Car Site Sword Walk slant: Traffic fraud decentralized server brush rankings

For the brush list, brush rankings, Apple has hurt the killer; during the 2010 World Cup, 酷6网 and Youku were vividly accused of cheating on each other's views ...　　But in the fierce competition for the internet, especially to fight out the first second of the vertical field, "forgery" such as the way the Sword walk slant still exist. December 27, 2012, auto vice President Magang, a "anti-counterfeiting micro-bo" in the Internet industry set off a stir.　　Magang pointed out, "car site Alexa fraud has been to the outrageous point." The first time the reporter contacted Magang, he still resentful. "Fake also made, more abhorrent is a peer in front of customers with false data to denigrate auto!" Liang, an independent IT analyst, pointed out that some of the Internet companies ' web site traffic fraud, traffic fraud, Alexa rankings fake ...　　These are the secrets that all people in the world know. An Internet analyst, who declined to be named, told reporters that Alexa ranked in the Internet field was once quite respected. There are claims that, as long as the site Alexa rankings within 100,000 may be favored by the management. So, the brush Alexa ranked industry emerged.　　Did not get the investment of the site in order to get the investment brush rankings, to get the investment in order to improve the advertising price of the site desperate. It is understood that the Alexa rankings are mainly through the Alexa toolbar to obtain data, those who brush Alexa ranked the organization is actually cracked the tool through analog access to the Alexa server to transmit data to create the illusion of user access.　　Traffic fraud site Alexa ranked the biggest feature is the flow of geographical distribution is more dispersed. Reporters in the network media ranking page to observe China's HOT50 growth rankings found that the fastest growth of the top three two are car-type sites.　　Reporters randomly opened the second-ranked Love card car network traffic distribution learned that the last week, the site has 36.2% of traffic from South Korea, and China's traffic accounted for only 50.5%. A person with many years of experience in the Internet, said this is the typical Alexa fraud performance. According to convention, a pure Chinese website from foreign traffic should not be higher than 10% of normal.　　The site used to fake the server is clearly located in Korea. According to a personal webmaster introduction, the Chinese site for Alexa fraud means endless, called the world's largest.　　In addition to Alexa can fake, Baidu index is also the battleground of these rogue sites. It is understood that Baidu index is based on Baidu web search and Baidu news search based on the free massive data Analysis Services, to reflect the different keywords in the past period of time, "user attention" and "media attention." Like Alexa data, Baidu Index is also a measure of the value of the site is one of the important indicators. Many sites in the Alexa fraud at the same time, will deliberately in Baidu Index to move some hands and feet. Some analysts said, a certain stage, the site's Baidu index trend is relatively stable.　　The curve after the brush list will appear extremely unstable state. The reporter then opened love card car Network 2012 overall Baidu index curve, found in the first half of 2012 years, the site's Baidu index is still relatively stable, the average value of about 1800. In June-July, Baidu Index grew nearly 5 times times, peaking at 9000.　　After July, data plummeted. "The site is a false flow of traffic, now is not the original full of ideals and innovation of the internet era." Magang to the commercial news reporter regrets that fraud is not only for the management, customers and netizens, fundamentally, rogue site use of fraud and development of the road will only let itself toward the end.