Carry Chenghai external extension and internationalization step further, complete the travel strategy investment

Ctrip's overseas extension and internationalization step further. Yesterday (January 15), the reporter from Ctrip confirmed that the company has completed the Travel Wind Tourism Network (toursforfun.com) strategic investment, pedestrian tourism officially become an independent brand of Ctrip.

The merger has also become Ctrip after 100 million U.S. dollars to buy a car, a car, 60 million dollars to get easy to use cars after another big investment. At the same time, Ctrip and international car business giants Mercedes-Benz jointly announced, will hand Ctrip's high-end tourism brand Hhtravel to build high-end international tourism brand Mercedes-Benz Tourism Mercedes-benztravel.

In this regard, tourism industry insiders believe that 2013 Ctrip launched a number of financing, showing Ctrip to explore the overseas market ambitions. Investment in the wind can be seen as a milestone in the overseas market Ctrip, the acquisition of Wind network is Ctrip to accelerate the pace of internationalization of an important link. The above acquisition can bring more comprehensive service to Ctrip, on the other hand, it is to compete with peers for differentiation.

First investment and acquisition outside Asia

It is reported that the acquisition of wind tourism network Ctrip is the strategic investment in Taiwan's easy to travel network, Hong Kong Yongan Tourism, the first time outside Asia to carry out overseas tourism business-related investment and acquisition.

Reporter yesterday in transit wind tourism network home to see, the logo side of the wind has joined the "Ctrip under its" words. Wind tourism was founded in 2006, the United States is headquartered in Los Angeles, California State, China is headquartered in Chengdu, is the first to focus on the Americas tourism E-commerce platform, there are more than 5,000 fine travel routes, North America has more than 1000 sites of cooperation.

In this regard, Ctrip revealed that Ctrip will vigorously support the development of the Chinese market, the goal is to become China's preferred brand to travel to North America. The pedestrian travel will maintain the independent website and the brand, carries on the independent operation. Passers-by in the United States, Canada and other fields of resources, ground services, such as the advantages of Ctrip outbound travel business is a great boon. Ctrip air tickets, hotels and other resources can also cover the American Chinese market through the wind.

It is noteworthy that in November 2013, Ctrip set up North America branch, United Canadian Tourism agencies and airlines, such as the launch of direct flights, skiing and other tourism products. Up to now, Ctrip has completed the International Hotel platform, international ticket platform, the global outbound travel and vacation network layout, and began to invest in overseas destinations related enterprises. The acquisition is regarded as the industry will strengthen ctrip in the United States, Canada and other American tourism business strength, improve its outbound travel and international tourism business.

The development of high-end tourism by marriage

High-end Mercedes-Benz began to dabble in the tourism market, undoubtedly become the most attractive tourist market in the end of the 2013 focus.

Reporter noted that at present, Ctrip in addition to the popular price war products, its hhtravel is the main high-end market, and high-end customer base needs to be closely integrated with international business. The combination of Mercedes-Benz development of high-end tourism, but also through the new Cross cooperation to open up a new customer tourism market.

It is reported that the future Mercedes-Benz tourism Mercedes-benztravel will become an independent high-end international tourism brand, for high-end visitors personalized customized tourism business, which will involve high-end self-driving tour.

In this regard, Ctrip Travel Network group executives said, "to join hands with Germany Mercedes-Benz for us is a most far-sighted cooperation." Rangkinzhang, chief executive of Hhtravel, told reporters, "The combination of Mercedes-Benz and Hhtravel in China, where demand for high-end outbound travel is expanding, marks the arrival of the era of strategic integration and innovation in the international high-end tourism market." ”

For China's tourism market and high-end tourist groups, Daimler's Business innovation department head Wilfriedsteffen told reporters, "China's high-end tourist group has been very mature, Mercedes-Benz Tourism, the launch of the business will be a good meeting the needs of this group." ”