Cartoon Blue Book: The era of China's online gaming industry is coming to an end

BEIJING, September 18, Xinhua (reporter Zhangzhengjiang) "Animation Blue Book: China Animation Industry Development Report (2012)" 18th released. The Blue Book pointed out that the 2011 game industry big layoffs may be a big wave for the game industry, but the future has the ability to survive the game manufacturers, will be able to make better, more in line with market demand for the game manufacturers, "cottage era" is coming to an end.

China's first college students game Design competition, "Golden Chen Award", Animation Blue Book Awards and 2012 Animation Blue Book Promotion press conference, 18th, held in Beijing Film Academy.

"Anime Blue Book: China Animation Industry Development Report (2012)" is the Beijing Film Academy Chinese Animation Research Institute together with Peking University Cultural Industry Research Institute, the Communication Center of China "Animation yearbook" editorial department, Henan province Zhongyuan Animation Research Institute, Guangdong Diffuse Friends Cultural Animation Institute and other research institutions of senior experts, Scholars and animation Enterprise Elite jointly prepared the second year of the National Humanities and social sciences in the field of animation industry Development Report.

The full release of the populace's cultural consumption demand is the basic support of China's cartoon industry development

The Blue Book points out, the populace cultural consumption demand full release, is the Chinese animation industry big Development basic support. Animation industry is the first to meet the people's growing spiritual and cultural consumption needs of the modern service industry. From the basic function of animation thinking, mainly include entertainment, education, artistry, animation products, the basic function is to meet the cultural consumption needs of the people. Cartoon and animation as the main form of animation, as a plastic arts branch, has been deeply loved by people all over the world. Many lively, personalized cartoon image with its unique artistic charm in all periods and regions have been a great success.

In recent years, with the increasing diversity of mass literature and entertainment and the continuous innovation of digital special effects technology, the animation culture began to realize new prosperity and leap, flash animation, three-dimensional animation, holographic animation, mobile phone animation and other new forms of animation, in different countries and regions have become the mainstream of cultural forms. Cartoon, animation, cartoon image and multimedia content products, such as the representative of the market demand for animation products, especially "Twelve-Five" during the expansion of cultural consumption, such as the implementation of a series of policy measures, will effectively stimulate the cultural consumption of animation continue to expand.

The projection of animated films requires the support and guidance of national policies

The Blue Book pointed out that the national culture reform and development plan proposed, must promote the animation production capacity, the expansion movie animation production, the release, the broadcast and after the product development, increases the quantity, enhances the quality, satisfies the various media, various terminal development to the film digital content demand.

The Blue Book said that the state administration of SARFT in the efforts to promote the development of animation industry policy support, for the film special funds to arrange a certain amount of funds for the creation of animated films, production, distribution of financial support and subsidies, these information is conducive to the overall development of domestic animation film. However, for the time being, the government has relatively more support for the early stage of animated films, but less support for the promotion and distribution of animated films in the later stage.

At the same time, the Blue Book also pointed out that in recent years, the Government's relevant departments in the television animation channels to increase the intervention, such as television stations in the prime time must be broadcast domestic animation series, so as to protect the development of domestic animation TV. The distribution of animated films also needs the support of the relevant national policies, while the cinema line has increased the scheduling of domestic animated films, but the number of screens allocated and the timing of the film is slightly harsh. The State should encourage cinemas to open the prime time for the release of domestic animated films, or organize to watch animated films, through some tax policies or related financial subsidy means, to increase the number of rows of the hospital line. Only in this way can make domestic animated movie box office has the protection, can increase investor confidence, simply rely on the market elimination principle for the struggling Chinese animation people is really heavy load.

Micro-animation is the development trend of Chinese new media anime

The Blue Book holds that the new media inherits the characteristics of the traditional media and organically synthesizes the various carriers such as text, pictures, images, sounds and so on, and it also acts on the visual and auditory nerves of the audience with the information stimulation mode of the picture and the sound form. The emergence of new media, so that the spread of animation works.

The Blue Book pointed out that the development of science and technology for animation development. The entertainment means in micro-life, such as "Small Talk", "micro-film", "micro-interview" and so on, the interactive platform of micro-blogging became more and more popular. In the "micro-culture" led by the "micro-animation" as a new expression of emotion, interactive way also quietly began to be the focus of the animation industry.

The Blue Book also said that the micro-animation form for animation, but the art language closer to the comics. That is, to depict or interpret life and social current affairs in a simple and exaggerated manner. Micro-animation usually uses deformation, exaggeration, metaphor, symbolism, hint, innuendo, ridicule, and the method of the people's grafting and interaction across time and space, constituting a picture with a strong irony or a sense of humour. The concept of micro-animation determines its audience is not children, but has a higher level of culture, to all kinds of current affairs and information-sensitive, enthusiastic about the mobile internet and other it culture and modern lifestyle of the mainstream social groups. Micro-animation was born in the mobile internet era, born in the grassroots as the main body of the profundity of the era of universal communication. It has gradually become the development trend of Chinese new media anime.

The era of Chinese online gaming industry is coming to an end

The Blue Book points out that China's online gaming industry has undergone 10 years of development and precipitation since 2002. During this period, the network game industry formed a fairly mature business model and consumer habits, maintain a strong vitality and stable growth trend. A few years ago the gaming industry has a promising future, with many gaming companies expanding their operations. And now the game industry gradually mature norms, user requirements are constantly improving, a large number of lack of sincerity, shoddy game works are neglected.

At the same time, the Blue Book also believes that the domestic network game revenue, mainly rely on the three or four line of the city's Internet cafes game groups, and their hardware level, apparently still with the last time the needs of the game. The 2011 game industry, the big layoffs may be a big wave for the game industry, but the future has the ability to survive the game vendors, will be able to make better, more in line with market demand for the game manufacturers, the era of Shanzhai is coming to an end.