Car Reviews buy a car benefits micro-marketing boutique case Silver Award

"Small but beautiful, micro and wisdom" 2013 China micro-marketing ceremony in 3721.html "> January 10, 2014 in Beijing North Jia Yuan Hotel held grandly." The micro-marketing festival through the search for the impact of 2013 years of micro-marketing boutique cases, for the creative power for marketing to make outstanding contributions to the enterprise issued a series of micro-blog, micro-letter, integration category, micro-film category, tools, such as micro-marketing awards. Car Reviews (xgo.com.cn) as a car-electric business products, with its 2013 outstanding performance throughout the year, won the micro-marketing boutique case-type Silver award, to become the only car Electric business award-winning products.

Micro-marketing is a new type of marketing model which comes into being under the trend of content, video, socialization and mobility, which is rapidly subverting the traditional marketing idea and mode, and setting off a new revolution of information dissemination in the world. In order to find the real reference value of the boutique micro-marketing case, topmarketing to recognize the impact of 2013 years of micro-marketing boutique cases, enterprises, technology and so on.

Car Reviews (xgo.com.cn) is the first batch of the domestic car to try the transformation of the media, but also pioneered the introduction of automotive electrical products O2O Internet enterprises. "Buy car Benefits" as the current car reviews star products, as early as the 2013 Shanghai Auto Show will be put into the market, after the Chongqing, Chengdu, Dalian, Wuhan, Taiyuan, Anhui waiting for the exhibition, the whole year attracted more than 10,000 consumers through the purchase of car benefits to order cars, more than 8,000 people through the purchase of car benefits eventually purchased to the car, Its ultra high conversion rate, not only indicates the future of automotive electric Power Unlimited possibility, but also for the industry to provide a valuable benchmark.

Although the 2013-year dual 11 phase of the automotive electric scale test water, in the media, the industry has sparked a wide discussion, but the car is really will become the future car sales of the mainstream model, so far still inconclusive. In fact, 2013 is the car media, car enterprises and distributors to jointly discuss the most fiery automobile electric business year, but practice shows that the traditional network of electronic business model, and not suitable for car sales, which exist in the car pay, processing documents, product delivery, after-sales service, such as a series of problems difficult to solve. and car reviews buy car benefits different from other products, he will be the traditional sales and electric network to buy organic combination, through the combination with the auto show, its localization, customization, the characteristics of accurate user information to ensure that car landing.

Automotive reviews as a well-known professional automotive media, in the purchase of car benefits integrated marketing performance is particularly prominent, micro-bo, micro-letter, such as media platforms, traditional media and emerging community media channels can be found to buy car benefits marketing Shadow, the application of micro-marketing model to buy car benefits to the market has played an important role. In line with its offline activities of the regional customization, car benefits of the brand impact since the debut, has been the industry, the media and users unanimously recognized.

Car Reviews Buy Car benefits is this year's auto media, the only win the "2013 Micro-marketing boutique case" award of automotive electrical Products, the automotive media to carry out micro-marketing has a positive role, but also for the transformation of the automotive electronic business has increased the weight of more attempts. Let the car become as convenient as selling clothes, the vision or eventually become reality.