Case Analysis: Selling Point business site optimization strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I will be the company's website SEO work is divided into two aspects, one is the station adjustment and optimization, and the other is outside the station optimization is what we call seo-search engine optimization.

Station optimization

Site optimization for the purpose of two, one is to enable search engines to better and more quickly browse our website, for search engine rankings to provide a most essential basis. Second, in order to improve the user experience, and thus improve the conversion rate, bring commercial benefits. After a brief understanding of the company's website, I think that the current station optimization has the following aspects of the main content:

1. Homepage title, keyword, description of the optimization.

< title > Selling Point Newsletter | Strive to build Mudanjiang's most professional information electronic newspaper </title >

< meta name= "keywords" content= "selling points and information of various industries, including real estate, recruitment, food, vehicles, etc., is the most professional industry information electronic News in Mudanjiang!" />

< meta name= "description" content= "Selling point" advertisement is currently the most informative and widely covered print advertisement in the city. It is adhering to the international advanced DM advertising operation mode, combined with the human condition of Mudanjiang area and consumption habits, to take a unique mode of operation! Over the years, has been the overwhelming majority of customer support and trust! />

2. In addition to the first page, the headings and keywords of each pagination should be written in detail, as far as possible

Use the long tail keyword form, is advantageous to each page in the Search engine optimization.

3. The website needs to add the business pass or the business QQ function, facilitates the customer to visit the website to communicate directly with the company, enhances the customer the conversion rate.

4. The content page of each column of the website wants to increase inside the chain, the link anchor text should point to the other level two page or content page inside the website, convenient customer browsing, increase user experience degree.

5. There are some columns in the site where there is duplication, need to optimize the overall structure, delete unnecessary repeat columns. Site content to be updated in a timely manner, has not been added to timely add. Some of the Web site and home page URL is irreversible, need to be resolved.

6. Some of the content of the Web site text and pictures too small, can not enlarge, need to optimize.

7. Each column of the site to catch a text content page, do this column of keyword Density control page, the content of the column keyword density control in 5%-10%, conducive to search engine optimization. Keywords can be used in the form of long tail keywords.

8. When the layout is updated to pay attention to the keywords and description of the fill to be careful, the picture to use its expression of the long tail keyword to fill in the Alt attribute, can not be ignored.

Outside station optimization-seo

At present, the most effective station outside optimization is to do long tail keyword ranking and the chain two aspects, they are complementary to not only can improve the site's IP traffic, but also to make the site in the search engine rankings more and more high. The main means of operation include the following aspects.

Platform Promotion

Platform promotion mainly has the following 3 kinds of forms.

1. Forum Forum has been the promotion of more lively network sites, although now the major forums in the efforts to control the standardization of advertising, commercialization, but still can not stop the propaganda of soft text form advertising. The forum promotion includes the individuality signature advertisement, the Avatar advertisement setting, as well as the most important release soft text form advertisement and the message advertisement and so on.

2. Blog Blog promotion has been an SEO can not give up a piece, the blog to send hard ads, release soft, high weight blog or do long tail keyword ranking the best channel, Sina, NetEase, Baidu Space and so on. And also can effectively increase the outreach, improve the weight of the site.

3. Questions and Answers Baidu know, search search ask, Tianya question and answer, 58 City questions and answers, Sina love to ask and so on, question and answer platform is to do long tail keyword ranking the most effective and fast method, can not give up.

Second, links

A good link is to increase the weight of the site, bringing a large number of outside the chain and IP flow of important means, and also on the site of the PR value and Alexa rankings are beneficial.

Third, the original form of soft text advertising choice Station and hair

Some original soft text ads not only attract people's attention, but also as an advertisement for the company's website to seek more IP and commercial interests. Such articles to be published to some search engines frequent crawling of the site, is definitely an increase in the chain most efficient way, such as A5, webmaster stations, as well as the high weight of the Forum and blog.

Iv. Other methods

Other methods are in addition to the above three methods outside the edge of the promotion means, can bring IP, and not belong to black hat. For example, the use of existing tools for mass QQ message, mass mailing, the forum quickly with the link back, blog mass information, etc., will also bring a part of the site traffic.

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