Carrying Cheng Wang Shenli: Pushing the high-end catering business platform

According to Tencent Science and technology learned that in the near future, Ctrip initiated a team of senior executives Wang Shenli will start again. Now he has joined several investors to speed up the layout of his new company, the five-star sink.

Phase high-end catering network trading platform "wasteland"

It is understood that five-star sinks positioned to create a domestic high-end catering e-commerce platform, in addition to dining, but also including the hotel's Cake room, café and so will be included in this trading chain.

In recent years, the domestic four or five-star hotel industry due to Ctrip, Art Dragon, where to go and so on, the hotel room business has been deeply developed, but many to the high star hotel to stay in the consumer, but because of cost-effective, less than the hotel's catering, many consumers have chosen to "live in hotels, eat outside."

One side is the lack of high-end hotel market catering referral services, while the domestic middle class continues to expand, the consumption level continues to improve. In Wang Shenli view, located in the high-end hotel catering E-commerce platform to meet the needs of both, and five-star sinks just based on his judgment to exert force.

In fact, as early as last December, Wang Shenli had been trying to launch a five-star sink after a brief preparation.

Wang Shenli, who has been a pioneer in China's hotel reservation business, has long been a major founder of Modern Express. Ctrip was in 2000 through the acquisition of modern Express, large-scale development of modern express operation mode, and finally achieved a breakthrough development.

In later Ctrip's listed ownership structure, Wang Shenli accounted for 2.75% of the shares, while the incumbent CEO fan at that time accounted for 2.02% shares. Wang Shenli also due to the industry's outstanding contribution to the 2008 Asia Hotel Forum Starlight Award won the "Reform and opening up 30 years, the impact of China Hotel 30 People's honor."

In fact, Wang Shenli free Ctrip listed after the successful, but also invested in some companies, in the investment community with many well-known investors have more contact. In addition to their own wealth, a large number of VC to join the five-star remittance operation provides financial protection. Because, the development and success of the network purchase enterprise, in addition to good business model, excellent team, the promotion of funds is indispensable.

In the face of possible fierce market competition

Although there are a variety of resource advantages and potential consumer groups, but some people think that if ctrip, such as also cut into the high-end star hotel catering platform services, will be five stars sinks this type of entrepreneurial company caused a huge impact, after all, hotel room reservations and catering can form a bundle of advantages.

"Only focus on specialization is likely to become a good company, Ctrip and other companies will not be able to make a big change in their operating model, because it is a small risk for listed companies." Besides, the service provided by an enterprise is limited, and the control of the resources is limited. And our advantage in this niche market is outstanding. Wang Shenli so stressed.

In the industry's view, the middle and high-end hotels may not be willing to put all the business in Ctrip and other large hotel reservation center basket and controlled. Prior to this, Greentree Inn and other hotels and Ctrip have been too many conflict of interest events, these must make the hotel for Ctrip to take into account.

And Ctrip, such as Art Dragon focus on the online tourism industry model compared to the five-star sinks to take a new positioning and strategy. First step free for many hotels to provide online catering planning, packaging and publicity, to promote high-end hotel catering in quality unchanged on the basis of the price is relatively acceptable. With the increase in the size of high-end users, hotel occupancy continues to improve, maximize the benefits, five-star sinks can obtain a reasonable profit.

Wang Shenli said that in the hotel's overall income, the theoretical dining income can account for 30%-40%, in the new situation, traditional hotel on the online promotion mode has more and more demand, five-star sinks as high-end hotel catering E-commerce platform, the market prospect is huge.

"In order to hotel restaurant attendance and profitability, five-star sinks can first lose money to cultivate the market, first let the hotel to obtain the benefit." "Wang Shenli said, so the future will achieve a double win."

According to Wang Shenli, the first quarter of this year, nearly 100 hotels have joined the five-star Exchange online trading platform, and more and more hotels are requesting to join. "At present, five-star sinks in Beijing, Shanghai and Guangzhou have nearly hundreds of employees, the site daily traffic has reached hundreds of thousands of, and there are considerable orders." ”

Wang Shenli stressed: "Five-star sinks adhere to the high-end users and high-end catering market in the market, hope to build a consumer reliable High-quality service brand in this segment." ”