a taxi, each car red envelopes in the amount of more than 13 yuan, which has a user within one day to receive 4 value of 15 Yuan of a car voucher, and taxi red envelopes, each value of up to two or three yuan.

"Six months ago, not only to give users a taxi red envelopes, to the taxi driver's subsidy is greater." "The taxi driver Zhao Master" deep experience, at that time, in order to get more subsidies, many taxis are happy to take a short list. But now, "there is no subsidy, so the small work generally no one Rob, the road is good words a day to rob one or two more than 90 Yuan big single." ”

Yesterday afternoon, the reporter tried to use drip, quick call car, less than 5 kilometers distance, the system shows nearby there are 600 vehicles taxis, but after 6 minutes, nor a driver orders.

The same distance, the reporter switch to two software car, less than half a minute to have the driver answer. Similarly, Uber, Shenzhou car rental and other bus services platform will soon have a driver to answer.

In addition to the Uber is the system according to the location of the vehicle assignment, other platforms, such as car drivers and taxis, is free to choose the order, then why do not think the special bus orders small? A car rental company related to the owner said that the key is the bus platform to the driver's reward mechanism.

He said that including Uber, fast, and other special cars, orders have different degrees of subsidy, for example, Uber subsidy policy for a week to receive 20 single award 1600 yuan, a car is in the morning and evening at the peak of the implementation of the 60 yuan each, and the unit price in full double reward system.

Analysis of seemingly "burn money" taxi software has already earned

"In fact, the drip, fast early in the early days of the beginning of the money has been made." Zhang said that the distribution of a large number of red envelope rewards appears to be "burning money", but the taxi software initially realized the purpose of nurturing the user to pay the way, "only to make a profit." ”

"To drip, for example, the main ' gold ' is Tencent, by virtue of dropping a taxi to make more people familiar with and began to use micro-letter payment, which led to Tencent's share price soared." "Zhang now remember, at that time, only in less than half a year, Tencent's share price soared from 200 to more than 400 yuan, from a rough estimate of capital gains, Tencent earned at least more than 300 billion yuan," even if the drop of credit is only 1%, also worth 3 billion yuan. By the same token, Alibaba is the most rapid and more so. "Zhang said.

Industry insiders believe that the taxi software sent a red envelope just to earn money "left hand inverted right" just, "not to mention the left hand to make a lot of the right hand to spread a little bit, simply insignificant."

For some time in the future, users will not have to worry about no red envelopes to take. Zhang said that as long as this method is useful, the taxi software will continue to do so, unless the day is not very good, will stop.