Carving Ye's new work, positioning "craftsmen door-to-door" O2O Project "Beaver Home" is how to liberate the nail division productivity, has been IDG 30 million yuan a round of investment

Today interviewed a very pull the wind the continuous entrepreneur, is the carving ye. After the famous olive oil and carved beef brisket, carving ye this festival is a service from the United States to cut into the door-to-door O2O project-Beaver Home. As he was far away in Paris, he made a short, small letter interview under the advice of Vulture 36.

From the essential oil to the brisket and then to the nail, seemingly very jump off, in fact, there are carving ye selected a set of ideas. He chose middle-class projects, the general positioning is high customer price, good quality, such as the olive oil is to touch the domestic cosmetics in the higher price, carving ye brisket in shopping mall is also a slight premium; and, these are very service-oriented experience, carving ye and his small partners are also familiar with the way of service , as well as the value of the Cow B service to the brand; In addition, the eagle said he likes to do things related to the United States, "The taste of beef brisket may not be everyone satisfaction, but the pendulum plate, and gourmet design aesthetic is no one to criticize." Needless to say, the nail is naturally a high customer price (at least 100 pieces), service attributes strong and full of aesthetic things.

And unlike the beef brisket and the olive oil, positioning "Craftsman door-to-door service" Beaver home does not need a storefront, that is, this O2O project is not like the general public reviews that is to the line under the diversion, the key is to cut off the store and the store closely related to the workshop model (business model). In the words of the eagle, it is liberating the productive forces.

In fact, this change is the United States nail Industry pricing model, originally with nail service prices are not closely linked to the skills of the nail, but the store and decoration, plus the nail shop boss of the cut, in fact, the nail division finally took the money only 1/3. And on the Beaver's home platform, the nail can be priced according to the technology, although the price is 50 percent of the store price but is actually more money, at the same time the user also enjoy the benefits, and can be in accordance with the United States Nail Division schedule door-to-door service, in the home can enjoy more comfortable service. The eagle told 36 Krypton, according to their survey of Beijing, Shanghai's nail division in the income threshold of about 12000, but the Beaver's nail division has a income of 30,000. In addition, the evaluation system allows users to be more symmetrical in the selection of services, and the acclaimed nail artist can also enjoy a more flexible pricing power.

Compared to physical goods, nail art as a service in the experience is more difficult to standardize, carving Ye said that now they spend 99% of the time to pay attention to each aspect of the experience, from the nail division recruitment, training is very strict, nail artist upload map must be their own works, if found stolen plans are to be under the shelf , the entire service process also has a set of norms, such as door-to-door service-owned shoe cover, the service time period as far as possible not to borrow user's bathroom, and so on, but also has a matching penalty mechanism to ensure the quality of service and ensure the interests of users, the concept of service to the whole. In fact, the carving said that it was the work of transplanting a restaurant into a nail service, which is what they have been doing.

Beaver Home as a "Craftsman door-to-door service" O2O platform, certainly not satisfied to do a service, carving to 36 Krypton revealed that its service extension of the idea is: women related, beautiful related to the high price, with a higher technical content of the service industry. Currently in the test water is another service is in-car air purification-by specialized technicians door-to-door for the owner of the air conditioning filter to install professional HEPA screen. Abroad has a home called Vensette project to do is to provide hairdressing services, not to the door-to-door service will become like drop a taxi as can affect people's way of life projects.

In addition, the project has won the IDG 30 million renminbi a round of investment, the Eagle said his own start-up funds have 20 million yuan is Angel, and has launched a B-round financing plan.