Carving and Zhang and so for the younger entrepreneurs dozen chicken blood

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Over the weekend, by IDG Capital, "entrepreneurial state" and Segmentfault co-organized the Idg-Campus Entrepreneurship Competition held in Tsinghua University, Sohu CEO Charles Zhang, carving ye beef Brisket founder of the founders in the meeting to share their own in the entrepreneurial process of the sentiment, and with more than 85, The new entrepreneur explores the topic of innovation and entrepreneurship together.

Carving ye: Realizing triple freedom by starting a business

In fact, I particularly low-key, rarely come out. I just asked Li Feng exactly what I was told to do. No problem, I also familiar with the matter, I will also speak a bit of methodology, I as 90 ago, pure Internet is unfamiliar, but I like to put some traditional industries with the internet grafting, this thing I am familiar. Take the olive oil, we do the offline general, but we go into the Internet quickly to the essential oil as the first. Later I bored nothing dry, did the carving ye brisket, and now intend to do a kebab, anyway made a lot of things.

To solve three problems in one's life, in particular, everyone here will soon be faced with solving three major problems: the first problem is the freedom of wealth, work to solve the freedom of wealth is very hard, Tsinghua graduation is easy to get a good job, but the freedom of wealth or some gap. Most executives solve the freedom of wealth, or do not solve the second freedom is the freedom of time, commute or clock. Let's go on a trip, the executive line? The third is the freedom of the mind. Many people find it impossible to solve the heroic dream in the weary life. So entrepreneurship is good here, once on the track, the wealth of freedom can be resolved, time is free, but also with the waist shoulder plate outstanding freedom. I dropped out of junior high school, but I think I am useful people, I think I am very good, so the freedom to solve the mind, to solve meaningful problems, for entrepreneurship can achieve these dreams, entrepreneurship can solve these problems.

Now let's talk about methodology, but when something can be explained clearly, it will not be great. We can study all the ancient paintings, why become famous paintings? When the painting was just hanging out, the previous methodology could not explain it, and if the original methodology could explain it, then the painting would not be great. If you become a great painting, it has to have a prerequisite, is must have a great starting point, and the great starting point must be full of openness, there are countless possibilities.

We know one of the most famous cases, IDG before to cast Tencent, tortured the MA one night to ask him what you make money, he said he really did not know, finally IDG said or cast it, cast 2 million dollars. Then IDG spent 20 million of dollars to sell the shares, they were very happy. Now, they say, if Tencent's 20% stake was not sold, then the hundreds of projects that were invested together would be less profitable than the other. A great starting point, an open starting point destined to make today's people difficult to explain, if the original methodology can explain it, it is not a great case.

My friend, tonight the Jinxin of the hotel is just starting to talk to me when I was just studying brisket. He spoke for five minutes, and I thought it was a brilliant idea, he was happy, he said I was praised, I said I didn't praise you at all. Its biggest problem with the original methodology can explain the project clearly, it is too clear, so it is not an open starting point. Everyone later saw, and finally with a little money sold to Beijing east. So your project is too clear is the time, there is a problem. When you do not understand the project, you go to the market dozens of, hundreds of investment, think you this can not understand the time, it is very likely that you are indeed not reliable. But every new era, the most bull case is always the revolution in methodology, if your starting point is not open enough, then your future will never go to success.

Zhang Chaoyang: The Internet competition is the most pure

Sohu's story is relatively long, we returned at the end of 95, the early 98 launched Sohu, can be said that the history of Sohu is also the history of China's Internet. I do not want to talk about the story of Sohu today, China's economic development, a variety of reasons leading to a soft landing of the economy. What is the economy of a country? I still feel the need to rely on science and technology and innovation. So what innovation comes from, my favorite word is competition (competition), Competition brings excellence. We have been reforming and opening for thirty or forty years, our understanding of innovation is not particularly in place, we always want to plan investment and a variety of subjective ideas to go to a number of major projects, hoping to do them. But it is often the fact that we are constantly educating ourselves that it is not good to do something, especially when government investment is done. We are always making this mistake because we don't understand it. The internet is the most competitive of the most pure field.

Why the Internet industry can be more close to this pure competition, in China because the legal system is not perfect, all kinds of reasons cause us to do anything in business need a lot of resources, and this resource is generally linear. For example, you give a piece of land, I can build a restaurant or building, or I can open a restaurant or chain to open 10 restaurants. But the growth of the Internet is non-linear, you have an idea, you this person is more biased technical product type, and more accurately grasp the characteristics of the user and habits, and finally will produce explosive growth, a large number of customers come to you. This growth is the exponential growth, this is not a piece of land with the early, is not a bank loan relationship is not big. Depending on the characteristics of linear resources, such as opening a restaurant or opening a café, your scalable resources are very limited, such as the current financial crisis has been to the United States, resulting in non-linear competition, making linear resources seem less important.

I think the internet is a more fully competitive industry. Close to pure competition produces good industries, so competition is more than just pressure and an option. For example, now the Internet continues to affect the overall economy, such as in the media sector, now the habit of access to information, channels have changed a lot. From the early web portals of the Internet, to this moment people basically don't have to buy newspapers. The internet will make TV irrelevant to you, so there will be television almost replaced by video companies, the competition is the Internet competition. Every video site mister has pressure, the television station also has the pressure, more than 30 long for the promotion, in order to Wushamao is also the brains to make the ratings to do up, has the pressure, but has no choice. Regardless of its rating is high or low, now his platform exists, five years later its platform still exists, such competition is not pure competition, is a certain competition.

I say competition is a kind of pure competition, this competition is not only the price of competition, brand marketing competition, but a kind of organizational competition, if not to be killed. Just like swimming, put a large number of people into the sea, and finally a group of people ashore, these people can be successful people. Internet companies come to China why failed to announce, from the early Microsoft to Yahoo, to Google and so on, basically multinationals to China is a failure. Many people think that it is not familiar with regulation, in fact when these multinationals come to China to do, they usually appoint an executive to compete, they are let a trained person to find a team, its competitors are in the street fighting martial arts people. Competition with an internet company is really an all-round process from product to technology to marketing, to your company's culture and cohesion and daily implementation of the details, your organization is not excellent, if you are not good in the end will be eliminated. The penetration of the Internet in such a competitive situation has led to the competition of the Internet in all areas of China. China's economy can not rely solely on investment, the return of competition will have a new growth force, but also China's new impetus.