Car home website revision

DoNews July 9 (Reporter Zhou Qin Yan) Car home last week, the home page has been revised to simplify the navigation bar, the content in addition to retain the original news and forums, and now quotes, car mall, used cars, price cuts ranked , Car service "functional service section as the key sections. Car home, said the revision is its extension from the media to the platform, from the content to the transaction function of the attempt.

Car home said that through the "quote, car mall, used cars, price cuts, car service" and other sections, to form a closed loop car electricity supplier. Traditionally, e-commerce is online competition, while e-commerce is a combination of online and offline O2O. Because auto dealers can not complete the transaction directly online as ordinary consumer goods. Such as the car home is online ordering, then offline test drive, offline car.

Car home person in charge, before the transformation platform car home, occupy an absolute advantage in advertising revenue. The current strategy is to maintain the original profits of the original media business on the one hand, and to enter into more profitable e-commerce platform transactions on the other hand.

Last year, "Double 11" test hydropower business so that the taste of the car home sweet, last month, Car House completed the layout of the 2014 E-commerce transaction two things: first is to win Baidu Aladdin resources, followed by the hand Jingdong, the "car mall" Access Jingdong Mall, pat network platform, opened up the flow of electricity and the user two links. For its realization of "marketing + trading" platform provided the conditions.

According to Nielsen's data, 92% of users want to know the automobile information through Internet channels when they buy a car. Especially in China, 86% of people want to buy a car through the Internet. If these funds are realized by means of capital and technology Then, car e-commerce is a trillion market. (Finish)