Carrot and stick from know change look at website user System construction

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Since the end of the beginning of Baidu know strictly prohibited advertising, outside the chain, Baidu know for stationmaster, SEOER, marketers to attract strength greatly reduced, the lack of this part of the daily bubble in Baidu know on the "main force", Baidu knows the flow of a sharp drop.

Baidu knows the user system policy has changed a lot

In order to maintain the promotion of advertising, hair outside the chain "content is just meaningless interspersed keyword" so-called "question and answer" under the continuous high-pressure policy, effectively gather popularity, stimulate the broad masses of users to ask questions and answer the interest, enhance Baidu to know the active degree of the station, cultivate user loyalty and Baidu know brand influence, appeal, Baidu knows recently carried out a series of vigorous policy adjustment measures, Baidu knows the official said: "is actively trying to try new changes, so that the process of questioning more convenient", the main contents are as follows:

Implementation of the signature system, in addition to the user's daily login system automatically given 2 experience value, as long as the login can get gradually increased experience value. This objectively reduces the netizen Baidu to know the upgrade difficulty, to a certain extent stimulated Baidu to know the continuous login of the netizen.

Second, since January this year, Baidu knew that the problem-solving function was canceled (the deadline limit) only when you receive a satisfactory answer to ask the questioner to adopt, changed the original question in the effective resolution of the question in the absence of satisfactory answers to the question, the questioner was forced to close the problem, and will be due to deduct the integral provisions. At the same time effectively to avoid the answer to the problem of half a day, the question is closed, affecting the answer to the question.

In short, Baidu know hope that through such measures to effectively reduce Baidu know "no satisfaction answer close" "Invalid problem" too much, the impact of Baidu know the overall user experience of the status quo.

Third, Baidu know the classification administrator "recommended answer" time is greatly shortened, while the "wonderful answer" evaluation time is also greatly shortened, in the short term there have been more problems by the Baidu Classification manager collective recommendation, such as I previously answered questions last month was recommended more than 100.

Baidu know the big face, I previously answered questions were recommended last month more than 100

Four, the cancellation of the respondents to initiate the vote to choose the best answer function, solve some of the respondents through the brush vote, their poor quality of the answer brush into the "satisfactory answer" of the drawbacks. But turn off the "vote to choose the best Answer" feature, can not be effectively resolved because the questioner can not identify a number of answers to which is the "best answer" choice problem-Baidu classification administrator's "recommended Answer" is a guide, but in addition to the other seems to know Baidu has not found a better way to solve the problem.

Five, the original respondents can agree with their own answers, but now no, and now answer each of the answers to get a 1 experience value.

Six, now the questioner confirmed "satisfied with the answer", Baidu know the initiative in a variety of ways to prompt users to share questions and answers, in order to "let everyone tell You", further expand Baidu know influence.

From the actual point of view, Baidu know that the substantial adjustment of the Web site user growth system rules is strictly crackdown advertising outside the chain of extension, it hopes to further consolidate the site effective users, really create a thriving healthy and active Baidu know, pull big and catch the gap between.

Baidu is aware of the user System policy adjustment vividly explained that the site content system is important, but at the same time the Web site user growth system can not be ignored, a good website user growth system will promote the construction of the website content system, the two are complementary, mutually beneficial relationship, General Small and Medium Web site to the user growth system construction mentioned with the site content system construction is equally important position, because the website content system construction Its goal is for the user growth system construction service.

"Carrot and stick" has become the Basic Law of management, must arouse the attention of webmaster (network picture)

Second, the lessons Baidu knows also include, website user growth system construction must be "carrot and stick", to the user has constraints, while constantly cultivating their own site's core users, through a variety of targeted user system policies to this part of the core users tilt, so that they get affordable, become a real hardcore website users, For my use, for me to promote, and gradually expand the number of hardcore users is the right path.

In fact, Baidu knows that the big adjustment is to the previous user system construction mistakes to pay, before the blind pursuit of "user scale", come in to do anything, let the user do whatever it is, the results of the entire Baidu know that the chain of advertising outside the occupation, now 180-degree turn of the big adjustment, means that the strong broken wrist, the result of a few sides are not flattering, Statistics are less attractive. Can imagine, to really complete the "build a thriving healthy and active Baidu know" heavy responsibilities, in the short term is impossible.

This lesson of the vast number of small and medium sites to remember, users need to "carrot and stick" guide, can never because of fear of users ran and spoil them, as long as we do a good job content (special services), then there are restrictions to truly reflect the grade. To know, blindly spoil the child's parents are not good parents-especially in Baidu "Web2.0 anti-spam detailed strategy" requires many Web2.0 website "optimistic about their own door, manage their own people" situation, this more to arouse high attention.

For example, some well-known webmaster forum close registration, improve access threshold, and the Forum administrator constantly remind users cherish ID, these site users overall quality is much higher.

Another example, marketing jadeite a well-known blog from the beginning of the strict adherence to the "no bargaining" policy, and asked the first visitors "because the lack of communication between the two sides, do not order", the results did not drive away guests, a few years down, but the popularity of the blog constantly improve, the income is quite abundant, now Chine, and even rented a studio.

To sum up, "Come is a guest" This is good, but if let go, the result destroyed is our own website, and your website will not get others respect. This is Baidu to know the recent user system rules large adjustment to webmaster tips, worthy of special attention (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please use the link form to indicate the origin of the article http://www.gouyn12.com/wzyy/269.html).