Carry Ctrip to where to merge stranded

Absrtact: A few weeks ago rumors's Ctrip and where to go merge the latest news. According to sources, the merger has been stranded, the specific reason is Baidu, where to go and ctrip three forces seem unable to settle the claims of the other two parties. At the same time, Ctrip high profile

A few weeks ago rumors's Ctrip came up with the latest news. According to sources, the merger has been stranded, the specific reason is Baidu, where to go and ctrip three forces seem unable to settle the claims of the other two parties.

At the same time, Ctrip announced strategic investment with a high-profile network, a stake in the cattle network. On the one hand, for its independent development to build strategic barriers, on the other hand, also from the side of the case, and where the merger may have produced substantial changes.

Prior to the industry that, if Ctrip and where to achieve the merger will change the online tourism market pattern, and thus affect the three big bat competition between the situation. It now appears that the expected situation may be difficult to achieve.

About where Ctrip went to the merger after the news released, the three parties have made a clear statement on the news.

First of all, two leading companies have issued internal mail, to respond to this matter.

Where are you going? CEO Zhungchengsu in the Mail said, "Where to go" always in the capital market to carry out various contacts and negotiations, all negotiations are to where the management of long-term leadership of the future as a prerequisite. and Ctrip CEO Liang Jianzhang in the internal mail statement: Ctrip fully capable of long-term independent development.

The main purpose of the two CEOs ' internal mail was to stabilize their morale, but the message on the other hand was that they were both outdone and wanted to dominate the merged new company.

According to the recently announced two investment events, Ctrip is indeed speeding up the layout for its independent development.

First of the same network, Ctrip 200 million dollars cash to get the same way about 30% shares, become the second largest shareholder after the same management team. Before this, the same process has also received two rounds of financing from Tencent, the total amount of more than 500 million yuan. There is speculation that Tencent is taking a 30% share of the same journey. At the market level, the same network has just been with the same Tencent investment background of the arts long Network signed a strategic cooperation agreement, the two sides will come up with their own advantages products (attractions tickets and hotels) exchange of goods. This approach was once thought to deal with the price wars of competitors such as Ctrip. Second to the passers-by, Ctrip to 15 million U.S. dollars for a board seat. In the Mail of the senior executives, although it is defined as a financial investment, but because the business differentiation between the two, no doubt for Ctrip in the business line of the expansion of the foreshadowing.

As behind the scenes, the most active Baidu, the response is also very fast, of course, in response to the tone is also relatively high. As the article analysis said, if Baidu to facilitate the merger, it can be in the O2O (and Tencent, Ali Competition) to recover a innings. The Poison division believes that this strategic goal should be the main purpose of Baidu.

Two days ago, Baidu announced the first quarter of 2014 earnings, Baidu chairman Robin Li in the earnings conference call also specifically mentioned, "will continue to where to support the network." "In this regard, some analysts believe that it is possible that Robin Li to buy combining is very dissatisfied, to borrow" continue to support "this expression, to go where and ctrip both sides can tap. For where to go, this kind of "support" may mean more infiltration of the company, and to carry said, may mean that the flow will usher in greater pressure.

Alibaba has been very heavy on this. Because this purchase and the occurrence, is obviously Baidu against Ali a frontal attack, to take Chengsheng rob the past. But Ali has not been able to bear, the reason may be that all still belong to the undecided bureau, said it is not easy to say.

Of course, things have developed so far, all kinds of turnaround still exist. On the one hand, Baidu continues to exert pressure, it is still possible to raise prices to achieve a merger; but on the other hand, Ctrip's ability to develop independently through capital operations is rapidly strengthening; In addition, in the line tourism market in this key integration period, Ali and Tencent will also accelerate the action, in the future for some time we still need close attention.