Car interconnection Ford Another "pipeline" revolution?

Ford also announced an ambitious vehicle interconnection development plan after Apple announced the full integration of its iOS system into the car system of the major mainstream cars. In the June 26 China Mobile Communications exhibition, Ford launched the Sync AppLink technology platform, and with Baidu, China Unicom, Sina, gold, Sogou, watercress and Dragonfly FM and other app program developers signed a cooperation agreement. Ford said the AppLink interconnection technology will work with Unicom's 3G wireless technology to push the Unicom store to develop more applications for Ford vehicles with AppLink technology. China Unicom will also promote the Ford AppLink intelligent Technology on the Wal-store developer platform. Ford sync AppLink Platform and Baidu Map, Baidu voice assistant, Sina Weibo cooperation, will also bring consumers more convenient interconnection driving. By using Bluetooth technology or USB to connect a mobile phone to a multimedia system in the car, the driver can start a variety of applications on the smartphone, including voice navigation, listening to Twitter, and so on. The owner of the phone address book contacts and e-mail information can also be downloaded. In addition, Ford will launch the Chinese version of the developer.ford.com website to facilitate domestic developers and Ford to jointly develop applications for the car. In fact, the Ford sync car system already has some voice control functions. The new Mondeo in China will be equipped with Chinese version of the multimedia interactive system. The driver can control the function, system setting and driving information of the vehicle through voice instruction, steering wheel control key or touch screen of the control area. This system uses the simplified speech recognition structure, can identify more than 10,000 voice commands, the owner only needs to say the brief instruction, can turn on the radio, starts the air conditioner, listens to the message and so on. It can be foreseen that Ford's on-board interconnection will have more powerful capabilities after partnering with these program developers. The cooperation between the two sides of their respective customer base implies huge business opportunities. Ford said that since its launch in 2007, more than 5 million Ford cars have been equipped with the sync system. Ford expects 9 million new Ford vehicles to adopt the system by 2015. China Unicom currently has more than 400 million users. GSMA (GSM Association) in the mobile interconnection exhibition is expected that by 2017, Asia will add more than 1.5 billion mobile interconnection, for the region's automotive, education, health care and intelligent city and other areas have a transformative impact. For example, reducing traffic congestion through mobile internet services can save two hours a week for Chinese commuters and add up to $22 billion trillion in economic productivity for China. The research and development of voice control vehicle interconnection system is divided into three kinds of models. One is the dominant model of the interconnected giants, such as the Apple-developed iOS system, which integrates Apple's Siri voice control system and works directly with mainstream car companies to integrate systems into their models. At present, Mercedes-Benz, Acura, Chevrolet, Nissan and other 12 brandsA partnership agreement has been signed with Apple. In this mode, the car manufacturers only need to add microphones and buttons on the steering wheel, and other voice control work is done by Apple software, including navigation, voice, telephone, texting, understanding traffic information and so on. The second is the leading mode of vehicle enterprises. Shortly after Apple announced the plan, BMW said it would not launch a model that would support Apple's iOS system in the short term, as BMW has developed i-drive systems and connected drive systems. Like BMW, GM is also committed to a OnStar system that has been in development for many years, and the system has partially implemented a network of mobile phones and cars. In addition, Toyota's G-book system, Modern bluelink system also contains similar functions. Whether the car companies dominate or the Internet makers dominate, it hints at a cake scramble in the mobile-Internet arena. Car companies will not easily cede their dominance, but there is a disadvantage in the Internet user experience. Internet manufacturers have a flexible user experience and a variety of program ideas, but without the support of automotive enterprises and design reform, can not directly embed automotive products. BMW's refusal to Apple's iOS system has made the industry smell of gunpowder. Ford's approach to the third model, that is, car companies to provide an open technology support platform AppLink, other app developers on this platform with Ford to work together to develop the user's favorite programs to achieve a win. Some people said that this can be Ford in the launch of the production line, in the field of automotive interconnection another revolution.