Carrefour 11 stores fined 5.5 million yuan in two weeks

Carrefour false Price incident successive: incorrigible or management out of control? Le King Just two weeks, Carrefour in China's 11 stores were fined about 5.5 million yuan, which may be the highest level of Chinese retail trade fine. However, when Carrefour suffered such a crisis, some of its stores in the country still have a false price problem.　　Reporters after the investigation learned that a large number of management brain drain, public relations improper treatment, etc. are caused by the price of Carrefour out of control of the crux of the problem. "The first financial daily" reporter visited some Carrefour stores yesterday to see, in the store eye-catching position, put about 5 times times the difference to pay the statement: "If you buy the price of the goods in this supermarket than the city from the supermarket within 3 km of other similar supermarkets the same commodity (except promotional items) of the price, or the actual cashier price of goods is higher than the price of the store price tag, we will give you the goods 5 times times the difference in compensation. According to the Beijing Daily and other related media reports, Some consumers in Jinan, a Carrefour bought a price of 6.9 yuan cloth, cashier settlement when the 8.9 yuan, the Carrefour staff only gave the Consumer 2 choice, or return, or the extra 2 yuan refund, throughout the process, the staff did not mention 5 times times refund the difference. In addition, during the Spring Festival, there is a stone lady in Beijing Carrefour dazhongsi shop to buy edible oil, it said that the purchase of 1 litres of edible oil price is 18.6 yuan, the checkout price became 76 yuan, the store returned the goods and sent her a bottle of 18.6 yuan of edible oil is compensation.　　Xiamen, a Carrefour in the Spring Festival also occurred in a similar situation, a Mr. Ho February 6 in the local Carrefour buy 1 "Disney" puzzle, the label price of 8.9 yuan, after the checkout found that the merchant charged 15.1 yuan. Carrefour has also been penalized for a spate of false price incidents.　　According to statistics, as of yesterday, 11 Carrefour stores have been fined, and each store's fines are capped at a maximum of 500,000 yuan, that is to say, Carrefour in a short period of two weeks total was fined about 5.5 million yuan a huge fine.　　What is the reason for the global retail giant to have a spate of false price incidents in China? "No retailer will deliberately damage their reputation, Carrefour is not want to change, but has lost control, so many stores nationwide can not be changed in a short period of time, this is fundamentally a management problem." "The management that once served in Carrefour to" the first financial daily "disclosed that Carrefour original 7~8 name more competent regional level management personnel to leave, at the same time also lost a number of store length, which caused the management of various stores loopholes.　　For example, the list price, must have a strict system and a large number of tally personnel to carry out, but when the management staff loss, lack of supervision, it is easy to appear in the price and bar code does not match the situation. These people also disclosed that the general one store needs about 500 staff, except for promotional staff, directly belonging to the store should be in more than 300 people. However, Carrefour to save costs, a large number ofWith the sales promoter, some Carrefour stores can account for 100 to 250 promoters, that is, only 200 people directly under the store, there is not enough personnel to update the price tag and do tally management. The promoters do not go to the store's own tally and price, they calculate the income by selling the domestics. Therefore, many stores will have the computer system price has been adjusted, but the shelf label has not been replaced.　　And the lack of tally personnel also caused the goods wrong direction, the price does not match. Industry insiders said, Carrefour first-line staff turnover is serious, at present some stores obviously lack of manpower. In addition, the reporter also learned that several key public relations managers have been or are about to leave, and after the departure of the relevant staff, some of the key positions have not yet successors to fill, which not only caused Carrefour is currently in a multi-party public relations in a few people or even unmanned management of the State,　　It also makes it difficult for Carrefour to improve all the price tag and tally management of all stores in a short time. Li Yaju, a crisis management expert at Tongji University, points out that corporate public relations, including media relations, government relations, consumer relations and even internal employee relations, cannot be underestimated. When the relationship between the parties is unbalanced or lack of communication, it will cause great trouble. For example, Carrefour after this incident, the consumer claims compensation, but not enough to the media, in addition to a statement no more substantive explanation, these will seriously damage the corporate reputation. If it does not supplement the management, then the trouble may be even greater.