Case: 8 Tips for marketing campaign using social media

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Editor's Guide

In social media, competitions and sweepstakes are one of the most common ways to promote sales. Seemingly simple activities, to achieve fans, Word-of-mouth double charge is not an easy thing. The following eight tips may help you get a successful promotion on your social network.

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Have you ever considered using social networking to hold a game or draw a lottery to gather popularity? If you want to profit more from social networking promotions, here are eight tips to help you do better in your next social networking event. Make sure your promotions don't cause trouble for yourself.

If your promotional activities are blocked, revoked or broken, it will be difficult to win the market successfully. So before we talk about the more interesting parts of marketing, here are some guidelines to keep in mind.

#1: Doing promotions on Facebook requires app

There have been a lot of articles about Facebook's promotional guidelines and how to run a successful promotion. The guidelines are constantly being updated, but the most important of these is always the same: any Facebook promotions (for example, consumers entering a page because of an award-winning opportunity) must be implemented with the help of the app.

If you are clear about your needs, you can develop your own Facebook apps. But you may be more inclined to personalize open shelves, such as North Social, wildfire or Strutta.

Some products are relatively inexpensive and have a single function. But there are other app products that offer richer options to help you better connect with your customers and personalize the user experience.

If you choose to use a Third-party app provider, it's best to choose a Facebook-first developer so you don't have to worry about violating Facebook's platform rules.

#2: Promotions on Twitter must be open to rules of activity

Any contest or lottery must provide the participants with terms and conditions, as is the case with Twitter. The 140-word limit is one of the biggest hurdles to using Twitter for promotions.

The easiest way to do this is to list these rules on a separate page and put a short web link in the push. Alternatively, you can set up a page, put all the rules of the activity including the rule above, by posting links on Twitter, and directing participants to the page to complete all activities.

For large promotional campaigns, you may use Third-party services such as cmp.ly to ensure consistency.

#3: Be careful when you draw

Here, I am not afraid that you will preach the winning amount. It's to remind you that the lottery is managed by the Government, so be careful not to make your promotional campaign an illegal lottery.

Any promotions that contain the following three elements will be considered lottery: bonuses, winning opportunities, and participation conditions (cash, purchase requirements or higher entry thresholds)

Given that there are few award promotions, you must pay more attention to the probability of winning or participation (preferably a combination of both) to make sure it is a legal lottery.

The skill of the hype

With the preparation in front of you, it's time to consider how to get popular with your activities.

#4: Make activities easy to share

This is the most important point for marketing. A large part of the value of social networking marketing is to make it easier for participants to share this promotion through their social profiles.

One reason Twitter is so popular with "forwarding prizes" is that there is no barrier to sharing. If you're using Facebook's app to encourage viral sharing, make sure the sharing is simple and intuitive.

However, it is also important to note that excessive sharing may be considered spam, so maintaining a moderate balance is essential.

Description: It is in violation of Facebook's rules to reward users for their sharing behavior directly. You can use Facebook apps to reward referrals, but be careful not to motivate shared behavior directly.

#5: Always promote your activities

The organizers of the event have just begun a series of promotional campaigns, but often do not follow up after the event begins.

Remember to share important milestones and events (such as the end of the first round, the finalist list, the number of visits, 10,000, etc.)

If your promotion is to increase the number of users, this is a good opportunity to share content. Popular or unique information can inspire wide participation.

When posting promotional information on Facebook, don't forget to use top-level features to keep relevant information at the tip of the timeline at all times.

Also, don't forget the co-ordination of other social media-you can share Facebook's activities on Twitter and Google +.

#6: Expanding the impact of information through partners

Don't forget the power of partner-style marketing. You can put sponsors in promotional promotions and give them a certain amount of exposure and interactive marketing.

You can also contact the relevant journalists or well-known bloggers to try to expand the impact of promotions through their share.

If your activity can display the amount of traffic, please invite more influential people to click to browse. Showing their names on the page can increase the credibility of the activity and provide a reason for these celebrities to talk about these activities.

Tips for growing users

I am convinced that content marketing has a proven role to play in the growth of users, and here are my experiences and lessons over the years.

#7: Encouraging participation

When inviting users to upload content to a promotional event, it is best to show some existing sections on the active page beforehand.

It can be a sample of not participating in awards, or some earlier submissions.

The key is to give the activity a certain amount of immediate involvement and to provide inspiration for later participants.

#8: Avoiding total reliance on public opinion

Activities that target user growth tend to include voting. This is a good way of doing it because participants share their participation and have a positive impact on the outcome of the vote. The publicity of the event is very useful.

But if your campaign is entirely a vote, you have to be prepared to lose control of the voting results. Because people who have the widest social clout or swipe tickets may affect the entire voting system.

Our client's usual practice is to use a round of voting to limit the participants to a certain range, and then review the final winners.

With some well-defined rules, the customer retains a certain right to interpret the final winners, while at the same time guaranteeing a large amount of voting and sharing rates.

Another viable option is to use the judging criteria to select the final participants before making a public vote. Whichever way you choose, make sure your operating platform is well run and able to handle the various problems that may follow.

A successful story

Recently, Mari Smith launched his first competition. Mari wants to do something interesting and rewarding for her fans and to promote a network community she manages. She has always been keen to bring a first-rate experience to her community and has tried a lot of tricks. Mari invites people to upload their Facebook cover images, all of whom have access to a 1000-dollar Facebook beautification service. Within just three weeks, promotional activities attracted more than 400 participants, 1500 times and 3,000 clicks.

By sharing and forwarding, more than 2000 people have become active participants or voters.

The event received a 25000 visit in just three weeks, providing excellent publicity for Mari and a significant amount of registration for her online community.

Many companies, big and small, have used similar methods to interact with their fans at very low prices, winning attention and eventually turning their attention to products into sales.

This article comes from @socialbeta content contributor @ because of his warm susu

This article link: http://www.socialbeta.cn/articles/social-promotion-skills-2012.html

Original link: http://www.socialmediaexaminer.com/social-media-promotion-tips/