Car Wash Market Overview

Absrtact: According to the "China auto Market 2013 Blue Book": 2013 National Car ownership has reached 137 million, 2012 years after the auto market turnover of nearly 500 billion yuan. Every 1 yuan of new car consumption will bring 0.65 yuan car after-sales service consumption, of which 2013 years of vehicle maintenance and conservation market

According to the "China auto Market 2013 Blue Book": 2013 National Car ownership has reached 137 million, 2012 years after the auto market turnover of nearly 500 billion yuan. Every 1 yuan of new car consumption will bring 0.65 yuan car after-sales service consumption, of which 2013 years of car maintenance and conservation market space of about 500 billion yuan.

According to the number provided by the Austrian network, there are 31 cities in the country with more than 1 million vehicles, The number of cars in the top 10 cities: Beijing 5.371 million, Chongqing 3.998 million, Chengdu 3.361 million, 2.905 million Shenzhen, Shanghai 2.723 million, Guangzhou 2.695 million, Tianjin 2.589 million, Hangzhou 2.517 million, Suzhou 2.45 million, Zhengzhou 2.308 million.

Foreign car manufacturing and after-sales service market share of about 1:1.5, in Europe and the United States, Japan, 20% of the profit from the vehicle, 20% from auto parts, 60% from the automotive services industry. At present, domestic: accessories accounted for 37%, manufacturers accounted for 43%, retail accounted for 8%, service accounted for 12%.

Car Wash Market Overview

Conventional car wash frequency 10~40 times/year, the national daily average car wash 10 million times, 20 yuan/times, 60% car owners in fixed merchants to buy cards, market space of about 80 billion yuan, all kinds of car washing shop around 160,000.

Since 2014, a number of internet car wash product team to obtain Angel wheel or a round of financing, incomplete statistics, micro-letter certification Car Wash service account about 70, the App Store in the car Wash service app about 50, daily total car wash order amount of about 3~4 million orders. Car wash O2O mode can be divided into two categories-door-to-door car wash, to shop car wash.

Door-to-door Car wash

Mode: The owner of the online booking, incorporation or recruitment of technicians to provide car washing service, owners do not have to wait for the scene. Service that brand, to wash cars into the car after service, some teams gradually joined the home maintenance services, the future can become a "mobile 4S shop."
Advantages: The service quality is easy to standardize, can obtain more detailed condition data information, no space rental cost profit margin can be guaranteed.
Inadequate: Some of the property into the barriers, the late door can provide the type of maintenance services are limited (there are solutions: door-to-door pick-up vehicles, open to cooperative businesses for maintenance).

Go to the shop to wash the car

Mode: The owner online booking and payment, or buy a virtual membership card, to the offline cooperation to enjoy car washing service. Similar group purchase, can become the car after the "public comment."
Advantages: Avoid car wash shop failure to bring the risk to the owner, can become a search of the entrance and directly oriented to the transaction.
Insufficient: The service cannot standardize, the promotion activity causes to store waits the time to be too long, the condition data is not easy to obtain.

Overview of the Maintenance market

Average annual maintenance 1~3, the national daily maintenance of about 700,000 vehicles, car beauty decoration repair manufacturers 30余万家 (excluding roadside stores). With the 4S shop booking can enjoy a discount on the work hours, weekend maintenance need to advance 2-3 days ahead of schedule, in the 4S shop waiting for 2-3 hours to complete, high price opacity.

Because of different types of vehicle maintenance needs of different materials, 4S stores, chain stores, roadside amortization price quality differences, the owner of the information asymmetry, the emergence of a larger market space. Incomplete statistics, the domestic current maintenance O2O products about 20, a daily total production of maintenance orders about 2~4 thousand. The Internet maintenance Direction mode can be divided into four categories-vertical search, vertical electric, door-to-door maintenance, to store maintenance.

Vertical search: According to the car model, mileage search 4S shop, chain stores, door-to-door service, self-service and other solutions and prices. Vertical Electric Dealer: According to the car model, search maintenance of the necessary accessories materials, purchase orders, such as the Beijing East car housekeeper. Door-to-door Maintenance: Service brands, car owners to make an appointment door-to-door service, the platform to provide door-to-door service or to open the car to the cooperative store maintenance. To store maintenance: Group purchase mode, the platform to gather cooperation or implementation of stores to join the mechanism, the owner online can be preferential prices booking and to shop maintenance.

Other funded auto market projects

There is one hands 2014.9.9 to get Lenovo Star, ping An innovation fund 15 million RMB investment, O2O mode of the Fast repair service company, has one hands repair, sheet-spraying, such as the king of the brand.

Zhuge Liang Repair Network 2014.6 access to Jin Yufung a round of investment, 2014.11B round financing, car repair case base, to provide find cases, find video, looking for talent and other integrated services.

Car Easy safety net 2014.10 access to Longi machinery a round of 25.93 million RMB investment, O2O+B2C line merchants settled platform, platform to provide a one-stop car-raising services.

Mr. Quick Fix 2014.5 get angel investment, through with the line to join the store cooperation, for the owner heard auto parts from procurement to installation services.

Car car 2014.5 access to Germany Xun investment millions of RMB angel investment, has started a round of financing, currently mainly for car owners to provide services to find gas stations.

Royal road network 2014.10 Access Angel Investment, O2O+B2C mode of automotive supplies electric dealer, covering 100% models, advocating personalized car experience.

An overview of US car market

After the mature car market, Japan to iphone shop mainly, the United States with independent chain, mainly in Europe between the two, most of the view that the final pattern of automotive market convergence in the United States. The U.S. auto industry has a century-long history, China for 10, the U.S. repair and maintenance market space of about 200 billion U.S. dollars, about 2.6 times times China.

Auto market in the United States in the aftermarket business, independent automotive services accounted for about 80%, to accessory business-led rapid repair system, such as Napa, AutoZone, Pepboys and so on. One of the Napa to steam parts business started, after entering the steam, repair shop to take the mode of joining, the end of the 2014.9 in the United States about 65 auto parts distribution centers, 6,000 chain accessories stores, more than 10,000 maintenance and conservation franchise stores.

In the car wash industry, Prontowash is the largest traditional car-washing chain in the United States, providing stores and door-to-door car-washing services, which are located in more than 100 cities/regions worldwide. The main business model is to work with local retailers, offices, shopping malls and other public places, in the customer parking vehicles to provide professional car wash service. Prontowash also provides a wide range of support services for the franchise, including training, marketing, customer relationship maintenance, etc.

Students who have more interest in car Internet start-ups can view the previous article, "2014 Internet second-hand market report."