"Car protection" with the third party guarantee integrated car service provider

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"It's easy to get a car," said the majority of Chinese car owners. Do not talk about fuel consumption, single talk about maintenance, such as car services, car owners every time to go to the auto 4S shop must flow a lot of blood. We cannot help asking: is it reasonable to throw so much money? Why is there such a high price bubble to know that there is no shortage of market products and services after the whole car, or even oversupply?

In the Automotive Service market and entrepreneurship for many years, Chenjiangtao founder of the car Bao said: Fundamentally, the industry bubble is the trust and communication costs caused. Brand, formal, luxurious venues, so that 4S stores can easily win the trust of owners, but also let the car after the market service has become a 4S store's main revenue channel, the profit is much higher than the 4S shop sales business. On the other hand, the domestic tens of thousands of non-4S shops in the social car service providers low prices, services and 4S shop difference is not large, the owner of the value of huge, but because the owner's distrust, resulting in limited space to play.

Years of experience to let Chenjiangtao see the automotive services market industry integration trend. As a Chenjiangtao of painstaking work, the car protection treasure in two months ago officially online.

What is a car to protect the treasure?

Car Protector is a third-party warranty platform for automotive services, the online car service providers to integrate resources into the line, and then through standardized packages (such as routine maintenance, replacement tires, brake pads and other common consumables) in the form of supply to the owner, so that owners can fool-type, supermarket shopping car service products, and the price is lower than the average 4S shop 20 % to 50%.

For car owners, the car Bao is a "supermarket", and for automotive service providers, car protection through intensive procurement mode to build their marketing department, Procurement Department, logistics Department, and even the cash register system, greatly reducing its management, logistics, inventory, communication costs.

In addition, for the supplier, the car Bao-intensive procurement model to solve their pain point: customer diversification, development service providers cost, and logistics costs are high.

Integration can win owners trust?

In Chenjiangtao view: "Who first get the owner trust, who is the king of the market." "and small and medium-sized service providers from the Gaofu 4S shop to Rob Business, rely on what?" The simplest trust crisis: Many car owners in the 4S shop "experience" a few years after the gradual understanding of the road of vehicle maintenance, a guarantee on the gallop roadside shop. But there is no brand aura, owners can not believe that roadside stores to provide oil, movement, air filtration are authentic, so they have to choose their own products. Taobao, Jingdong, and similar car-free, round cool nets, car plans such as car products Vertical Mall has become the owner of the choice.

Seemingly allow owners to bring their own products, the trust crisis will be solved. However, Chenjiangtao that it creates an unstable industry ecology. After the automobile market needs service, and the value of the industrial products is not high value of service, so to continue, need to let the service to obtain higher value, but the existing Internet business, the value of the service side of the money to make a profit, the car service provider alone to earn a bit of work costs difficult dimension. Chenjiangtao straight break, if a social car service providers from the business of car-free and other Internet merchants, it will be very difficult to survive.

How to encourage consumers to give up their own ideas for products? Very simple, two start: 1 Let consumers believe that your product is true, reduce the space of the service provider evil, 2 let consumers realize that "with" than "no" spend more money.

Because the car protection as a guarantee platform side of the intervention, the owner at this time the object of trust from the car service provider to the car Bao this brand. For the owner, the car Bao made a "false one penalty ten" commitment, and for car service providers, car protection by making a variety of game rules, let them realize that "dare to do evil on my platform, the price is very high." Will the car service provider run? In this respect, Chenjiangtao is very confident that the car bao through intensive procurement to the service provider management, logistics, inventory, communication cost reduction, which is very tempting.

Do you spend more money with yourself than you do without? Casually open a package of the car bao, we see the package marked with the cost of each item and work hours. Any pick out a product to Taobao, Jingdong and other platforms to compare, the price may be higher. But in fact, plus hours, plus the discount provided by the car, the actual cost of the whole program may be the lowest in the industry, lower than you "bring" lower. Chenjiangtao said that this is because of product costs, profit compression, integration of local supply channels brought about by the logistics cost compression, prepayment method brought about by the cost of communication, such as the compression of the comprehensive implementation of factors.

In addition to let the owner of the product trust, car Bao also through the establishment of construction site acceptance list, so that car owners of the service quality of the vehicle Services Trust. Check list on the complete list of the inspection, overhaul master completed a, the owner of a tick to avoid its lazy.

In addition to getting the owner to trust, but also let them less trouble

A lot of car owners are willing to drive into the 4S shop another reason is--easy. Car owners do not need to know the knowledge of vehicle maintenance and repair, do not have to select products, do not need to negotiate prices. And if the car into the social car service providers, due to the increase in choice, to the car owners do not know how to bring trouble.

In the industry, the car ants through the model is trying to lift the owner of this puzzle: the demand side out of the scheme, the supplier bidding. For the model of car ants, Chenjiangtao has a doubt: the human cost is too large, and not all car service providers are good at using the Internet, good at developing competitive solutions.

The vehicle protects the treasure to choose through the solution standardization to lift the owner's trouble. So we have seen on the car on the treasure site for each model of a variety of packages, car owners can choose to buy (like in the supermarket), and then to the certification line shop to obtain services. At present, the package includes maintenance class, common consumables replacement categories (such as tires, batteries, brake pads). Chenjiangtao said the team is currently developing a number of standardized products for fast-fix classes.

Car owners are worried.

When I looked at a car-guarding site for a colleague from a car group, although he is satisfied with the products, services and prices of his car, he still has some misgivings about his choice: 4S stores provide a service, as well as a warranty record, which allows the car to sell a high price when it changes hands. As for colleagues ' questions, Chenjiangtao said he had long since realized the importance of maintenance records to car owners, and the platform was doing it from the beginning. But if you want to keep the car's maintenance record in the second-hand market has credibility, it depends on the scale.

And 4S stores are rivals at this stage, the future may be partners

In Chenjiangtao's view, the future of social car service providers will be the backbone of the automotive market. In the automotive industry, the full competition in the situation, 4S model will be very painful. The result of the pain is to improve the service price. At this time, the intensive procurement of car protection and online channels will be very attractive to 4S shop. The next 4S store to the car to protect the treasure is also very likely.

About the team

Chenjiangtao in the automotive industry for many years, did car sales set up their own car service shop, also founded a car information class paper media, to help a car brand to do listing planning. Until 08 began to do chain of car service supermarkets, the first introduction of the concept of standardization, through the unique standardized way, so that customers simple and clear demand. Car Bao is a typical grassroots start-up team, the team only 6 people, currently only in Chongqing search more than 30 car service providers.

Chenjiangtao is very proud of the identity of his traditional profession in the Internet. In his view, the car after the market no Internet mode, the Internet can not dominate, can only optimize the existing industrial chain (rather than replace existing or with the existing relative): that is, using the bypass method, supply chain optimization, optimize customer experience, integrated promotion, weaving a net, so that the traditional mode more efficient, All automotive market Internet companies on this basis to achieve the greatest possible value. Once you want to lead the service, or lead the product, or want to obtain the most profits in the industrial chain, it will conflict with the existing industrial chain, the demand for artificial services of automobiles, the value of the Internet will not exceed the value of offline services, this is the fate. The automotive industry can be standardized relative to the traditional vertical electric, it is certainly much lower, and compared to the catering industry, it is much higher, less geographical differences, the information involved in the whole industry chain opportunities.