Carrefour China top "big round gang" two degrees to break through performance hesitation

From June 1 onwards, French retail giant Carrefour in China will launch a round of large-scale high-level adjustment. Yesterday, our correspondent from Carrefour China headquarters learned that the adjustment involved Taiwan, China, south and the headquarters of the Finance Department, Development Department and other regional and departmental heads. Analysts believe that this adjustment can be seen as a major shareholder changes in Carrefour, the group's senior personnel changes in the deep continuation.　　Meanwhile, in the context of weak economic growth, Carrefour set up a new team in China's two-degree setting. Middle-level or there are subsequent changes according to Carrefour China headquarters revealed that next month, Carrefour East China President Comberd (Patrickganaye) will be transferred to Taiwan, the southern Chinese President Bedola (Pierrebertholat) president Finance director Dong Shifan Stephanedeutsch to take over Bedola in South China, while Carrefour China Development director Mullin (Patricemoulin) will be promoted to finance director.　　Carrefour insiders said that, because the personnel changes involved in the high-level, the scope of the transfer is large, affected by the follow-up will be corresponding to the senior personnel changes.　　This is the first high level change in Carrefour China after the former Carrefour shareholder, the Harley family, ceded power to the French billionaire Bernard Arnault. Last July, after the succession of the Government of Carrefour to replace the years of the Board of Supervisors and the Executive board parallel dual-track governance structure.　　In January this year, Lars Ollofson, the Swedish man from Nestlé, replaced Hose Louis Duran as the global CEO of Carrefour, and was seen by investors as a sign that Carrefour could make a potential strategic shift. But since Ollofson took office, Carrefour has suffered a succession of financial crisis. The latest disclosure of the first quarterly report of 2009 showed that the group's revenues fell to € 22.7 billion from € 23.3 billion in the same period last year, down 2.8% per cent from the market forecast. Sales in France are down 5.1% per cent year-on-year and sales in emerging markets in Belgium and Europe have declined in varying degrees.　　Sales in China, which grew 3.1% per cent, slowed further, with sales of 1.254 billion euros in the first quarter of the year, up from 6.4% in the retail market and 408 million euros in Taiwan, which is up to 10.8% of its stores.　　Under the background of double pressure of group and performance, the personnel adjustment in overseas market seems to be logical. Opportunities in the turmoil "the promotion of several executives is to promote excellent senior management according to the company's successor plan. In the future, Carrefour's strategy for China's development will not change.　　"Yesterday, Carrefour China PR director Chen Bo said on the phone. It is reported that Carrefour 2008 in China's total number of stores reached 134, sales of about 33.8 billion yuan.　　According to Carrefour Global vice President Bainji before, this year will continue to maintain the development of more than 20 new stores in China, to achieve "all the preferred retailers have entered the market status." To achieve this goal, Carrefour Regional management framework has been ready for expansion. "HomeLove China's current structure mimics the Chinese government's institutional set-up. Bedola previously told reporters that from the headquarters-four large districts-the city community-stores have four levels of management. China's headquarters is the equivalent of the central government, with 50% of the right to negotiate goods, and four regions equivalent to the provincial government, with commodity procurement, operation, cooperative investment, negotiation, personnel and other major responsibilities; then the city community, the equivalent of the local administrative institutions, there are negotiations, marketing and human resources functions, and finally stores.　　According to Bedola, this hierarchical management structure facilitates store expansion and response to unexpected problems. After the adjustment of management structure, "Carrefour senior personnel adjustment may be a good thing, the establishment of new management team will bring new vitality to regional development."　　"A longtime analyst at Carrefour told reporters that Carrefour grew 20% per cent in Chinese stores last year, but its revenues were below the growth of rivals like Wal-Mart, only 14%. Lianhua Supermarket 2008 Annual report disclosed that the Shanghai Lian-Lian supermarket, which cooperated with Carrefour, had a turnover of 849 million yuan last year, which increased significantly from 2007 to 2 billion yuan, but the net profit was increased to 140 million yuan only on the basis of 124 million in the previous year. While the size of the store expanded, sales and profits did not grow at the same pace. "Bedola has been in Singapore, China Taipei and South China, has a wealth of trans-regional commodity integration and marketing experience, while Dong Shifan previously as CFO, transfer area responsible for operation, can play a cost control advantage, is expected to be a breakthrough in the performance of a single shop."　　"The analysts said that after 13 years of entering China, with the economic environment and many rivals catching up, Carrefour's obvious lead has ceased to exist, in order to further expand China's market share, need to make a breakthrough."　　The position of new shareholders and the readjustment of China's management team may bring another jolt to Carrefour, but it is also a rare opportunity to start over again. Newspaper reporter Ting Airi