Carving Ye's O2O play: Do the nail service into the line, the first sex to say

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I think the key point of the O2O is not the model, but how to line up the flow of fast to contact the line, as long as the contact, business has the imagination space. As the "Business wizards" of the Vulture is using "nail" light way into the line, and consumers have relations.

And O2O once the real relationship with consumers, the following "chemical reaction" can occur. This is really the internet thinking, with light things into the back, and then happen heavy things.

3721.html ">2014 July 16, Meng in micro Bo suddenly announced their first half has been secretly doing the O2O project:" Beaver Home nail. "It is reported that the project in Beijing, Shanghai has achieved good results." He even claimed that the project had been finalised for a round of financing from IDG in the early Spring Festival. This is the third time carving ye entrepreneurial, and before the olive oil and carving ye beef brisket, carving ye Meng again across the border, into the U.S. industry O2O, had to let people admire the Internet circle of cattle.

The first time to carve out a new venture

Carving Ye 2003, the creation of the olive oil, the essence of the oil is really well-known in its drift net agent after the main. Beijing Drift Network Technology Development Co., Ltd. was founded in July 2009, under the Beijing Four Seasons Church Science and Technology Development Co., Ltd., is a cosmetics E-commerce company, mainly engaged in products for the olive oil. In fact, drift nets is only a channel of Meng oil, the use of drift nets this channel brand from a higher level to shape the product of the brand of olive oil. From product positioning to publicity and promotion and channel construction, Meng Awake is committed to the formation of the olive oil into a special petty bourgeoisie women's "public luxury", to a certain extent, he sold not only the essence of oil this product, but a package of the petty bourgeoisie female lifestyle.

Liv's channels are mainly divided into online shop and offline counters. Online also points to the official website and the third party platform flagship store, like the sky Cat. Meng regarded himself as a brand business, as a drift net for the official website of the olive oil, the main display of goods and processing Taobao can not provide customized services, Liv in the whole network for marketing, and successfully create a petty bourgeoisie female necessities of life image.

Carving beef brisket, two times of entrepreneurial transformation offensive catering

Carving Ye's two pioneering and transformation offensive catering industry, in October 2012 in Beijing, founder of carving beef brisket, with the Internet service traditional catering, is a line under the combination of "light luxury meal" restaurant brand, under a Beijing Catering Management Co. The essence of a good restaurant is not the number of dishes, but the excellent product and the continuous optimization of the user experience is the unique business model Meng Awakening. Eagle Beef brisket with fewer than a single product number, to the Internet service mode to create user experience. Eagle thinks that if you can provide customers with more than expected satisfaction, and high-frequency, repeated consumption of quality products and services, then, you will certainly make money. This is true of Liv oil, so it is the same idea to make a restaurant.

In marketing promotion, carving beef brisket with micro-bo detonated the flow, while maintaining old customers with micro-letter. In the business of the olive oil, carving ye in the importance of user feedback to taste the sweetness, in two of startups, carving ye spend a lot of time every day to stare at the public comments, micro-bo, micro-letter. Users who are dissatisfied with their dishes and services will get feedback immediately.

Using micro-bleomycin to detonate and spread the platform, that is, to do the flow of tools, using micro-letter to maintain users repeat purchase rate. Although catering is a most traditional industry, but from the product positioning to marketing communications, carving ye all the Internet play all the way to the operation of the restaurant, open O2O mode of catering.

Six months to cultivate a beaver home, three times to attack the U.S. industry O2O

The Beaver family belongs to Beijing such as Tiger Development Technology Co., Ltd., founded in March 2014 in Beijing, is a nail division appointment and door-to-door service mobile app. Billion European network to understand the company registered capital of 30 million yuan. Through technical strength and nail training, so that customers enjoy the convenience of mobile internet and affordable, the author learned that each of the Beaver Family registered nail division, through strict identity registration, and qualification assessment, they are from the professional well-known nail shop, is a senior nail division. July 16, 2014, Meng said the beaver home in the Spring Festival before the Chinese New Year has been finalized from the IDG of a round of investment. Up to now, Beijing Shanghai single day sales have reached hundreds of orders.

Carving ye Meng three times to attack the U.S. industry O2O, do a nail business, cause all of them again marvel. In fact, nail industry has been developing in China for more than 10 years. Nail Shop has long since the beginning of the small workshop model gradually developed for the nail bar, nail salon, gradually become the vast number of women leisure and entertainment, cultural exchange of the resort, its market opportunities are huge. However, the actual cost of the nail is not high, a good bottle of nail polish, the cost is only 20, but can give at least 20 people, the customer unit price is up to the cost of a hundredfold.

However, the traditional nail shop to consider shop decoration, shop rents and labor costs, the actual pure profit is not so alarming gross profit. Eagle Meng woke up the integration of the city's excellent nail division resources, the Nail division of information, its excellent works through the Beaver Home app presented to the vast number of consumers, and provide door-to-door service, which eliminates unnecessary waste of costs. Billion European network to understand the current beaver home is still in the test promotion stage, now on the line of the nail division still do not collect money, there is no commission, so the nail division did very happy. I believe that carving ye has a strong internet thinking, in the current run data stage, let the nail teacher tasted the sweetness, once the formation of dependence, profitability is not a problem.

It is often said that women's money is the best earned, as the saying goes: "Hand is a woman's second face." "Nail market hidden business opportunities can not be ignored, has always been a low-key carving ye must also be on the nail market this" touchstone ".