Car e-commerce platform how to get through

□ Morning News reporter Lin Jinyu

Hand SAIC into car networking to create Internet cars, car companies join hands with a number of car companies trying to get through car e-commerce platform, this summer, Alibaba (Rolling Info) trying to enter the automotive industry in all directions. However, a number of car dealers, dealers in the car section after a careful study activities, not optimistic about the future of Ma's car: "Whether it is to buy a car at zero interest rates, or balance Bao payment, Ali Motor Festival lack new ideas, an increase of car links, It looks a bit cumbersome. "

Yesterday, Lynx jointly announced with Yu-Po, "Tmall Auto Festival" officially began the event, the user is allowed to freeze all or part of the Yuet Po car, you can pick up the car in the store. Within three months after the delivery of the car, the frozen car still remains in the user's balance of the treasure account, all the proceeds generated by the user are owned. Three months later, the car will be allocated to the car manufacturers at the user equivalent to a free car for three months. Take Guangzhou Automobile Toyota Raleigh 1.6L / 1.8L model as an example, users freeze part of the car after the purchase (30,000 yuan), 3 months of the balance Bao income of about 210 yuan, in addition, you can get an additional 2959 yuan subsidy and value 1,000 yuan day cat point coupons.

However, people do not seem to buy it for the "Yu Bao treasure car." As of 5 pm yesterday, Tmall flagship stores are almost zero turnover. Dealers enthusiasm is not high. "You come to the store, I can tell you the discount rate of course, the balance can be traded treasure, however, 30000 yuan remaining interest treasure only a few hundred dollars, as you pay directly in the store, we give you the discount." A participatory activities Shanghai Volkswagen dealer said.

Motor vehicle enthusiasm is equally limited. According to industry sources, this year some car dealers rejected the Lynx balance treasure activities, the reason is that dealers feel occupied funds, not many benefits to consumers. "Dealers capital chain generally nervous, mention the car most of the time can not hang accounts, only sold the car in order to return the funds, the balance of treasure play increased dealer financial costs, it is impossible to maintain long-term." Yesterday, Yongda Automobile An insider told reporters that the market is not optimistic about Alibaba's marketing model. However, insiders said that the issue of freezing the purchase of cars, not a piece of iron in the operation, the dealer can get the money the first time, consumers can also see the balance on the account. The key is interest, in fact, the car subsidy in disguise.

"We are mainly involved in activities to see the advertising effect, more than one sales channel." Another head of the car in Shanghai, told reporters that the strategy is not optimistic about Lynx. Lynx enters the car business, will pay as an entry point, and not too much of the Internet features. Bargaining, car watching, testing, procedures and so on have to return to the line, the online part of an increase of links, it is difficult to change the car sales model.