Carrefour Wal-Mart price fraud behind: who feeds them

In the Chinese people to celebrate their annual spring festival, flood the supermarket or store to buy, they will not think of their own enthusiasm for consumption may be the business malicious calculation, and put the "Oolong" big array of Carrefour and Wal-Mart and other international supermarket "big guy". According to the National Development and Reform Commission announced recently, Carrefour, Wal-Mart and other supermarkets in some cities exist fictitious original price, low prices to attract customers to pay high prices, not to fulfill price commitments, misleading price signs and other fraudulent practices.　　After being exposed to a price-juggling scandal, Carrefour and Wal-Mart also had to bow their heads to consumers and make a five times-fold commitment to the victims, while also accepting a 500,000-dollar fine from the cost authorities. To replace the closed mode of traditional Chinese department stores with the opening of new industries such as supermarket chains at the same time, with the strong international brands and the "Daily Low price", "Every day discount" and other attractive promotional strategies, Wal-Mart and Carrefour, such as multinational retail enterprises in China to rapidly gongchenglvede, and achieved the trust of Chinese consumers. It can be said that the vast majority of consumers in the world's most famous supermarkets do not think that they will be calculated and cheated, so few people will be after the purchase of goods and carefully check the price of the small ticket.　　However, it is the use of the Chinese consumer's kindness or the unconditional worship of foreign brands, Carrefour and Wal-Mart will be blatantly playing the price tag game, its behavior reflects the disregard of China's consumer rights and the Chinese market predatory speculation mentality. Channel for the King, although the marketing theory and the business community unanimously recognized and respected sales model, but also very typical reflects the current China's industrial chain of the basic structure of the State. Due to the serious convergence of domestic industrial structure, a product of dozens of or even hundreds of enterprises at the same time at full throttle processing production, in the absence of their own sales terminal link, the vast majority of enterprises can only rely on Third-party sales platform, at the same time, as the earliest open retail market, Long-term brutal competition in fact has formed a few such as Wal-Mart, Carrefour and other large pattern. Because of this, large retail enterprises have acquired the ability and capacity of the top and bottom: for suppliers, they have absolute bargaining power, for consumers, they do not worry that people will not automatically.　　Especially when multinationals combine their inherent arrogance and prejudices with China's particular industry and market ecology, they will naturally do things like price fraud and other irregularities. The low cost of violating the rules actually feeds and stimulates the speculative mentality and behavior of international retail chains such as Wal-Mart and Carrefour in China. The National Development and Reform Commission to the two supermarket enterprises to the maximum penalty of 500,000 yuan for example, only according to the data of Carrefour, Carrefour in China in 2008 134 stores, sales of 33.8 billion yuan, single shop annual sales of 252 million yuan. Obviously, the seemingly high 500,000 yuan fine is only bucket for Carrefour.Not only that, we found that the national Development and Reform Commission is responsible for the relevant local price authorities to seriously deal with the law, and the crux of the problem is that Wal-Mart and Carrefour are local taxpayers, when the performance and consumer rights encounter, the local government can make how to choose the answer seems self-evident.　　As a result, people have to worry about whether Carrefour and Wal-Mart can really get the discipline out of the pain. In fact, a few years ago, Nestlé sold genetically modified foods, later, Colgate toothpaste Cancer, and then to KFC "Sudan Red One" incident and last year, Johnson and other international well-known enterprises of the commercial bribery case, the multinational companies in China has been a succession of market violations have been exposed to its commercial integrity of the major challenges. In this paper, I particularly stress that no matter how mighty the capital power of multinational corporations, they must face up to the growing awareness of China's consumer rights and the ability to monitor and control the public and government, and the multinational giants will be able to take a more stable position in China only if they keep abreast of Chinese market beats. Rui